After a user clicks on an advertisement you placed, Baidu Alliance will statistically release the payout to your online affiliate account.
Website profit model is actually only three
In doing the website we will consider the issue of profit model, if there is no clear profit model, many people will not vigorously go to invest to do this website, and the profit model tends to be at present to speak has not been innovative place, because the profit model is only the following three.
In order not to let you think that I am saying that the three profit models are bragging, I would like to say that the following is the content of Zhou Hongyi's book written, so the following point of view is Zhou Hongyi's, but the article is that I come to the editor, so you do not think that not only three kinds of profit models or question the three profit models can be explored in this article comments.
Value-added services
Value-added services are charged on the basis of free dirt paid services, for example, Tencent's QQ is free for everyone to use, but you want to open the QQ membership, yellow diamonds, blue diamonds, etc., they need to be charged, this is a typical free based on the value-added service fees, talking about Tencent may be a little ungrounded, compared to the Tencent and we are too far away from each other.
Recently, there has been a surge in the blogosphere to collect the cost of VIP services, such as pay to read, VIP internal data payment, etc., regardless of what is paid to join the VIP, the model is the same, that is, I talked about the three modes of profitability of the first, value-added service fees.
Value-added service fee is the Internet profit model in the most ideal one, one to ensure that free users can be used normally, the second to ensure that their profits **** exist, and for example, Alibaba, was free to register on the release of the product
products, but after joining the integrity of the pass, the Alibaba store may have some special advantages, so that the free users have no impact, the enterprise Profit still exists, so was I think this is the best kind of website profit model in a way
style. Of course, as long as the mindset remains unchanged under the premise of the recent receipt of VIP people appeared to be a such a situation, after receiving the VIP, to provide professional content, and for free users, the lack of very few original dry goods, basically fooling around,
If this goes on, only one way to die. Because value-added services are needed to turn free users into paid users, so the premise is that there are free users. Even if the paid user experience is not good, you have to make the free user experience
good. Only then will you continue to have free users become your paid users.
Selling products
This is a more traditional mode of profitability, it is very simple, make a website, through the promotion of traffic, how to sell the products on the site, most of the companies that utilize this model are traditional industries and services, including, of course, the site construction company, in fact, the site construction company is a traditional industry, in the country is considered high-tech traditional industry only.
For example, you sell products through the Internet, which is called e-commerce, you through the Internet loans, funds, etc. is called the Internet finance, you do through the Internet catering services, vertical green services, etc. is called O2O services, in short, ultimately to make money, this form of making money is inseparable from the product, whether it is virtual products or physical products, to put it bluntly, is to make money from the sale of products.
Advertising revenue
Advertising revenue is actually very well understood, but after the change in technology, the addition of big data, advertising profit model has become more and more humane, such as Baidu Advertising Alliance, through big data analysis of user search
cookie value to call the content of the ads, increase the click rate of the ads, and can track the user's browser, the brand promotion and old user browsing ratio. Brand promotion and old user browsing than traditional advertising, the effect is obviously better than the traditional advertising effect to
. This advertising model, I have always thought that should be influenced by television, television in an effort to broadcast free serials, but insert advertising to gain profits, although that is a bit disgusting to the user, but if the content is done well, the user
as much as it will be willing to wait.
Traditional websites pick up advertising space is basically vertical, precise, but because of the Internet's variation, resulting in the decline in the value of the traditional advertising space, and the price can not come up, so the traditional advertising's slowly weakened down. But
has been in the pursuit of the content of the webmaster after efforts have also developed a soft ads, implantable advertising and other tricks, as well as increase the effectiveness of advertising, the price also has a significant upward trend, but unfortunately for the readers of the site, so that will make him
they are very disappointed.
Lu Songsong blog is once the webmaster circle the most famous a blog, but because of the problem of profitability, Lu Songsong had to risk going commercial, standing in a webmaster's point of view, do a site for several years without profit, now through the blog to sell a little bit of product, which is not anything too much to do, but the user is not so, Lu Songsong Baidu Word of Mouth focuses on the Songsong blog commercial
Summary
Summary: in the bull's-eye site, want to profit can not be separated from these three modes, this is what Zhou Hongyi said, in my opinion, just for the time being, in addition, I hope that the pine brother do not see the blame, and in time to find out where the problem lies!