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The ghost of Meituan: documents are stolen, "ghost cake store" crazy invasion of takeaway platform
It is said that you should give the best to your favorite person. In the TA birthday, you in the online selection, finally, an eight-inch cake cost nearly 300 dollars, who think, so expensive must be good, but, such a cake may be less than the original price of 50 bucks, please note that, not the cost price, this is not very magical? Not at all, it happened on the largest domestic takeout platform Meituan.

Recently, a male customer in Montenegro, Liaoning province, ordered a birthday cake for his wife and chose a cake shop that "looked more upscale": Golden Crown Cakes.

There are two extremely weird things about this store:

First, in many stores, an eight-inch cake costs only about 100 bucks, and the Golden Crown Cake is priced at 288 bucks, which is obviously not very expensive, but the store uses a lot of tempting words in the description of the product, such as "high-quality imported cream", "The first is that it is not a good idea to use the same word in the same way as the second.

Second, while takeout platforms generally recommend local merchants within a few hundred meters or kilometers around you, Golden Crown Cakes is located 2,500 kilometers away in Chengdu, Sichuan province, which is obviously against the norm.

However, the "understanding" Golden Crown Cakes only used a few words to dispel all the customer's doubts: "This is the location of the main store, we have a branch in Montenegro County.

So, the customer is full of expectations placed an order, but the cake was delivered, the family was dumbfounded, the original, the cake was delivered not far from the home of a "particularly small, particularly cheap" store to do, the store name is not called "Golden Crown Cake", but called "Bright Cake". The first time I saw the cake, I saw the cake, I saw the cake, I saw the cake, I saw the cake, I saw the cake, I saw the cake.

The order was very clear, the Golden Crown cake using animal cream, the customer actually received the cake was stolen into a vegetable cream, the taste is very poor, "finally thrown away", 288 dollars only for a lesson.

This is for consumers, the story here seems to be the end, in fact, this is just a series of amazing big scam the tip of the iceberg.

Surfing news through in-depth investigation found that the "Golden Crown Cake" located in Chengdu, Sichuan Province does not exist, it left the physical store address, just located a bedding store store, in other words, the Golden Crown Cake uploaded documents are completely suspected of stealing or forgery, the black hand specializing in the takeaway platform across the city to receive orders, and then through QQ groups and other contact information, the transfer of the order. The company's main goal is to provide the best possible service to its customers, and to make sure that the customers are able to enjoy the best possible service.

In addition to the "Golden Crown Cake", there are many other similar players on the takeout platform. Purple finance can not be sure, these "ghost" is the same set of people of different vest or different people to build different brands, but almost certainly, their routines are the same.

In the case of the above customer, for example, he ordered 288 yuan cake is much higher than the normal price, in the final responsible for the delivery of the store, the same style, size of the larger 9-inch cake, but sold 50 yuan. Was cheated money or a small matter of food safety is to let people think extremely fear, such a cake, you dare to eat? You have been tricked?

Some people may say, "Golden Crown cake" is just a case. The fact is not so simple. According to the media's investigation, there are many such ghost cake stores in Meituan, Hungry Mou, even three years ago there was a report.

So, why such "air cake room" has not been banned, but more and more intense? An industry insider analyzed that this is likely to be the result of internal and external collusion.

Publicly available information shows that merchants stationed in the United States to go through the document checking process, the United States before the takeaway also made it clear that the "business manager to the store offline audit".

Purple Finance noted that the latest process announced by the U.S. group takeaway removed the expression "offline audit", but still requires "stationed in the U.S. group takeaway platform, you need to have an offline physical store.

In this context, the "Golden Crown Cakes" are able to make their way in the US group, without a mole, is it possible?

It's worth noting that the reviews of "Ghost Cake House" are not good, "not worth the price" is light, and there are consumers who said they paid but did not receive the cake. These abnormal feedback and how to successfully avoid the background system of Meituan monitoring? It is not said that the big data of Meituan can not only kill, but also force the takeaway riders to run crazy red lights in order to deliver the order in the specified time? Couldn't Wang Xing still monitor these abnormal merchants?

Not only that, but the fact that the "Golden Crown Cakes" are showing up in the search results of customers in other places is largely due to the takeout platform's "Promotion Pass". Through the tool, merchants can recharge to buy advertising space, it is reasonable to say that an advertising space is not paid on the money, there will be a manual audit, these do not have the chain of qualifications of the unscrupulous merchants and how to break through the United States Mission and a line of defense?

Right now, Meituan is undergoing an antitrust investigation. on April 10, the regulator announced the penalty decision, ordered Alibaba Group to stop abusing its dominant market position, and imposed a fine of 4% of its 2019 sales in China of 455.712 billion yuan, a total of 18.228 billion yuan. With reference to this standard, Wang Xing's 4 billion dollar fine or already on the way.

What do you think, how much fine is more appropriate for Meituan? (Some images from the network) #Meituan takeout # #Hungry #