In October 2018, Tencent advertised its entry into the industrial Internet; in September 2019, Tencent completed the largest organizational restructuring in its history, with the newly established Cloud and Wisdom Industry Business Group, which formally launched the industrial Internet; in January 2020, Tencent released the "2020 Industrial Security Report: a strategic view of security in the era of the industrial Internet", behind which the latest strategic intent revealed is to embrace the Industrial Internet! In this regard, Tencent founder and chairman of the board of directors - "Ma Huateng" said: the second half of the Internet belongs to the industrial Internet, there is a lot of room for imagination!
While there are countless electronics companies that want to embrace the industrial Internet, due to bottlenecks in technological strength, operational efficiency, and service capabilities, there are only a handful of companies that have really put it into practice. Consumer Internet changes the way of commodity sales, industrial Internet changes the way of production and supply, and the ultimate goal is the production and consumption of digital society! Therefore, the industrial Internet requires enterprises to empower the upstream and downstream of the industrial chain, the production system, the organizational structure, the mode of operation and other aspects through the means of "intelligence, digitization, networking", to promote industrial efficiency changes, reduce the cost of production and circulation, and achieve personalized customization!
The consumer Internet changes the way goods are sold, and the industrial Internet changes the way they are produced and supplied. At present, most of the production enterprises on the "industrial Internet" cognitive deficiencies, that embrace the industrial Internet is to build platforms, open store, due to the lack of attention to the structural reform of the supply side, the enterprise is essentially doing the traditional offline business, the cost remains high, the efficiency of the stagnation of services to the customer base can only cover dozens, at most hundreds of customers!
The company is still essentially a traditional offline business, with high costs and stagnant efficiency, and serving a customer base that can only cover dozens, or at most hundreds, of customers!
It is understood that the "Shenzhen Huaqiu Electronics Co., Ltd." is a commitment to "intelligent equipment + information technology + network technology" to enhance the traditional electronics industry chain service model of the electronics industry Internet platform, there is not a salesman. Can actually serve the global 200,000 + customer groups, and the online turnover to several hundred million yuan scale! For traditional manufacturing enterprises, this is unimaginable and unimaginable!
After an in-depth investigation of the electronics industry Internet-related industry sectors, we found that only a handful of companies have really made it into the industrial Internet platform, few and far between! So, for those who have stood out "industrial Internet platform", they actually have what the secret of success?
1, change ideology
To build an industrial Internet, entrepreneurs need to transform and upgrade to the "industrialist", standing on the height and pattern of the industry, overall thinking about industrial trends, industrial pain points, and how to integrate industrial resources, reconfigure the industry chain, and improve industrial efficiency, so as to create a new experience, a new value. value.
2, positioning the precise customer group
Because of the traditional offline trading customers require high standards of auditing plants, long billing period and other reasons, in the short term, the industrial Internet is difficult to shake the traditional offline high-volume customers have been solidified transaction model. Therefore, in the development period, the characteristics of the customer base of the industrial Internet there are large differences, and customer positioning directly determines the fate of the enterprise!
After a lot of market research, we found that the type of customers of the electronic industry Internet has distinctive group characteristics, and the main customer groups are concentrated in the R & D team of large enterprises with the highest connection strength, as well as small and medium-sized enterprises with the largest number of purchasing categories, teachers and students in schools; therefore, the "industrial Internet platform" at the initial stage of development will Therefore, in the early stage of development, the "Industrial Internet Platform" will highly focus on serving the key customer groups to ensure that the market **** demand is highly consistent with the core value of the enterprise!
3. Focusing on industrial pain points and digging deep into high-frequency and rigid demand scenarios
Because the needs of customers and businesses are different at different stages, the characteristics of demand directly determine the market space.
A large amount of market research shows that the market demand of the target group of electronic industry Internet has a highly consistent **** characteristics. Due to the imbalance of market power, customers are extremely sensitive to the needs of "MOQ, lead time, cost and one-stop service"! Moreover, this type of demand is mainly focused on sampling, trial production, small batch production and other delivery scenarios!
4, self-built traffic entrance
Electronic industry Internet era, the traffic is the most valuable, the most valuable intangible assets! In order to effectively gather highly viscous customers, "industrial Internet platform" most choose to build their own traffic entrance. Through their own super traffic portal support, and then greatly enhance the ability to reach customers!
5, change the service model
It is understood that, for the traditional PCB manufacturing plant, the shortest quote response time generally takes at least 4 hours to 48 hours! For the procurement needs of electronic components, companies generally need to arrange for one or even several people to spend days looking for PCB, electronic components, SMT patch suppliers, if the electronic components of more than dozens of models or even more than a hundred models, which is undoubtedly another time-consuming and laborious huge project!
In order to solve the service inefficiency problem of the industrial chain, and to create new experience and value for the industry, the "Industrial Internet Platform" has followed the needs of the times, and carried out a major remodeling of the service model! Through the pricing quote link, production progress traceability link to carry out in-depth changes, to realize the customer online "zero delay" self-service pricing orders, online self-service query real-time production progress, and to provide customers with BOM matching a single key procurement, PCBA one-stop processing services, to truly help customers save time, effort, worry!
6, to promote the production of change, to create the ultimate supply chain services
Industrial Internet is the most critical link in the "production", any intention to build an industrial Internet platform out of the manufacturing fantasy is a castle in the air, are playing hooligans!
In order to enhance customer loyalty and dig deeper into the high-frequency just-demand scenarios, the "industrial Internet platform" has chosen to build its own supply chain to create the ultimate one-stop service for customers! Although the development of self-built factories is slow, but a deeper understanding of manufacturing, better able to play the advantages of factory direct sales directly reduce costs and improve service efficiency. Go fast not necessarily go far, go right to make value to become the most needed supplier of customers.
Through the self-built "program development, PCB e-commerce and flexible manufacturing plant, SMT mounting, online component e-commerce" and other supply chain business, "industrial Internet platform" from the production side, the circulation side of the industry chain upstream and downstream to carry out a comprehensive The "Industrial Internet Platform" starts from the production side and the distribution side to carry out all-round intelligent, informatization and internet transformation of the upstream and downstream of the industrial chain, and constantly revises and iterates during the continuous planning and execution, so as to improve efficiency, shorten the delivery time, and reduce the cost finally!
Traditional factories need at least 7 days to 15 days for the shortest delivery time, while the "industrial Internet platform" through a full range of efficiency, most of the orders can be shortened to 24 hours, 48 hours, 72 hours, to truly provide customers with the ultimate service experience!
According to incomplete statistics, the use of "electronic industry Internet platform" one-stop services for the majority of customers can enhance the delivery efficiency of an average of 300%, reducing 20% of the procurement costs and management costs!
In short, the industrial Internet is the inevitable stage of the evolution of the Internet, the future "industrial Internet" will create what kind of myth, let's wait and see!