Do network promotion, first you need to understand clearly your audience groups, it is best to use data-based analysis of the customer profile, user preferences, habits of use, etc., commonly used what type of social software and so on.

According to the preferences of the audience group, to do sem advertising optimization, with keyword tags, customer groups search content is subject to the market, the environment and other factors constantly changing, so to periodically observe customer preferences to do optimization.

Secondly, we commonly used social media software can also place ads to do promotional marketing. You can also choose targeted precision placement, so you can effectively spread the ads to your potential customers.

Two, get to the channel

1, customer acquisition tools, fast start fine leads

Able to intelligently screen tens of thousands of + intentional customer resources. First set your screening conditions, such as: the customer's industry, business scope, recruitment information, media information, product and service information. It will then go according to your requirements to integrate multiple channels of resource information, and access to multiple contact information of the enterprise, directly contact the product manager, the person in charge, etc., the customer success rate will be higher.

Save yourself the effort of screening to find customers, regular sales day to find out 3-5 intentional customers. And this software tool can screen out 100,000 + accurate customers, resources allocated to sales, an average of 1 sales day can develop 30-50 intentional customers.

2, participate in exhibitions, industry events and conferences

More to participate in offline industry events and exhibitions, which is an important Chanshui River that you can reach many potential customers and partners in a short time. You can actively participate in the exhibition, display products and services at the show, and attract customers by showing your strengths and advantages. At the same time, you can take the initiative to establish contact with customers, collect customer information, follow-up and expansion.

3, join associations, chambers of commerce, alliances

Join the relevant industry associations, chambers of commerce or alliances, you can communicate and cooperate with enterprises in the same industry, to understand the industry trends and dynamics, and to expand their own circle of contacts. By participating in relevant conferences and activities, you can establish contact with potential customers and look for cooperation opportunities.

4, build social media, Zhihu, microblogging, Douban, Shake voice and other accounts

Establish personal or enterprise accounts on social media platforms, through the release of high-quality content, sharing experience, customer case studies, etc., to increase attention and influence. On community platforms such as Zhihu, Douban, etc., gain users' trust and support by answering their questions and providing consulting services.

But these mainstream platforms are not used by everyone, it is recommended to analyze the social software commonly used by customer groups first, and it is more appropriate to prescribe the right medicine.

5, corporate bidding information

Attention to the relevant areas of bidding information and procurement information, and actively participate in bidding competitions, bidding and tendering and other ways to obtain business opportunities and opportunities for cooperation.

The above is our commonly used network marketing methods, customer acquisition channels we also tried a lot after screening out the above more effective is our long-term are used.