1. Lack of market promotion. Xinyang tea, as a local brand, has not carried out enough market promotion, resulting in low popularity, insufficient understanding of consumers, lack of attractiveness and desire to buy.

2. Limited by the traditional sales model, Xinyang tea sales mainly rely on the traditional offline channels, such as tea houses and tea shops, and do not make good use of the Internet and e-commerce channels for promotion and sales, which limits the sales channels and development space of tea.