No.: BMR2004

Do well is better than say well. People who don't understand the overall policy requirements of enriching the people are already on the way to enriching the people in the process of "going to the countryside" in finance.

As an old customer of Gitzo, 46-year-old Wang Fen (pseudonym) experienced the convenience brought by financial products on 20 15. From personal consumption of mobile phones, to refrigerators, air conditioners and other electrical appliances, to beloved tricycles, finance not only brings convenience to the 10,000 "king fans" in Qian Qian, but also is the hope of rural entrepreneurs.

Financial "going to the countryside"

On 20 15, Gitzo entered Guizhou and established close ties with Wang Fen and other self-improving rural entrepreneurs. At that time, the Insight Report on Consumer Finance in China released by iResearch showed that the penetration rate of credit population in China was only 27% in 20 15, while the penetration rate of credit population in the United States was 82% in the same period.

Nowadays, financial "going to the countryside" has been going on for many years. In terms of coverage, Gitzo has a very large offline and online consumer financial service network, and Gitzo's offline channels have covered the vast third, fourth and fifth tier towns and even more remote rural areas.

Gitzo has also made long-term and in-depth observations on rural consumer demand. For example, mobile phone franchise stores in towns and villages, specialty stores for electric motorcycles and agricultural tricycles, and household appliances joining cooperatives in rural areas, Gitzo has also designed suitable financial products based on offline consumption scenarios in these areas.

Gitzo's financial products and services focus on people who can't enjoy traditional financial services. The products have the nature of wide coverage, easy access and affordability.

In short, rural financial products are meant to make urban and rural people "affordable", "useful" and "convenient".

By providing financial products, Gitzo helps people in rural areas to establish personal credit records and lay the foundation for them to use financial products regularly and improve their quality of life in the future.

In addition, "soft services" such as financial education are also going deep into the countryside. Since its exhibition in China, Gitzo has been carrying out various financial knowledge popularization activities in communities, schools and rural areas in China, which lack financial education, helping people in these areas to enhance their financial knowledge, improve their financial literacy and increase their awareness of risk prevention.

From "hardware" to "software" to "going to the countryside" in an all-round way, Gitzo complements and promotes each other on the topic of consumer finance helping rural revitalization. And the financial "going to the countryside" is welcoming results.

The data shows that over the years, Gitzo has provided financial services to over 55 million customers. According to statistics, 65% of Gitzo customers can't get credit services from banks. Through Gitzo's financial services, these customers not only improved their basic life, but also obtained credit from banks, thus winning more development opportunities.

Digital continuous innovation

Gitzo's corporate social responsibility work focuses on three pillars: financial education, improvement of people's livelihood (helping people in underdeveloped areas of China) and public health.

However, it is not easy to practice social responsibility and realize enterprise value. On the one hand, the "positive energy" that enterprises bring to society depends largely on their operational capabilities and platform strength; On the other hand, corporate social responsibility always faces various practical obstacles.

As a representative enterprise of global consumer finance, Gitzo fundamentally has the values, beliefs and advantages of taking social responsibility. For a long time, Gitzo has been in the forefront in terms of revenue, profit and scale through its technological innovation capability and service level, and has become a first-line brand in the consumer finance industry.

Technical ability not only made Gitzo's position in the industry in the past, but also laid the foundation for its sustainable development in the future. Especially in today's knowledge-driven society, financial platforms need to use science and technology to break through layers of restrictions and help rural revitalization.

In the field of consumer finance, Gitzo's digital technology is deeply integrated with business and consumption scenarios, so that consumers can obtain high-quality financial services through convenient omni-channel platforms, whether in small towns in Beishangguang, the third and fifth lines, or even in more remote rural areas.

In terms of post-loan customer service innovation, Gitzo has specially created a' three-tier customer service system'. Starting from customer needs, we will provide customers with self-service, intelligent service and expert service in turn. "

At the beginning of 20021,Gitzo upgraded "Repayment Super Decision Brain 2.0". As a high-performance, high-availability, configurable and humanized decision-making system independently developed by Gitzo, relying on Gitzo's massive historical data and machine learning algorithms such as neural network, we can intelligently choose the best repayment channel for our customers according to their repayment behavior preferences, historical success rate, channel response speed and price. This is especially practical for customers in rural areas with very limited repayment channels.

Technology is breaking through geographical and other restrictions and delivering finance to every consumer in need. North and South, urban and rural areas, high-net-worth people and low-income groups will all enjoy the convenience brought by technology and finance.

In this case, Gitzo is constantly upgrading its digital products. At the beginning of 2020, Gitzo launched the "2023 Strategy", vigorously developed financial technology, and ensured the continuous innovation capability of products and services through digital innovation and transformation.

In recent years, Gitzo has also actively explored cooperation with many domestic head Internet companies, absorbed advanced digital solutions such as artificial intelligence and big data, and comprehensively promoted Gitzo's all-round digital transformation. The data shows that in the first half of 20021,the profit of Gitzo1~ May has exceeded the comprehensive profit of 2020.

Technology has not only made Gitzo's achievements in the past, but also led the further development of Gitzo in the future. Technology not only breaks down many obstacles, connects all localities with finance, but also promotes the cultivation of finance, providing a solid foundation for financial "going to the countryside" and rural revitalization.

Promote the development of * * with prosperity.

Gitzo, which "sinks" its finance into the countryside, carries the gene of wealth in the process of business development.

Gitzo has established a huge offline and online consumer financial service network, covering the area where the target population is located. On the one hand, the financial service network reaches people in remote areas, on the other hand, a large number of personal credit information and credit records are "fed back" to the financial service network.

In this process, serving the real economy has always been on the road, especially for rural entrepreneurs. Gitzo has increased its support for small and medium-sized enterprises. As an old customer of Gitzo, Wang Fen started a "farmhouse music" at the foot of Fanjing Mountain in tongren city, Guizhou Province on 20 19. With the help of Gitzo, the entrepreneurial process of purchasing various electrical appliances, commodities and transportation is still vivid.

Helping rural people and small and micro enterprises by financial means is the most direct way to promote common prosperity. In addition, many behaviors that seem unrelated to * * * and prosperity have actually reached the same frequency as the goal of * * *.

Among them, the most prominent is to practice social responsibility. During the COVID-19 epidemic in 2020, Gitzo extended its loan to pay nearly 65.438+0.5 billion yuan to help more than 500,000 customers cope with the epidemic, and donated money and materials to Hubei many times.

At the same time, Gitzo has been committed to eradicating poverty and promoting common prosperity through public welfare actions to popularize financial knowledge, and has included popularizing financial knowledge in China as a long-term strategy in its "2023 Strategy". As of today, the popularization of Gitzo financial knowledge has benefited more than 6 million people.

In addition, in many important fields, such as public health, precision poverty alleviation, public health and cultural exchange, Gitzo has built rain pools and water supply infrastructure for yintai district and yijun county in Tongchuan City, Shaanxi Province, supported the water purification project in Masupo County, Yunnan Province, and helped seven deep poverty-stricken villages in Qin Cheng County, Gansu Province get rid of poverty, helping left-behind children, out-of-school children and poor children in Pukou District, Nanjing City, Jiangsu Province. ...

The power of finance is very important, and the technology financial platform has been on the road of prosperity. Today, Gitzo is still working hard for rural revitalization, constantly exploring financial education, life improvement, medical and health care and other fields to create more value for customers, employees and the public. (GG)