1. Strategy development: first of all, to analyze the general environment of the tourism industry, to see how the current state of the tourism industry, what are the favorable factors, what are the unfavorable factors; and then in the analysis of their current situation. Transportation, price, suitable age group and so on.
2. Promotion strategy: according to the analysis of the target consumers, to understand how their daily behavior, the second step and the first step are connected, only to do a good job of the first step in order to carry out more accurate promotion. In the promotion strategy, we must establish brand awareness, do a good job of their own brand, so that after the competition with peers to take the lead.
3. Big data marketing, now the network marketing is more focused on the reference and rely on big data. Attractions in operation after a period of time will find that has a number of fans, that how to segment these fans, how to understand their behavioral characteristics, how to target marketing activities through big data, you need big data for reference.