Recently, * * * collectively raised the price of bicycles. On July 24th, mobike (now known as Meituan Bicycle) announced new charging rules in Shanghai and Shenzhen. The starting price rose from 1 yuan to 1.5 yuan, and it was implemented on July 26th. The starting price of mobike, Shanghai and Shenzhen will be adjusted to 1.5 yuan, and the Shanghai area will exceed 15 minutes, and the 0.5 yuan will be every 15 minutes; Take a bus in Shenzhen for more than 30 minutes, every 30 minutes 1 yuan, and so on.
It is also expected that the price of bicycles will rise. After the industry readjusted bicycle enjoyment, there was little left. Like mobike, Yonganxing and others have also seized a lot of market share. At the same time, the maintenance and damage costs of manual bicycles are also increasing, which is one of the reasons for the price increase of bicycles. More importantly, the low price of early bicycles was mainly due to the huge capital injection by venture capitalists. However, if you continue to burn money for a long time, venture capitalists will not be able to bear it. At present, the only way to reduce the loss of bicycles is to increase the rental price of bicycles.
Bicycles that * * * used to enjoy mainly rely on the "deposit" collected to get some cash flow for investment in other projects. However, in the current economic downturn, when the investment environment becomes more sinister, there are fewer and fewer profitable investment projects and the risks are gradually increasing. In addition, it is also difficult to make a profit on the APP that enjoys bicycles and bodies. More importantly, big data has not found a good way to monetize cycling. In this case, investors are already reluctant to burn money. So it is not surprising that the price of bicycles has risen.