The data released by Avery Consulting shows that the vegetable market will account for 56% of the fresh food industry channel in 2020. Among them, it will have an overwhelming share of nearly 70% in the fourth-tier and following cities.

With the increase in consumer demand for fresh food and other products, the size of the domestic fresh food retail market is also increasing dramatically year by year, and the market is in a state of continuous growth.

Coupled with the arrival of the Internet + era, the traditional food market has been unable to meet the needs of people's daily shopping, the concept of intelligent vegetable farms have also been tapped.

Giants have entered the game

For the traditional vegetable market, in fact, is also the largest new retail channel, which has attracted the entry of the giant.

These include companies such as Meituan, Jingdong, Daily Fresh, Yonghui Supermarket, and vigorously develop the smart food market business, and will cover its business in cities across the country.

Previously, when Red Flame reported on the listing plan of Daily Yufu, it also mentioned that Daily Yufu has also set the smart food market as a new strategic goal.

What is a smart food court

Speaking of which, many people may not be clear about the concept of a smart food court, so Red Flame Information will explain the definition of a smart food court.

Intelligent vegetable farms, mainly highlighting the word "wisdom", under the concept of Internet +, the use of big data, Internet of Things, artificial intelligence and other technologies, the upgrading of the traditional vegetable farms, the realization of vegetable farms in the modernization of the information management of the product and price.

In fact, the concept of intelligent vegetable farms, as early as 2015, someone put forward, but at that time, the traditional vegetable farms will be able to meet people's daily shopping needs, so this new model beyond the era has not been recognized and applied by the market.

In fact, to put it simply, the intelligent vegetable farm is to help traditional vegetable farms realize digital operation with the help of professional tools, record the consumption of the user's order, analyze the user's shopping preferences, and make a user portrait, through data analysis, you can put forward a suitable operation strategy for the merchants to ultimately achieve the goal of aiming at the market, reducing costs, and increasing sales, which is embodied in a lot of specific shopping scenes.

Prospects of the intelligent food court

The intelligent food court is favored by the giants, in fact, there is a reason.

According to Avery Consulting's data, the overall penetration rate of smart food farms will steadily increase in the next few years, and is expected to reach 14.6% in 2025, and the market size will jump from 13.8 billion in 2020 to more than 600 billion in 2025 , which is a very promising prospect. It also shows that the entry of the giant is correct.

Of course, for traditional fresh food retailers, there is no ability to transform the vegetable market, but can be transformed into a new retail, do online business to expand the new business sales channels, to increase their own competitive advantage in the industry.

Newcomer conversion

After building a platform with the Red Flame New Retail System, in order to accelerate the completion of the conversion of new users, you can use the newcomer conversion function of the purchase system.

The Red Flame new retail system is equipped with newcomer exclusive mall, newcomer coupons, sharing points, a first-class distribution system, card secret marketing and other functions, which can help merchants to effectively complete the conversion of new users, and improve the revenue brought by new users.

Member retention

For the member retention problem, the Red Flame New Retail System is equipped with a perfect member retention program, including member rights, balance recharge, bonus balance, bonus points, bonus coupons, points mall, and other member retention functions, which can help merchants carry out activities to retain more old members and increase the enthusiasm for repurchase. It can also help to increase the number of members who are interested in purchasing again.

While community life is weakening, the community space for neighborhood interactions still exists, and the food market is still a place for daily transactions. As a traditional vegetable market merchant, you can use professional tools to realize the wisdom of vegetable market, complete digital operation and management, and better capture a place in the market.