First, what is big data ?

Data, which has permeated every industry and business function today, has become an important production factor. The mining and utilization of massive amounts of data heralds the arrival of a new wave of productivity growth and consumer surplus. "Big Data" has attracted attention in recent years due to its growth in the Internet and information industry. Since 2012, the term "big

data" has been increasingly used to describe and define the massive amounts of data generated in the age of information explosion, and to name the technological developments and innovations associated with it.

Second, what is e-commerce?

E-commerce refers to the activities of trading activities and related services on the Internet in the form of electronic transactions, is the traditional commercial activities of the various aspects of the electronic, networked. E-commerce is now an integral part of our lives.

The components of e-commerce:

Four elements: mall, consumers, products, logistics.

1 ⒈ buy and sell: the major online platforms for consumers to provide quality goods at low prices, to attract consumers to buy at the same time prompting more businesses to move in.

Peak cooperation: the establishment of partnerships with logistics companies to provide consumers with the ultimate protection of the purchase behavior, which is one of the hard conditions of e-commerce operations.

Service: one of the three elements of e-commerce logistics is mainly to provide consumers with purchasing services, so as to realize the transaction again.

The future and development of e-commerce:

Broader environment: people are not limited by time and space, and are not subject to the many constraints of traditional shopping, can be anywhere at any time in the online transactions.

Broader market: online the world will become very small, a merchant can face the global consumer, and a consumer can be in the world of any one merchant shopping.

Faster circulation and low prices: E-commerce reduces the intermediate links in the circulation of goods, saving a lot of money, which also ** reduces the cost of commodity circulation and transactions.

More in line with the requirements of the times: nowadays people are more and more in pursuit of fashion, pay attention to personality, focus on the shopping environment, online shopping, more reflective of the personalized shopping process.

Third, big data era of e-commerce

Only industry websites, e-commerce platforms, etc. have the advantage of enterprise data, and the collection of the whole industry information, and the ability to analyze and integrate the data, in order to truly provide enterprises with real and effective data analysis.

So for us to do two pieces of work, conventional data analysis, thematic data mining research. Routine data analysis in addition to the macro grasp of data trends and variations, but also in the micro, the variations in the data indicators are subdivided, from a micro perspective to find out where the problem is to solve the problem. Thematic data analysis is our initiative to raise some questions, and then go to find data and research, not to solve the problem for the sake of solving the problem. This may not seem the most direct solution to the problem, but the interpretation of these data, we can grasp

What sellers want (what);

Why (why);

From where we can get (where);

When do we do (when);

Which sellers for which operation strategy ( who);

How much should we give (how much);

In what form (how);

These questions are addressed through the 5W2H approach, combined with analytics.

Now Taobao store, to scale, technology, collaboration, high input direction, in the current environment of high marketing costs, if you still do not operate by virtue of data, out of the game is sooner or later.