There are many good automated marketing softwares, and the domestic intelligent automated marketing tools of big data are comparable to those of European and American enterprises.

Automated marketing software combines marketing automation technology with intelligent data analysis, intelligent crowd grouping, intelligent marketing strategy recommendation and other modules. The typical feature is the adoption of intelligent marketing engine, which further improves the accuracy of marketing data and strategies with AI algorithm, thus realizing personalized and precise marketing of thousands of people.

Specifically, good automated marketing software can be realized:

1. Omni-channel marketing

Nowadays, there are various marketing methods, which will contact and interact with users in many channels. If enterprises turn a blind eye to the marketing and data of different channels, such as operating the website and WeChat users as independent platforms, the same customer may receive completely different interactive information in different channels, which will destroy the good customer experience. Automated marketing software first solves the problem of omni-channel marketing, opens all marketing contacts in marketing and establishes a unified marketing strategy.

2, intelligent data algorithm

Marketing management, especially omni-channel marketing, how to identify, screen and group the data from different platforms is a difficult thing to provide a basis for the promotion of marketing departments. Automated marketing software realizes more accurate intelligent marketing through optimized algorithm extraction, AIEmbedding, scene optimization and more accurate data outlier processing means.

the automatic marketing software of p>convertlab, with the help of AI intelligent data algorithm, can realize intelligent crowd segmentation, value scoring and strategy recommendation. In order to improve the accuracy of marketing activities, we will label each customer with various attributes. The more labels, the finer the granularity of user research and user portraits. In traditional marketing methods, we may only know the limited information of customers, such as company name, telephone number, position, etc., but the customer data platform of intelligent marketing system can carry out more detailed label management for users, such as customer's interests, industry, age group, category preference, consumption tendency, order type, channel type, and through which marketing activity to retain capital, etc., and establish an accurate customer label system, thus forming a clear and complete customer portrait, which can be used in every marketing activity. Such a complicated automatic marketing system cannot be completed by manpower, and it must be completed by intelligent marketing tools.

3, automated marketing.

Automated marketing software can uniformly manage omni-channel marketing processes. Through the convertlabb marketing cloud platform system, the marketing activities are designed with automatic project flow, which realizes one-click start and whole-process monitoring of marketing activities and is fully automated. To give a simple example, a company hopes to achieve marketing by online means through poster fission marketing. Traditionally, we need the cooperation of marketing department, sales department, graphic design department and other departments, which often leads to problems in the coordination of personnel and time, resulting in inadequate implementation of marketing activities. With the help of marketing cloud platform, the drag-and-drop design of process can be realized, which is simple and efficient.

the marketing activities under the control of intelligent marketing system can be accurate to the second, and when and what kind of marketing interaction with what kind of customers, through websites, WeChat, SMS, email, membership systems, APP or e-commerce platforms, only need to build an automatic operation process, and then start it with one click.

this is the charm of big data intelligent marketing system.