This is the most mainstream way to realize the Internet at present, including e-commerce enterprises, vertical community enterprises, new media enterprises and even some saas enterprises.

In the environment of rising traffic cost, the conversion rate is the key to this realization efficiency. However, at present, in addition to the advantages of direct e-commerce companies in user cognition, most other business models are separated by a layer, and the conversion rate is not too high.

In addition, although e-commerce and transactions have high stability, scalability and large-scale space, they also have high requirements for the back-end supply chain, which is the difficulty of most of these startups at present. If we can solve the supply chain problem efficiently, we will consider taking the road of e-commerce.

Advertising realization (content realization)

This is the basic realization of all user-driven (traffic-driven) enterprises. As long as someone has advertising value, but the value is very different. Taking video as an example, the advertising value of continuous broadcast of long video is an order of magnitude different from that of short video.

Companies that profit from advertising monetization model are based on a huge number of users and clear user portraits, and most media are monetized in this way.

Formally speaking, advertisers are mainly brand advertisements represented by 4A Company and advertisements operated by some CPC advertising operators, such as Guangdiantong, Baidu advertising alliance, Today's Headlines and Netease Advertisements.

The advantage of advertising realization lies in its high universality, which can be used as an auxiliary source of cash flow for various companies. But the problem is that the scale space is not large, and the stability is slightly lacking (except for enterprises that realize a large number of users with advertising as the core).

Shopping guide realization

This is a realization mode evolved from e-commerce, and it is a combination of the first two realization methods: e-commerce+advertising.

The main realization forms of shopping guide website, rebate website, search website and navigation website. The essence of this realization mode is to make profits through CPS, and there are many such advertising alliance in the market, including Yiqifa, Duomai, and of course Ali Mama and JD.COM League.

This is also a relatively stable way to realize cash. Among them, rebate will be special, that is, part of the commission will be directly returned to consumers, which will further stimulate consumption and accelerate consumption decision-making.

Data realization

Here I separate data realization from financial realization, mainly because I personally think its value is still very different.

Because the user data that startups can get now, whether it is C-side data or B-side data, are actually small data, which is too far from the so-called big data. The realization value of this kind of data is weak, which is basically provided by third-party credit data or collected by third-party data companies to generate value.

I understand that data implementation is a simple porter. Of course, when you can get a relatively large amount of data, it can also produce great value. For example, Ali and JD.COM can directly evolve supply chain finance. So in my opinion, for most startups, this realization is relatively weak.

Financial realization

This is the hottest way to realize cash at present. As long as the entrepreneurial project can be related to finance or data, it will basically tell you the imagination of project finance.

There is no doubt that this is a very big profit model, and it is not only a profit model, but also a powerful expansion of the whole business logic. This is also the reason why entrepreneurial stories like to be associated with finance.