Big health industry "emerging"
The end of 2018, the cold wind, the startup field traffic peaked, the capital is cold, the size of the company has to re-adjust the organizational structure to ward off the cold winter, and the industrial Internet and the ToB become the winter's most temperate two terms.
With the development of the times, social needs and changes in the disease spectrum, big health as a new global concept came into being. Deep plowing into smart technologies as well as seminars on the latest propositions in the industry has become a trend that must be grasped in the new era, and as the brightest jewel of the industrial Internet, the big health industry has undoubtedly come into its own.
Great health industry development space is expected to reach 5.4 trillion yuan in 2018
China's great health industry is still in the early stages of development, and the development space is huge. According to Foresight Industry Research Institute released China's big health industry strategic planning and enterprise strategy consulting report statistics show that in 2013 China's big health industry market size has exceeded 2 trillion yuan. By 2016 China's big health industry market size grew to 3.2 trillion yuan. By 2017 China's big health industry market size reached 4.4 trillion yuan, and it is expected that in 2018 China's big health industry market size will reach 5.4 trillion yuan.
2013-2018 China's big health industry market size statistics and forecast
Data source: Prospective Industry Research Institute
1, policy, the health sector in recent years has frequently encountered the warm wind of policy, has recently been raised to the height of the national development strategy: ""Healthy China 2030 "Health China 2030 Planning Outline" clearly puts forward the total scale of the health service industry in 2020, 2030 more than 8 trillion yuan and 16 trillion yuan, "Healthy China" strategy will certainly become the most powerful push to promote the domestic health field. In addition, under the premise of effectively guaranteeing basic medical and health services, supporting social forces to provide multi-level and diversified medical and health services," the policy direction, further confirming the future of the large health field of the vast business map.
2020-2030 China's health industry market size target statistics and forecast
Data source: Prospect Industry Research Institute
2, market, consumption upgrade is coming rapidly, with the improvement of the national consumption level, people are increasingly focusing on brand and service, focusing on improving the quality of life and value-added services, the construction of the health industry, precisely to solve the problem of more and more people benefiting from the health care and health services. The construction of the big health industry has precisely solved the pain point of more and more consumers who benefit from the advancement of science and technology in the state of sub-health.
3, the progress of science and technology, but also become a big health field ecological construction of a strong push. Mobile Internet as the fourth technological revolution, followed by the Internet of Things, wearable devices, VR, AI, cutting-edge biotechnology, big data analytics, artificial intelligence and other successive fire, all for the development of health to provide a solid foundation.
4, investment, in recent years, ali invested 1 billion to start "ali health", tencent layout medical AI engine, baidu focus on linking doctors and patients + artificial intelligence, wanda wildly smashed 144 billion yuan layout of the medical field, fuli real estate investment in a new type of international hospitals ... ... ...Internet giants see the wind, have invested in the layout of the field of health. Jack Ma even once said, "The next person who surpasses me must be in the health field!"
The development of science and technology, consumer upgrading, aging population today, all the winds are converging on health care, health industry is like a baby in the center of the storm, urgently need to appear an industry-leading giants, breaking the storm to lead the industry forward. In the policy, market, science and technology and investment in the *** with the guidance of the health industry, the field of high-speed growth, rapid development, just like a piece of commercial blue ocean.
And how to practically see the opportunity in the future blue ocean of the big health field?
1, the Internet hospital is the biggest "cake", make good use of the media to take advantage of the situation. To build a platform for vertical segments of the health industry is a good choice. Chunyu doctors, Clove doctors, good doctor, micro-medicine and pediatrics consulting platforms and other doctors consulting science platforms, in recent years more and more frequently appear in people's line of sight.
Those who go with the flow will live and those who go against the flow will die. In the era of rapid development of the mobile Internet, those who go with the flow will always survive better. At a time when the mobile Internet is popular, Dr. Clove's presence as a doctor's consulting platform in the health industry is undoubtedly far greater than that of other similar industry products. Almost transformed into a Netflix, Dr. Clove's layout in the mobile social field and the fire of the rumor series have undoubtedly contributed to its success today, painting a strong picture and allowing it to consistently lead similar products. Through the frequent flashes of self-media social products, the value and existence of their own brand gradually rooted in the hearts of consumers, counted as a more successful case.
Tencent invested in the good doctor, Chunyu doctors, micro-medicine and other similar products, although compared to Dr. Clove over the years to establish a much weaker image, but always active in the first line of medical question and answer products, which is also reflected from the side of the field of health on the demand for this type of Internet industry, is far from reaching its peak.
In addition, the field is subdivided into the pediatrics category of the medical question and answer big health platform, will also become a not small wind mouth, population aging at the same time, 8090 after gradually become the main force of infant and child products, their children in the body of the spending power, absolutely can not be ignored.
The construction of the Internet hospital platform can be linked to all aspects of the field of health, is undoubtedly the largest piece of market "cake".
2, precision medicine or become another blue ocean
Precision medicine, including personalized diagnosis and personalized treatment on a macro level. Subdivision includes: gene sequencing, genetic diagnosis, immune diagnosis and gene therapy, stem cell therapy, immunotherapy and so on. The rise and development of precision medicine is based on the popularization of technology and network information technology, such as biological sample libraries and clinical big data.
Hospitals have access to a huge amount of user data, and before that, these data usually can't play much of a role, but with the development of Internet technology, the rise of big data analysis, artificial intelligence came to the forefront, all the huge patient data will be able to be analyzed by the machine to compare and match, and ultimately to give the closest personalized and precise treatment for each patient, and even to predict the patient's future condition and direction, to develop the most scientific and reliable prevention and treatment methods. The newest and most reliable method of prevention and treatment will be developed.
Genetic testing in the field of precision medicine has also benefited from the rise of big data analysis.
Genetic testing is a technique for detecting DNA in blood, other body fluids, or cells. By means of molecular biology and molecular genetics, combined with an existing library of biological DNA samples, it detects abnormalities at the level of the structure of the target DNA molecule or at the level of protein expression.
For the general population, it can detect what kind of "disease susceptibility genes" we have in our bodies, and decide whether we are a high-risk group or not, which provides a clearer standard and clearer idea for the screening of high-risk groups for diseases; for patients with pre-existing diseases, such as cancer patients, the genetic test can analyze and identify the markers, so as to accurately find the disease. For patients who are already sick, such as cancer patients, genetic testing can analyze and identify the markers, so as to accurately find the cause of the disease and the target of treatment, guide the selection of targeted drugs, and improve the effectiveness of diagnosis and treatment of the disease.
At present, there are many organizations and companies related to precision medicine on the market, and there are more than 3,000 organizations and companies providing similar services, covering a wide range of fields, but the standard of testing is uneven. However, it is undeniable that in the near future, precision medicine based on large databases will shine.
3, the big health concept under the guidance of the derivative industry can not be ignored
Great health of the overall concept, around the people's food, clothing, housing and transportation, as well as the people's old age, illness and death, pay attention to all kinds of risk factors affecting health and misconceptions, and advocate the self-management of health, is a comprehensive care of the whole process of life under the guidance of the concept of the proposed. It pursues not only individual physical health, but also spiritual, psychological, physiological, social, environmental, moral and other aspects of complete health. It advocates not only scientific healthy life, but also correct healthy consumption. Its scope involves all kinds of health-related products, so all possible areas are included in it. The most prominent category is the large health ecological agriculture and medical insurance.
The concepts of Internet+ and health have given rise to the ecological agriculture and related industries. If the mobile Internet is the root and cornerstone of its emergence, then the concept of big health is its development orientation. Everything is connected by science and technology, and everything is oriented to nature and health. Internet technology optimizes the allocation of resources in the agricultural industry, prompting its rapid development, while the overall concept of health and guides agriculture to the ultimate health and nature. In the future, creating a healthy and solid ecological agricultural IP may reap unexpected surprises.
The mobile Internet wave and the concept of great health **** with the birth of, and the overwhelming online medical insurance industry chain. Benefiting from China's big health industry in 2020, the size of the budget of 8 trillion, the health insurance market will also enter into full growth, the basic health insurance system has significant deficiencies, to create a huge space for commercial health insurance. It is expected that by 2020, China's commercial health insurance premiums are expected to reach 500 billion yuan to 700 billion yuan, becoming the three major business segments alongside property and life insurance.
The smoke-filled blue ocean market will eventually be reddened by killing, depending on who can grasp the opportunity of the big health wind mouth, in order to cut through the storm and become a giant. As for who can eventually become a giant leading the field of health, let's wait and see.