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Product anti-counterfeiting traceability how to do

The market is full of fake and shoddy products, so that consumers feel uneasy when shopping, so more and more people require products to realize the quality of traceability. Want to realize the product quality traceability, the specific process is how? How to realize?

How to realize the product anti-counterfeiting traceability?

Consumers can scan the QR code on the product to know where the product was produced, the production batch and the basic information of the product, so as to play the role of traceability. Manufacturers in the use of two-dimensional code to the two-dimensional code of the background to enter some of the product information, such as origin, production batch, date of production and the basic information of the product and to be sent to the city can be recorded in the background to enter a good and then through the scanning gun has been done to scan the two-dimensional code to the system, so that the product can be shipped out to the consumer to scan the two-dimensional code can be read on the cell phone part of the merchant is willing to give the consumers The first thing you need to do is to get the information you want to see.

What are the benefits of product traceability for companies?

1. Anti-counterfeiting and traceability

Giving products a unique identity mark, consumers can quickly verify the authenticity of the product by simply scanning the code, and realize the traceability of the whole process from production to consumption to ensure the authenticity of the product. Enterprises can view the flow of goods by simply logging into the background, which not only effectively prevents counterfeiting, but also controls the sales channels of goods in real time.

2. Prevent tampering

The two-dimensional code anti-counterfeiting traceability system realizes data tracking from the production to the sale of products, and the enterprise knows exactly where the goods are going through the backstage management, and the source of the goods can be traced, and once tampering is found, it can be pursued to the specific person in charge, and the comprehensive supervision improves the management efficiency of the enterprise.

3. Brand management

Through a variety of customized functions to meet the different needs of different enterprises, such as building a member of the mall, micro-business management platforms, distribution functions back office, etc., from the external, internal two directions to strengthen the market and business management, to become the development of the enterprise's "right hand".

4. Rapid marketing

The QR code anti-counterfeiting and traceability system can not only verify the authenticity of the system, but also through the WeChat public number marketing red packets, carousel, points, fission bags and other winning activities to reduce the cost of promotions, enhance the effect of promotions, and win the consumer's goodwill towards the product and brand.

5. Data analysis

such as the enterprise through the consumer's sweeping information, improve the consumer portrait, understand the consumption power of each geographical area, the consumer crowd, consumption habits, etc., for the enterprise to compare and analyze, intuitive data in the background can be reflected, for the enterprise to provide an effective basis for decision-making.