Photo: @Minnie Aobao
This May Day holiday, Chongqing is completely on fire.
Since last night, the circle of friends was a variety of tourists photos screen brush, the net red attraction Hongyadong is "crowded", from all over the country swarming tourists must come to hit the holy land.
Just a few days ago, the release of the "2018 May Day Travel Trend Report" shows that the traditional architectural characteristics of the Bayu "footstool" style as the main body, built on the mountain of Chongqing Hongyadong, jumped to the country's most popular attractions in the second place, second only to the Forbidden City.
The attraction, dubbed the real-life version of "The Thousand and One," was once filled with tourists, leading to congestion on the roads, as a result of the popularity of its short videos on Shake Shack, as well as high-quality content on other new media platforms.
For the sake of traffic safety, the scenic spot had to implement a flow restriction, tourists "only out of not in", traffic police also reminded the public friends in the next few days to go to the wrong peak.
Photo: @BeautifulCoincidence
As a native of Chongqing, the city is loved by so many foreign tourists that it is worth rejoicing and taking pride in.
While, some local netizens are still not without "worry" that the hot pot, small noodles and other food in Chongqing will not take this price increase? There are also some "voices" complaining about the traffic congestion in some places, affecting the travel and so on.
But these are the Chongqing people's self-mockery, foreign tourists friends do not misunderstand.
Chongqing, warmly welcome friends from all over the country to travel here to play. Of course, everyone is more than welcome to come here to work and settle down. This increasingly open and tolerant city with unlimited potential can accommodate each and every one of you who is different and can give you the opportunity to realize your dreams.
The three-dimensional magic of Chongqing
Why is Chongqing so hot? It should be said that Chongqing has been very hot in recent years, and the name of "Netroots City" is not empty.
The city is built on the mountain, the water from the city over. Thanks to the three-dimensional magic of Chongqing's topography, the netizens called 8D city of the mountain city, often because of a variety of treacherous changes in the painting style frequently on the headlines, into the major online media, netizens focus on the object.
For example, the light rail that passes through the buildings and goes up to the sky and down to the ground, so that you can have a roller coaster ride on the light rail. Look at the crying navigation of the interchanges, take the wrong one is a day trip to Chongqing. "Stopping at the 8th floor of the 2-way car", is not just lyrics, is a true reflection of Chongqing. In addition, there is the country's deepest subway, the country's longest escalator, flying across the Yangtze River, a long view of the city's cableway ......
These light rails, interchanges, houses, roads and flyovers give a sense of wonder and surprise everywhere, given the huge drop in terrain. It also outlines a unique city skyline amidst the skyscrapers and high buildings, which has become a major feature of the mountainous city of Chongqing. The undulating topography and the landscape surrounded by two rivers also make Chongqing's night view unique.
On the other hand, in addition to the three-dimensional magical scenery of the main city. Chongqing also has world-class gold medals such as Dazu stone carvings, Wulong Tiansheng Three Bridges and Nanchuan Jinfo Mountain, Chongqing hot springs and the Three Gorges of the Yangtze River, which is known as a national tourism business card for its majestic and spectacular, secluded and beautiful natural scenic beauty.
All these elements make Chongqing get a lot of exposure in the usual way, gaining attention from all over the Internet, and even globally, and at the same time, attracting many tourists and vigorously boosting the development of Chongqing's tourism. It has been named one of the world's top 10 destinations and one of the world's top 10 most promising travel destinations by the authoritative international travel magazines Frommer's and Lonely Planet.
Chongqing has also topped many travel lists, and in 2017, the World Travel & Tourism Council (WTTC) released a report showing that the world's 10 fastest-growing tourism cities are all in Asia, with Chongqing topping the list with a 14% annual growth rate in tourism revenue, surpassing Beijing, Shanghai and Guangzhou.
Just recently, Chongqing's super-hot tourism has also verified this. Data from the Chongqing Municipal Tourism Development Commission shows that in the first quarter of this year, the city received more than 120 million domestic and foreign tourists, realizing a total tourism revenue of 91.321 billion yuan, an increase of 12.56% and 26.39%, respectively, compared with the same period last year. "Net red Chongqing", is by no means a false name, it has become a must-go tourist city in the eyes of many tourists.
Chongqing
In fact, Chongqing has become a "net red city" of the bottom of the air, not only in its natural cityscape to give people a sense of magic. It also has a long and rich human history.
Three thousand years of Jiangzhoufu, eight hundred years of Chongqing City. From 2 million years ago, the origin of human beings in the Three Gorges to more than 3,000 years of written history, from the pre-Qin period of the State of Ba to the wartime capital of the war period, from the top of the towering Wushan Mountain to the deep Yangtze River Valley, Chongqing has experienced countless storms and washes.
Photo/Sina Weibo @PhotographerZhangWant
In 1985, Wushan County in Chongqing unearthed fossilized teeth of the Wushan Man, the earliest human fossil found in Asia to date, from two million years ago. This discovery changed the layout of the world's population, and for the first time the flag of humanity flew in the ancient East.
In 1259, Mongkol Khan attacked Chongqing, Sichuan Province, and was defended by the soldiers and civilians of Diaocheng (located in Hechuan, Chongqing). The defense of Diaocheng lasted more than 36 years, during which time the Khan died of his wounds, delaying the southward march of the Mongol army and pushing back the fall of the Southern Song Dynasty by several years.
Worldwide, as the Mongols swept across Eurasia, the outcome of the Battle of Diaoyu changed the Mongols' strategy, with members of the royal family focusing their attention on the throne, indirectly affecting the war in North Africa and Europe at the time.
This created the miracle of Chinese and foreign war history, affecting the world's ancient military fortress in ancient history, and therefore known as the European "Oriental Mecca City", "God folded the whip place".
After the outbreak of the war of resistance in 1937, the national government moved its capital to Chongqing. Almost overnight, Chongqing became the political arena of the anti-Japanese united front and the seat of the Commander-in-Chief of the Eastern Theater of the World Anti-Fascist War.
In the most dangerous time for the Chinese nation, Chongqing quickly became the political, economic, cultural and foreign exchange center of China's rear area during the war of resistance and stood firmly in the southwest corner of China.
In the eyes of the invaders, she was an insurmountable obstacle that stuck in their throats; in the hearts of the Chinese people, she was a beacon of light in the dark years, symbolizing hope.
The six-year-long bombing campaign made Chongqing the city that suffered the largest, most frequent, longest and heaviest losses from Japan's savage bombings. However, the citizens of this city have stood strong in the face of the national tragedy and family feuds, and the more they were bombed, the stronger they became, and the more they resisted.
They used every bit of their strength to join the historical flood of the war and finally waited for the moment of victory. Chongqing, along with Washington, Moscow, and London, will go down in history as the heroic cities of the world's anti-fascist war.
Coming out of a major turning point in history, Chongqing has weathered the storms and carried the glory of the city. Such Chongqing can brew a more tolerant and open city temperament, attracting more people's preferences.
Chongqing with unlimited potential
Today's Chongqing, which has undergone rapid changes, has become the youngest municipality in China and is full of vigor. In addition to tourism, this vibrant "city of tomorrow" is also attracting more and more people to come here to work hard and pursue their "glory and dreams".
Chongqing is an important strategic pivot point for the development of western China, and is at the junction of the "Belt and Road" and the Yangtze River Economic Belt. From 2011-2016, Chongqing's GDP has consistently maintained double-digit growth, ranking among the top in the country. Cars and pen drives have become one of the synonyms of Chongqing, and the surging cellphone industry has also performed amazingly well.
Chongqing produced 3.16 million cars in 2016, making it the only province in the country with an annual output of more than 3 million cars, making it the "City of Cars".
Chongqing also boasts the world's largest notebook computer production base, including HP, Hong?
Chongqing also has the world's largest laptop production base, including HP, Hong Kong, Asus, Foxconn, Quanta and other famous enterprises have a layout here. 2017, Chongqing Municipality*** exported 48,569,000 units of portable computers, an increase of 6.9%. The industry's export value contributed 112.6% to the growth of Chongqing's export value.
In the cell phone industry, Chongqing, located in the western inland, has quietly risen to become the "capital of western cell phones". 2017, Chongqing's cell phone production reached 258 million units. And during the same period, the country **** produced 1.9 billion cell phones. This also means that every 6 cell phones in the country, there is 1 is produced in Chongqing, Chongqing has become the world's second largest cell phone manufacturing base after Guangdong.
In addition to traditional pillar industries such as automobiles and IT, Chongqing's layout of the top ten strategic emerging industries has also seen rapid growth.In 2017, the value added of strategic emerging industries in Chongqing's above-scale industries grew by 25.7% compared with the previous year, and the value added of high-technology industries grew by 24.9%, accounting for 17.3% and 17.0% of the value added of above-scale industries, respectively.
Xiyong Area of Chongqing Pilot Free Trade Zone.
In recent years, Chongqing has vigorously promoted the construction of an inland open highland and a beautiful place with clear water and beautiful mountains. The construction of external channels, open platforms and open ports has been a success, and a new pattern of "opening up in both directions by linking the east and west on land and at sea" has initially taken shape.
To the east, there is the Yangtze River golden waterway to realize the river and sea transportation. To the west, through the China-Europe (Chongqing) train, Chongqing has been connected to the land Silk Road; to the south, through Guizhou, Guangxi, "Chongqing-Guizhou-Guizhou-New Zealand" special train directly to Singapore, connected to the Maritime Silk Road.
In addition, the Sino-Singapore Chongqing Project, Chongqing Free Trade Zone and other major projects and policies, will also be a strong impetus to the development of Chongqing's open economy, for the future development of Chongqing to bring significant benefits.
From the data, in 2017, Chongqing realized a total foreign trade import and export of 450.8 billion yuan, an increase of 8.9%; the city's service trade import and export totaled 26.1 billion U.S. dollars, an increase of 26%; the actual utilization of foreign capital of 10.1 billion U.S. dollars, exceeding 10 billion U.S. dollars for the seventh consecutive year, listed as the ninth in the country, the first in central and western China; outward foreign direct investment of 1.53 billion U.S. dollars, listed as the first in central and western China.
Another good news is that since last year, Chongqing has taken the implementation of the innovation-driven development strategy action plan led by big data and intelligence as an important hand in promoting high-quality development, and the smart industry is regarded as the top priority.
As China's industrial town, Chongqing will also use this to promote the intelligent transformation of traditional industries and improve the core competitiveness of pillar industries. This will help Chongqing create an industrial highland for smart cars, and promote the layout of Chongqing's electronic information industry from the penpower base to the whole industrial ecological chain of "core screen, device and core" smart terminals.
According to the plan, Chongqing will strive to achieve an industrial added value of about 1 trillion yuan by 2020, while the added value of advanced manufacturing industries centered on smart industries must account for 30 percent.
This allows keen sense of smell of Internet companies smelled the opportunity, since the end of last year, Ma Yun, Ma Huateng has visited Chongqing, Tencent, Jingdong, Alibaba, Baidu and other Internet giants have rushed to layout.
Undoubtedly, Chongqing does not only want to become a "net red city" at the level of tourism. More hope that with the potential of the Internet, in the new round of global technological revolution, to win the initiative of the next urban competition.
What has the Internet brought to Chongqing?
"Netflix Chongqing" fire, is both accidental and inevitable. For Chongqing, which is located in the interior of the west, the Internet brings not only the key to the future, but also a rare opportunity.
Photographer Siqi
Specifically, the Internet has two levels of inspiration for Chongqing:
One is the development of industry. For example, as an important hand of Chongqing's industrial transformation and upgrading, Chongqing vigorously develops big data, intelligent industry is conducive to enhancing the core competitiveness and growth momentum of Chongqing's traditional and emerging industries, and it is the key to Chongqing's catching up with the development of the first-tier cities to further narrow the gap.
The second is the city's marketing aspect. Take tourism marketing as an example, the fire of the Hongyadong attraction in Chongqing, that is, thanks to the long-term attention and discussion on social media on the 8D magic terrain in Chongqing, coupled with the recent Chongqing in the jitterbug on the explosion of popularity, contributing to the small high tide of this vacation.
This also shows that, in the case of urban planning and construction in the country is the same, homogenization is serious, Chongqing "landscape city" characteristics of the style of the netizens have been welcomed and recognized.
In the Internet era today, a good network marketing, good network planning of the city, more can play the role of the four two dial a thousand pounds, greatly improving the city image shaping, city brand output.
Photo: Xi'an; Source: Internet
For example, Xi'an, a city that has also become popular on Jieyin, recently took advantage of the iron to reach a deep cooperation with Jieyin Short Video. The two sides plan to publicize and promote Xi'an's cultural influence in the world based on the full range of Jittery Voice products.
It is understood that the song "Song of Xi'an People" has been played 1.8 billion times on Shake Yin as background music. During the Spring Festival and Qingming holidays, the number of visitors to Xi'an increased by 60% and 40% year-on-year.
As of April, the volume of videos about Xi'an on Jieyin exceeded 610,000, with a total playback of more than 3.6 billion times and a total of more than 100 million likes, while the Xi'an Challenge initiated in Jieyin Overseas Edition has totaled more than 12 million plays. Xi'an's various cuisines, folklore and attractions have gained great exposure.
Compared to this, Chongqing should seize this rare opportunity, the city up and down linkage, with the help of the popularity of this net red attractions, more in-depth excavation of the human connotation of the city of Chongqing, and do a good job of the city's image, the whole region of the whole network marketing tourism. In Chongqing's current goal of building an internationally renowned tourist destination, the construction of a large pattern of regional tourism in the context of this has a more positive significance.
Meanwhile, at the juncture when Chongqing's manufacturing industry is facing transformation and upgrading, the development of Chongqing's service industry will also be strongly promoted by vigorously promoting regional tourism. On a larger level, it is also conducive to attracting investment to Chongqing and enhancing the attractiveness of talent.
However, it is worth reflecting on. This time, Chongqing Hongyadong and other net red attractions crowded, but also shows that Chongqing in the urban infrastructure, scenic supporting facilities, public **** service capacity of the supply of many shortcomings, some attractions on the service capacity of tourists still need to be improved. In addition, the relevant units and departments did not y recognize the importance of the new media network marketing, did not make an immediate response to take advantage of the situation marketing.
I would like to suggest that the Chongqing authorities should take this as an opportunity to improve the infrastructure, enhance the service capacity of the scenic spots, and improve the comprehensive marketing planning ability. To know, "net red" and "net black" only a line of difference, far away from the tourists experience if not good, its word-of-mouth effect will bring a very bad influence, good things will also become bad.
The local people of Chongqing, of course, should be more open, tolerant attitude to welcome the arrival of everyone. After all, Chongqing to build an international metropolis, "the sea of hundreds of rivers, tolerance is great," the pattern and temperament of nature is also indispensable.
Source: Chongqing Maru Social Network