In the era of big data, with the increase in the amount of data, the traditional way of data management, presentation and information refinement can no longer meet the needs of the new situation, data engineering is aimed at this contradiction that is gradually highlighting the management of the data storage, data mining, and data visualization of these aspects.

Data-driven is based on data, through the transformation of the business model, user experience, operational processes, and enterprise organization, so that the enterprise business can be driven based on data to achieve a better customer experience, higher organizational performance, and the formation of new value.