Data from Avery Consulting, a well-known domestic research company, shows that in the first half of this year, Jingdong Fresh ranked first in domestic fresh food e-commerce in a number of aspects, such as platform visibility, user utilization rate and logistics satisfaction. Especially in the field of meat sales, in the first half of this year, jingdong fresh meat products GMV (total turnover) increased by 780% compared with last year, today's jingdong fresh is the largest domestic online pork retail platform.
As the only domestic agent of Smithfield, Ma Xiangjie, vice president of Shuanghui Development, said, "Shuanghui Development will take advantage of the domestic factory layout, combined with domestic and international consumption habits, to launch more Smithfield and Shuanghui products suitable for family dining, to meet the personalized and convenient needs of consumers for imported products ".
However, the product is only the first step in the cooperation between the two sides. According to the strategic cooperation agreement, Jingdong Fresh will carry out deep docking with Smithfield at the level of big data, such as: big data analysis and categorization of products on sale online; in-depth study of consumer behavior and match precision marketing; insight into consumer evaluation, targeted optimization or update of products.
In order to ensure the quality and safety of the products, the two sides will realize seamless connection in cold chain logistics. In the United States, whether it is land transportation, or sea transportation, Smithfield can real-time monitoring of the temperature in the truck compartment, container. After the product enters the country, it is Jingdong Fresh and Shuanghui two sets of cold chain delivery system double insurance.
Particularly during this year's 11-11, Jingdong Logistics will have about 200,000 fresh cold chain intelligent insulation box put into operation, consumers can always view the Jingdong purchased self-owned fresh commodities on the transportation location and temperature feedback, to achieve the whole process of traceability, "0 broken chain", "0 broken chain", "0 decay", absolutely leading China's cold chain logistics market standards, to protect the last kilometer of consumers, and even 100 meters of online shopping experience.
It is worth mentioning that Smithfield's product traceability technology has been in the international leading position, from pig breeding to product sales of the whole process tracking. Not coincidentally, Jingdong Fresh's blockchain traceability technology has also been successfully applied to a variety of fresh products such as beef, chicken, seafood and aquatic products. The cooperation between the two sides in the cold chain, traceability level, can ensure that every piece of pork from the United States to China have a "certificate" can be found.
Industry insiders believe that the Jingdong Fresh and Smithfield's cooperation not only fills the domestic market gap of high-end imported fresh pork products, but also provides a model and reference for more international fresh food brands to enter China. At the same time, the joint China and the United States, the most influential hog farming, slaughtering enterprises and meat producers, fully demonstrates the importance of Jingdong Fresh for pork products.