Fun headlines and Sohu information which is good
Most netizens think that fun headlines is better.
In the past, we have seen the information APP in the form of signing, reading, commenting and forwarding to earn points, but recently, a group of "read information, earn gold," "brush the news can earn pocket money", "Brush news to earn cash" and other gimmicks of news information APP to the public field of vision. You heard right, not earn points, is to earn "silver". The form of operation is not difficult, most of the cash subsidies to encourage users to share the link to the circle of friends, as well as invite friends to register to earn gold.
Friends, do you believe that this "pie in the sky" thing? I don't believe it. This is not the case, the product is not yet "hot" it, all kinds of questions arise. This "bounty is king" mode of news dissemination, will the quality of the content on the sidelines? The so-called "recommended friends" of the "apprentice mode" and whether it is compliant?
APP induced to share, "apprentice" mode similar to disguised "marketing"
"The same look at the information, every day money to earn". This is the advertising slogan of a news information APP.
User Ms. Zhang told reporters, anyway, idle is idle, look at the news, share a circle of friends, but also earn a little pocket money, earn not out of pocket money, but also earn a bus subway money.
In an APP called "Huitoujiao", almost all of the user's behavior is "clearly marked". According to the current provisions of the platform, whether it is to read news, watch videos, sign in, share or share the link to the circle of friends, you can get the platform a varying number of gold coins, such as reading information for 5 minutes can get 100 gold coins, watch videos for 5 minutes can get 50 gold coins, share news information can get 50 gold coins and so on. According to its exchange principle, 10,000 platform gold coins are equal to about 1 dollar in reality, and users must accumulate at least 10,000 gold coins before they can withdraw cash on WeChat or Alipay. In other words, users must read more than 8 hours of continuous news information on Huitoujiao or watch nearly 17 hours of video to earn 1 yuan, so it seems that this pocket money does not seem to be so good.
Numerous "brush news to earn cash" APP
Industry insider Mr. Gong revealed that "subsidies + apprenticeship" has become the main business model of some news information APP, the so-called subsidies refers to the user to complete the designated task The so-called subsidy refers to the user to complete the specified tasks to obtain cash rewards, and the apprentice mode is more important, through the invitation to apprenticeship, the user can be from the apprentice's income to obtain a continuous share.
Mr. Gong said that essentially the model is equivalent to the apprenticeship model, simply put, a bit similar to the apprentice "pyramid scheme". A person through this way to expand to three people, five people, ten people so. There is a certain hierarchy in it.
"If you want to make money fast, you can take an apprentice". By sharing the invitation code "apprentice", if the apprentice did not read for a long time, share or continue to "apprentice" behavior, the master can also through the "wake up" function, to remind the apprentice to read the Information, and then continue to get rewards. The reporter opened a named "interesting headlines" news information APP, its public ranking shows that the current total ranking of the first user, the total income of more than 93,200 yuan, the number of apprentices more than 40,000.
According to the data of interesting headlines, the account with the highest income of apprenticeship more than 40,000
Taking the industry giant interesting headlines as an example, it only took more than a year, and its DAU (daily active users) has passed ten million. Sources show that Quntoujiao announced on March 16 this year that it had completed a financing of more than 200 million U.S. dollars. Mr. Gong, an industry insider, introduced such a business model, which has been recognized by the market.
Mr. Gong said, such a business model is equivalent to this part of the cash flow to go as a new way to put, not to major markets to put, but instead of this model, the main solution to two problems, the first is to be able to have a stable user additions, and the second point is to be able to have a stable degree of activity.
In first- and second-tier cities, everyone defaults to "headline" = "today's headlines". But in the sinking market, there is a whole huge "headline system" matrix, they are not referring to the products of Beijing byte jumping company such as jittery voice, know the car emperor, watermelon video, volcano video, etc., but fun headlines, hui headlines, Tao news, Oriental headlines, etc. to rebate subsidies for the main means of operation of the infomercial products. Fun headlines is one of the earliest to do, the fastest to start.
According to Tan Siliang, CEO of Quntoujiao, the penetration rate of the first in this industry in the third-tier cities and the following market has been no more than 20%, "not as exaggerated as people think". The remaining 80 percent is a gap left for Fun Headlines to attack, and most of the users they reach have likely not had any news and information apps installed on their phones.
According to previous media reports, the overlap between Fun Headlines users and Today's Headlines is only 20%, and the overlap with Pinduoduo can reach 60%, with the ratio of male to female users at about 3:7, with a per capita weekly number of opens of more than 50, an average of more than 280,000 daily comments, and an average per capita number of readings of more than 20, dominated by women leading the household consumption.
Obviously, such a strategy has helped Fun Headline avoid a head-to-head battle with industry giants and rapidly expand in third- and fourth-tier cities. According to the Cheetah Big Data 2017 China APP Ranking, Fun Headlines ranked 41st in the whole network APP, second only to Tencent and Today's Headlines in information products. Especially in the TOP25 list of the news and information category in December 2017, the growth rate of Fun Headlines was more than 500%.
However, the "meat and potatoes" in the eyes of the investment market is full of controversy in the legal field of view.
Beijing Zhilin Law Firm lawyer Zhao occupation said in a previous media interview, "the master, apprentice, apprentice grandson constitutes the upper and lower levels, and the master can also be from the apprentice, the apprentice grandson from the income. Such an apprenticeship model meets the constitutive elements of a pyramid scheme."
Zhao occupation, to determine whether a certain model is suspected of pyramid schemes mainly depends on two points: one is the organizational elements, that is, the development of personnel, the composition of the network, which is commonly known as the "development of the downline", the downline can also be developed downline, so as to form an interpersonal network of the upper and lower lines, the formation of pyramid schemes. Personnel chain"; the second is the elements of remuneration, the participants themselves directly and indirectly develop the number of downline as the basis for calculating and paying compensation, or participants themselves directly and indirectly develop the sales performance of the downline as the basis for calculating and paying compensation, the formation of pyramid schemes "money chain". "It's clear that Quntoujiao's apprentice model meets these two points and is suspected of being a pyramid scheme." Zhao said.
But Zhao pointed out that this model is not new, in the early development of the Internet, this model was once prevalent in the PC era, and there are many similar practices in the mobile Internet era.
"It's just that in the apprentice mode of Fun Headline, people contribute time, not money; plus it does not publicize the apprentice mode to the outside world, and the apprentice grandson of this level of rewards is also vigorously advertised, so it will make a lot of people think that it is not suspected of pyramid schemes." Zhao occupation said.
Liu Mingxiang, executive director of the Criminal Law Science Research Center of Renmin University of China, expressed a different point of view, if all the rewards received by users on the platform from the apprenticeship model come from the platform, and all the advertisements placed on the platform are legitimate and legal advertisements, then even though the model seems to be in line with the characteristics of pyramid schemes, but since the users have not suffered any loss of money or property throughout the entire process, it cannot be regarded as The company's business is a major player in the market," he said.
"The platform's reward system for users' apprenticeship is more like a kind of paid labor, or can be understood as a money-burning promotion, which is still fundamentally different from a pyramid scheme." Liu Mingxiang said.
"Bounty priority" model is not a problem, but to play vulgar content is a problem
Reportedly, despite the continuous questioning voice, but does not prevent this kind of news information APP derived from the new "business". Even, Taobao store also appeared in the name of "interesting headlines, Tao News apprenticeship" store, the shopkeeper claimed that all apprentices are valid apprentices, non-virtual cell phone number registration, purely manual operation, 5 yuan a. The shopkeeper said, "I'm very happy to see you, I'm very happy to see you, I'm very happy to see you.
Think about how fearful ah? When the news to give way to business, when the "content is king" encounter "bounty priority", this kind of news information APP pushed the news, leaving the user and what is it?
The reporter encountered a detail worth noting when using the APP. In the fun headlines pushed by the title of the information, there is a "box", the box is written "read +10 gold", sometimes encountered in the content of the length of the longer, the number will also be 30 gold.
This model is not unique to Fun headlines. Open Tao News APP is not difficult to find, almost every push the bottom of the marked read this article corresponding to the value of gold coins. The reporter opened one of the articles, found that as long as the article from the beginning to the end of the drag, stay a few seconds, will pop up "10 gold has been credited" words.
Interesting headlines page
At the same time, a reporter investigated and found that the content of this kind of information APP to health tips, star gossip, feng shui dream interpretation and so on. "There is no nutrition without the basis of fake news" "meaningful articles are too few, indiscriminate" look at the application download store netizen evaluation, it is not difficult to find "brush news to earn cash
"Life has to mention 30 advice" "to the future feel uneasy you"
These or exhortation or encouragement of the "chicken soup text", today but By a lot of netizens touted become "rancid": some articles fake lyrical wording, but actually folder shoddy health care products and other false advertising content; some are directly mixed with pornographic obscene content, in order to expose the language of the big play ball.
Why is the rancid "chicken soup" still being spread? Industry analysts analyze, at present, some of the so-called "one key forwarding magic weapon" article forwarding order delivery platform, become vulgar and illegal article dissemination of the "behind the scenes pusher", the formation of a involved in the distribution, marketing, profit-making industry chain, and its common means is to cash! The most common method is to use cash rewards to induce users to share.
An APP called Blind Spin has made the "subsidy + apprenticeship" model almost perfect. After opening the APP, there is no news push, only forwarding money and invite to earn big money and other options. Click on the "forward to make money" page, each article reading unit price is marked, will be forwarded to the circle of friends, someone reading will be able to get the corresponding rewards, each time to read earnings in 8 cents to 10 cents ranging. And most of these titles and article content are vulgar and filthy, full of provocative.
Hong Bo, an independent Internet commentator, said the "bounty-first" model itself is not wrong, but in such a model of vulgar content, which is the key to the problem.
Hongbo: Generally speaking, people generally think that you use elegant things is very difficult to get users, a little vulgar, rub a little edge, easier to get users. From these products themselves, hope to a small incentive to get more people to participate in the content of the reading up, this is not a big problem, and in the operation (platform) tend to take some of the more exaggerated things to catch the eye, this is their problem.
The fun headline page
"Content involving pornography is illegal, and those who forward it should be held responsible." Song Jianwu, a professor at Renmin University of China School of Journalism, pointed out that users need to improve their literacy, to do something not to do something, to strengthen the ability to recognize vulgar and illegal content, and to avoid becoming an accessory to the proliferation of undesirable information due to greed for small profits. In addition, Song Jianwu suggested that social media platforms should also strengthen monitoring and improve the accuracy of monitoring highly hidden illegal content.
The WeChat platform released the "WeChat external link content management specification" clearly stipulates that, for the form of external links to share the dissemination of low-level fun, vulgar, hurtful content and the promotion of obscene and pornographic websites and other behavior, once found, immediately dealt with. According to the WeChat team, the future will continue to increase the illegal and illegal content such as pornography and other remediation and crackdown efforts.
"To combat the industry chain behind the unchecked spread of illegal content, in addition to the platform to take the initiative to assume the main responsibility, Netcom, culture and other regulatory departments also need to strengthen collaboration, coordination and coordination, to eliminate the regulatory blind spot." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, mentioned that the definition of pornographic and obscene and pornographic content in the actual punishment is still to be clarified, and it needs to be combined with the relevant laws and regulations and the regulatory authorities to define the existing jurisprudence to further improve the effectiveness of supervision, and form a more effective constraints on the platforms, content producers, as well as the ordinary users and the role of the warning.
"Platforms can't pretend that fancy promotions are the source of low-quality or even vulgar content dissemination." Prof. Song Jianwu believes that, more than obsessed with the promotion of marketing, Internet platforms and applications should focus on their own content construction, highlighting the attributes of the product public ****, is committed to the dissemination of positive and user-friendly quality content.