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Internet marketing promotion program (Internet marketing promotion program case)
Seconds row for the enterprise to provide one-stop seo promotion solutions, the core business contains Baidu screen, enterprise station group promotion, Baike number operation, enterprise website construction, Baidu promotion, Baidu bidding hosting, 360 promotion, WeChat public platform promotion, Alibaba operation and hosting, the whole network marketing and promotion, search a SoSo screen promotion, enterprise soft news promotion, Baike number on behalf of the operation, the love of purchasing on behalf of the operation, the short Video matrix operation, Baidu intelligent small program matrix promotion, so that enterprises to more accurate users. Enterprises do network promotion, by its unique logic and operating practices, how to choose the right channel, is an important work of enterprises to do network promotion. Article Background:Seconds row 10 years focus on doing enterprise Internet marketing integrated solution provider, contact are enterprise customers. So the answer is how enterprises do network promotion to expand, there are industrial or corporate network promotion to explore the boss can talk about, but also welcome to find us cooperation. We analyze each platform separately, so that we can make a good choice: now the Internet traffic is scattered by the major platforms, we have to do is to layout the whole network marketing, in order to get more customers. Enterprises do network promotion can start from four traffic channels. The first is search engine traffic, the second is e-commerce traffic, the third is WeChat private domain traffic, and the fourth is short video traffic. If we want accurate traffic, we must be around the industry keyword ranking to do. Search engine platform is Baidu and 360, we are around the keyword ranking to do. Take Baidu as an example, there is bidding, there is official website optimization, there is love procurement, there are 10,000 words, there is Baike, there is Baidu intelligent small program, there is Baidu know Baidu's own products. If it is a very small trading company then it is not recommended to do Baidu bidding, like some of the strength of the big factories, then preferred Baidu bidding. Like the official website optimization, the main word on the new station is too difficult, basically not. If it is an old website, you can find a third-party company to do the main word. It is recommended that the company can build a station group for automatic updates, do long-tail word ranking, now the site to do the competition is not too long-tail word is still effective. Love procurement if your keywords are concentrated, traffic is concentrated, then it is not recommended to do. Love procurement is more suitable for a wide range of products, keywords, traffic dispersion of the industry, the effect will be good. Ten thousand words are basically geographical words, if your industry search product keywords are mostly geographical + products, then it is recommended to do ten thousand words. Bacardi, good-looking video, etc. If the company's employees have someone to do, then do a good job, belongs to the more cost-effective, because there is no platform fee, it will take time to do, in addition to the certification of Bacardi can be done to specify the ranking of the keywords on the mobile terminal, once done up is very stable, in addition to Bacardi can apply for an original graphic and an original video, so that we can be unlimited to send the text and send the video. Baidu intelligent small program is currently included and ranked very well, mainly for the mobile Baidu app, a small program in the early days of the day 10 day-level included and 100 weekly included, equivalent to the inevitable 10 every day is included in the package, the weekly included need to be 2 weeks after the outbreak of inclusion, and Baidu intelligent small program every day can be unlimited text, through the software, every day, automatic text, automatically submitted day-level included, and the Baidu intelligent small program can be unlimited. Automatic submission of day-level inclusion, we currently have customer feedback, every day through the Baidu small program can also bring dozens of customers to consult. These customers are through the search keywords to find us, the traffic is very accurate. 360 also have bidding, strength of the business, there are many forms of promotion. The problem is similar to Baidu, some industries 360 traffic can also be. Of course, certainly not as much as Baidu. E-commerce platform is 1688 and Taobao, we are also around the keyword ranking to do. 1688 platform industrial products industry is basically suitable, Taobao suitable for some large-scale machinery and other products with high unit price. 1688 platform we want to do is to rank the comprehensive ranking, find the factory rankings. Because our industry customers search for suppliers, basically active search, through the search keywords to search, we just rank in front, there will be traffic. This requires us to do the king of the label, do paid keyword promotion, do natural ranking, etc. 1688 do natural ranking, many factories can not do online transactions, so only through the guide customers, grass and other forms of stores to do a good job. Let the town store quota become more, let the keyword ranking become better, let the new lighthouse star become higher. It is all centered around the rules. Industrial products do 1688, many times can not do activities, because there are customers offline, there are agents, afraid of affecting them. Many industrial factories do 1688, strength of the merchant and other unnecessary, the vast majority of industries and factories are not suitable to go to this strength of the merchant. In addition to 1688 and Taobao, some industries Jingdong and Pinduoduo and other platforms can do, such as constant temperature and humidity box and other environmental testing instruments. WeChat platform is the public number, WeChat small program, video number, we go around the keywords to do the ranking now WeChat Search One traffic is very large, do not do much, you can search for keywords to see the daily search index of your industry, if the keyword search index is relatively large, we can layout the Search One screen promotion. Public number matrix should understand, the company can register 50 public number, and register public number is free, and then use the software to automatically generate original articles, batch release, do include. Small program matrix promotion, is to do a batch of WeChat small program, first of all, the small program name can be done with index keywords, in addition to the flow of small programs is also very large, we can use the software for the small program automatically send articles, but also will be included in the search, and WeChat small program is no restriction on the daily release of the article, and the public number is not the same as the daily release of 8 articles. Public number name screen, we registered a number of public number, and then grab our industry has the index of keywords, as long as we do, keyword rankings are very forward, and the rankings are very stable, our customers grab a number of index of keywords, nothing to do, the public number of the natural increase of hundreds of thousands of powder. Video number screen, batch production of original video, and then use the software to batch modify the title of the video, each title set different keywords, and then use the video number batch upload software automatically uploaded, so as to realize the video number screen. Short video platforms are Jitterbug, Shutterbug, Xiaohongshu, video number is now also the battlefield of the enterprise class, there will also be a lot of traffic. Enterprises do jittery, one is to do the keyword ranking of jittery search, one is to do the recommendation of the traffic, and the last one is to do the paid promotion of jittery such as jittery bidding and jittery infomercials When the customer searches for a keyword in the jittery, the short video of our account appears in the front, then it will leave a message or a private letter to inquire about the product or pay attention to our account, so that the next time he can brush it. We operate and maintain the account short video, our positioning, description, introduction, keywords and so on are in place, then there will be traffic recommended to potential customers, these customers may have seen the relevant video clicked like, or searched for the relevant keywords, or pay attention to a lot of the same type of account, etc., they are likely to be our potential customers, have the opportunity to get inquiries. After years of system research and development and short video industry experience, through the AI big data artificial intelligence technology, research and development _ to enterprise number operation, matrix boost, AI intelligent assistant, AI intelligent operation, energy charging station and other five functions as the core of the enterprise short video fusion media industry solutions, fundamentally for the enterprise in the short video to receive to solve the problem of exposure, customer acquisition, traffic. The four core functions of the enterprise number operating system operating enterprise number to realize a background operation of all platform accounts 2. matrix boost industry vertical account matrix boost multi-account, multi-ranking, multi-traffic 3. AI intelligent assistant one-stop solution to the problem of video material video production problems, video release problems 4. AI intelligent operation AI intelligent technology to realize the automation of the platform account accurate operation of the jittering voice now, is ten years Baidu before. At that time you did not catch up, now the opportunity has come! There are also some active marketing network promotion, such as mass emailing of potential customers, paying attention to private chat potential customers Jitterbug number, collecting potential customers' phone calls for telemarketing as well as SMS marketing, etc., which are all commonly used forms of network promotion. If we want to amplify the traffic channel, we can do matrix screen promotion, like Baike matrix, Zhihu matrix, idle fish point group matrix, Baidu love procurement matrix, bidding account matrix, station group screen, public number matrix, WeChat small program matrix, short video matrix, if you do these matrix promotion, you need to have some tools and software for batch management, we need to automatically produce a large amount of original content, we need to automatically produce a large number of original content. For example, within a short period of time you can produce hundreds of thousands of original articles and thousands of original videos, these can be generated in bulk with software and tools, and then batch automatic release to the major websites and automatic video uploaded to the major short video platforms, laying a large number of keywords in our industry, to do various platforms to dominate the screen to promote, so that we can get more accurate traffic. If you want to know more about these matrix promotion, you can leave me a message or private message. --------------------------------------------- Please ignore the following content ------------------------------------------------- Since the second half of 2020, Pacific Bird Women's Clothing has been stationed in Jitterbug e-commerce, and Pacific Bird Women's Clothing has taken a A long time of self-playing every day as an entry point, precipitating accurate fans, with traffic placement, looking for precise target groups, while focusing on improving the content of the live broadcast. At the data level, pay attention to the changes in traffic, conversion and precipitation data, and continuously optimize the strategy of the live broadcast according to the data performance, and ultimately obtain the rapid growth of the brand's total sales: in just a few months, the average daily GMV increased from 100,000 to about 3 million. Jitterbug is also a company operation, there will be a video department, live department, technical department, DOU+ department and so on, so the live room and video of Jitterbug are opened independently. Friends who often brush the live broadcast of Jitterbug will find a problem, many live rooms obviously have a small number of fans, but the popularity is very high. If you have a lot of fans, it is a million million level account, when you open the broadcast, when your fans are using Jitterbug, there is a probability that you will receive a reminder to open the broadcast. In addition, high-quality head accounts have their own unique understanding of the rhythm of narration and control of the plot, and they often do not simply disassemble the plot of the movie, but will combine the plot with a lot of insights that are closely related to life and social issues, so as to make the movie presentation more full. Both to meet the user's demand for the consumption of film and television content, but also at the same time to harvest the deeper experience beyond the message of the film, which may also be an important reason why they can successively attract fans on Shake Shot. Many people say that this year's jittery short video bonus period, I think every day is a short video bonus period, just whether you have mastered this time, this platform is not suitable for your product, your project to promote in depth. Let's take a look at what is the explosion style short video, what sets they use? Suggestions: All small video is a small video platform of the Baidu system, the feeling of the benchmark is a kind of platform of the jittery fast hand, but in terms of user volume and distribution, it is not a quantitative platform. Creators can be used as an alternative short video platform or distribution platform. The frequent emergence of large stores in terms of transaction volume will attract more brand merchants to station in Jitterbug e-commerce, and more willing to use Jitterbug e-commerce as a major sales channel, in fact, this situation has been verified in the development of Jitterbug e-commerce over the past year.1) Product form: first of all, e-commerce entrances, in the early stage of the development of e-commerce, the commodity entrances of Jitterbug and Racer are all through the form of a short video link mounted or a live shopping cart, and the Nowadays, Jitterbug increases the commodity Tag in the search, so you can directly check the price of the commodity and browse the matching short video, but the commodity Tag categorization is too backward, and the general public will ignore it. Early in the jittery just fire, I have the heart to write an all-round analysis of the jittery operation of the summary of the way (because it is really think jittery operation is very subtle), but as a depth of procrastination patients, delayed to put pen to paper, until recently by a little bit of a small stimulus, so that I suddenly have the power: we are brushing jittery, we will see that some of the account room friends yellow v logo, like microblogging authentication Shake voice authentication is actually very simple, we only need to use their own Shake voice account with the account management inside the binding of their microblogging account, here we have to first ensure that our microblogging account is certified, so that the direct synchronization of logging in to our Shake voice will show the authentication. Currently, the old players in the e-commerce market are also through various ways to block the jitterbug such new players. In the short term, Jieyin wants the "data" to become better, and can only ask today's headlines for channels and traffic. There is also an interesting phenomenon about the nature of these two platforms.In 2018, Jieyin invested in the CCTV Spring Festival Gala advertisement, and then Jieyin's traffic went up at once, but from whom was this time snatched? Today's headlines and microblogs. At that time, today's headline's main application DAU dropped by one third, which is a non-public data that can't be verified. At that time, the data of Racer didn't fluctuate much, and WeChat was also okay. At this time, you can understand that media with the same attribute will steal time from each other, and social platforms with the same attribute will also steal time from each other. But jittery because the headline system of advertising system is too mature, adload and price quickly pulled up and users generally do not have a process of acceptance and adaptation, coupled with its own bias content consumption product positioning, jittery net red fan quality not to mention the WeChat public, and even generally worse than the current microblogging. Advertising placement to find customers to find services mushroom cross-border jitterbugs with its strong ability to carry goods, has been successfully squeezed into the new media camp, is now the major brands to promote a very important channel. Now Jitterbug has launched an enterprise number, which is a good opportunity for most brand marketers, and the author of this article summarizes 7 ways to learn quickly. (1) The instantaneous dissemination of knowledge. "Short" determines the high density of information, people can learn the essence of knowledge anytime, anywhere through short videos, to a certain extent, can be understood as "short" is "fine". Short videos often get to the point and quickly cut to the chase. Its content is compactly organized, without lengthy prelude and padding, and makes full use of every second of the knowledge. When a user uploads a short video, the system program determines whether it is in violation of the law, and if it is not, it is uploaded into the seed traffic pool, which means it is distributed to the 200 users who are online at the time. With more and more enterprises and individuals entering the field of short video, now want to make a distinctive account that can also attract users the difficulty of geometric growth, many short video operators are saying: