The automotive industry is a new and dynamic industry.
The automotive industry has undergone significant changes, presenting a complex situation of "many competing parties, you have me, I have you". The original vertical line of the industry value chain in the new hardware technology companies, new content providers, service providers, operators and infrastructure companies, especially in the Internet company as the representative of the information and communications technology enterprises and other external forces gradually evolved into a cross-network of travel ecosystem.
This means that the nature of the automotive industry has changed, and is about to enter a new 3.0 era. 1.0 era, that is, at the beginning of the birth of the automobile, a factory alone to build a car; 2.0 era, Ford "assembly line" and the emergence of the industrial division of labor, the real sense of the automotive industry formed and eventually evolved into a sound today. The 3.0 era is about to enter the multi-industry cross-border integration, the formation of an industrial ecosystem around the car's travel function, *** with the creation of the future of the car based on the new mobile travel industry.
The development of automobile will also be the first time to enter the industry gradually borderless situation, the automobile industry has never been so full of vitality and complexity as today, many different parties involved in the future of the travel service ecosystem have become an indispensable part of the important part, each party has their own advantages and shortcomings, but also has different opportunities and challenges.
At the same time, countries around the world are paying more and more attention to the automotive industry, and China's automotive industry is becoming more and more important in the national economy. In the past, automobiles have been closely related to manufacturing security; today, automobiles have become the key to national environment, energy security, and transportation security; and in the future, automobile intelligence and Internet connectivity upgrades will make them an important part of information security. Therefore, for the latecomer China, to firmly grasp the strategic position of the automobile industry.
Intelligent networked cars is what we often call intelligent cars, and I believe that we have heard of the self-driving technology, but the scope of intelligent cars is by no means limited to automated driving. To correctly understand the concept of intelligent vehicles, it is necessary to grasp the two dimensions of vehicle intelligence and Internet connectivity. Intelligent and Internet connectivity are closely related and different, realizing intelligence is the purpose, Internet connectivity is the core means, the two are complementary and inseparable.
For smart cars, intelligence and connectivity are indispensable. The car's intelligence must be connected to the Internet to play a role, and the Internet is to further enhance the level of automotive intelligence. Traditional cars and new energy vehicles as a product carrier, through the intelligent and networked technology empowerment, to realize the full connection with the external environment, constitutes the whole connotation of the intelligent networked car.
Intelligent connected cars are recognized by the global industry as a direction of development and a major opportunity, whether it is autonomous driving, human-computer interaction, upgrading of product carriers, or even external ecology, which is the core component of the competitiveness of future automotive products, and is worthy of deep attention from all walks of life.
The development of smart connected cars requires the synchronization of the automotive intelligent manufacturing system. Under the wave of the new round of technological revolution, intelligent manufacturing is a global **** recognized megatrend. The major industrial powers to seize the strategic high ground of advanced manufacturing, one after another put forward the transformation and upgrading of the manufacturing industry's national strategy, such as Germany's "Industry 4.0", the United States of America's "Industrial Internet", Japan's "re-emerging strategy", France's "re-emerging strategy", and the United States of America's "Industrial Internet". "France's" New Industrial France "and China's" Made in China 2025 "and so on, is committed to the deep integration of industrialization and informatization towards" intelligent manufacturing "to build a manufacturing powerhouse and seize a favorable position in the global economic and technological competition.
And the automobile industry as a set of manufacturing industry, not only itself is the realization of intelligent manufacturing, the best carrier to build a manufacturing power, but also on the equipment manufacturing industry, industrial software and operating systems and so on put forward a higher demand. Therefore, the automobile intelligent manufacturing upgrade has a special strategic significance.
The connotation of intelligent manufacturing is the mass customization of the manufacturing system, and the essence of manufacturing is to meet the consumer's personalized needs at the lowest cost, the fastest speed, the highest quality, the two are in line. Specifically, this is a data-driven, interconnected, interactive, intelligent manufacturing system.
The strategic point of smart manufacturing is: from the Internet of Things to big data, to standards and ports, and finally to realize comprehensive big integration. This big integration not only refers to the vertical integration of enterprises upstream and downstream of the industrial chain, but also refers to the horizontal integration of various links within the enterprise. In other words, interconnection is the foundation, data is the core, standards are the rules, integration is the ultimate form, ultimately contributing to the continuous intelligence of the manufacturing industry.
In the upcoming era of intelligent manufacturing, the core competitiveness of enterprises will change, high-quality products is just a basic condition, and through customized products to meet the individual needs of the service, is the more core competitiveness of intelligent manufacturing.
The upgrade path of smart manufacturing is divided into three stages: digital, digital + network connection, digital + network connection + intelligent. It can be seen that digitalization is the foundation, through the transformation of information into data, to provide support for network connectivity; network connectivity is in the digitalization on top of the realization of interconnectivity, so as to integrate the use of dispersed resources, while facilitating the control of the machine; and intelligence in the digitalization and network connectivity on top of the increase in artificial intelligence, so that the machine and the machine can be interacted with each other, to strengthen the effect of the network connection.
The automotive industry, as one of the most comprehensive pillar industries, involves a wide range of related factors, the depth of influence, and a high degree of complexity. Nowadays, with the deep integration of industrialization and informatization, the cross-border integration of the automotive industry is becoming the development direction and important opportunity under the new situation.
The key direction of cross-border integration of the automobile industry can be summarized as "upgrading the manufacturing system" and "upgrading the service system". The upgrading of the manufacturing system ultimately points to the "ideal state" of the manufacturing industry of "on-demand production". Under the deep influence of IT, Internet+, AI and other information industries, the automobile industry is forming a new informationized and intelligent industrial chain. The upgrading of the service system, combined with information technology and intelligent technology, creates new possibilities for better meeting the demand for transportation and solving existing transportation problems. Intelligent, Internet-connected, ****-enjoyment has gradually become an important trend in automobile travel services, which will profoundly change the transportation system and automobile life, and then affect the overall pattern of transportation. In addition, the future of the car can also be based on grid convergence technology to provide mobile energy storage and energy supply services, thus affecting the entire energy system, further enriching the connotation of the upgrade of the service system.
Driven by the three major revolutions of connectivity, intelligence, and energy, the automotive industry is experiencing unprecedented profound changes, and the comprehensive restructuring of the competitive landscape and industrial ecology will not only have a profound impact on the future of automobiles and related industries in all aspects, but will also affect the entire human society's life pattern, create new vitality for sustainable economic growth, and then bring valuable strategic opportunities. It is necessary to actively grasp the strategic opportunity of the automobile industry change, and steadily promote the transformation and upgrading of the automobile industry.
SAM2019 , the International Automotive Intelligent Manufacturing Summit will be held on June 25-26, 2019 in Shanghai, will invite more than 50 + domestic and foreign media, 200 + domestic and foreign industry talent, 30 + OEMs *** with the participation of the focus on discussing the automotive industry's intelligent upgrading, look forward to everyone's participation, the details, please click the link to view:/ SAM2019