Xuwen "sea of pineapple" Photo: Chen Bei Run
Industrial Park since its creation, the Xuwen County Party Committee, the county government attaches great importance to the establishment of the construction of the Xuwen County National Modern Agricultural Industrial Park Leading Group, the creation of standards, grasp the implementation of the work of creating industrial parks to promote the work of creating industrial parks in a solid manner. Industrial Park in accordance with the "enhancement of the first production, strengthen the second production, expand the third production, make up for the short board, strengthen the support" of the overall idea, focus on creating six samples, the implementation of the ten key projects, the formation of a "superior planting + supplement circulation + promote the integration of the introduction of science and technology + strong brand + heavy security The pineapple development pattern of "six-in-one" has been formed. As of October 31, the overall progress of the construction task was 100%, and the progress of the use of the central financial subsidy funds reached 98.70%. The industrial park has become the main force of Xuwen County to guide industrial prosperity, the county's economic growth, rural revitalization of a powerful grip.
Xuwen pineapple harvest Photograph: Chen Bei Run
Industrial park creation work is effective
One, two, three industries integrated development
It is understood that the national modern agricultural industrial park in Xuwen County, Guangdong Province, the area of the total area of 744,000 acres, involving the Qujie, under the bridge, Jin and three towns and 43 administrative villages. The pineapple planting area of the county is 350,000 mu, accounting for 30% of the national pineapple planting area, of which 236,000 mu of pineapple planting area is in the park, which is known as "the hometown of pineapple in China" and "the sea of pineapple". The industrial park integrates production, processing, circulation, R&D, industrial integration and other functional boards, with the goal of promoting the pineapple industry to "scale, industrialization, technology, standardization, branding and internationalization", and on the basis of large-scale planting, it cultivates and strengthens the dominant industry and promotes the industrial integration through the agglomeration of factors of production, innovation of institutional mechanism. The industrial park has become the main force guiding industrial prosperity, the growth pole of the county's economic development, and a powerful hand in rural revitalization. The total output value of pineapple industry in the industrial park reaches 4.466 billion yuan, and the annual processing output value reaches 3.08 billion yuan, creating famous brands such as "Xuwen Pineapple" and "Red Earth Golden Pineapple", and cultivating 538 new business subjects, and the annual per capita disposable income of farmers in the park reaches 23,800 yuan. The annual per capita disposable income of farmers in the park has reached 23,800 yuan, creating remarkable results.
Pineapple jam
Agricultural industry high-quality development, starting from the planting end. In order to further adjust and optimize the pineapple planting structure, the industrial park established 13 pineapple standardized planting demonstration bases, improved the land area of 30,000 acres, and constructed a water and fertilizer integration area of more than 80,000 acres, which strongly drove the green development of the pineapple industry throughout the county, and realized the green, high-quality, and efficient production.
2019 Xuwen Pineapple Culture and Tourism Festival
While upgrading the first production, the construction of the industrial park focuses on strengthening the development of the second production, by upgrading and transforming the facilities of the core park, and supporting the development of pineapple processing enterprises to extend the pineapple industry chain, and form a cluster of 18 pineapple processing enterprises with Huahuang Foods, and Tongda Fruit Juice as the leading enterprises. In addition, by virtue of the existing tourism resources of Xuwen pineapple, integrating the primary and secondary industries, vigorously developing leisure tourism agriculture, organizing the "Pineapple Culture and Tourism Festival" and "Pineapple Picking Festival" every year. 70,000 acres of pineapple planted in succession has already formed the most beautiful pineapple planting landscape in China, which has been rated as the most beautiful pineapple planting landscape belt in China. The 70,000 mu of pineapple plantation has formed the most beautiful pineapple plantation landscape in China, which has been honored as the "Most Beautiful Field in Guangdong".
Xuwen pineapple: "Guangdong's most beautiful field" Photograph: Chen Bei Run
Improve the construction of the pineapple market system in Xuwen
To realize the high-quality development of the pineapple industry
Xuwen pineapple planting area is large, high yield, the production of China's pineapple nearly half of the pineapple to realize the high-quality development of the pineapple industry, the perfect market system, the perfect market system, the perfect market system and the perfect market system, the perfect market system. industry high-quality development, a perfect market system is very critical. In order to solve the market system of Xuwen pineapple industry is not sound "short board", the industrial park launched the Xuwen pineapple "12221" marketing model, that is, the introduction of a pineapple big data to guide the production of big data to lead the sales; the formation of the sales area buyers and cultivate the producing areas Two teams of brokers are formed; two markets are expanded in the sales area and production area; two activities are planned for buyers to enter Xuwen and Xuwen pineapple to enter the big market; and a package of goals such as branding, sales promotion, market guidance, variety improvement, and farmers' enrichment is realized. By exploring the implementation of Xuwen pineapple "12221" marketing model, in 2019 to achieve Xuwen pineapple production and marketing, fresh fruit gross output value of about 1.5 billion yuan, the industrial park area of the town of Qujie only postal bank farmers new deposits of 925 million yuan.
Xuwen pineapple buyers alliance inaugurated
In recent years, the county government of Xuwen County to industry as a hand, accelerate the revitalization of the countryside in Xuwen, the establishment of industrial standardization system, the promotion of new varieties of pineapple, new technology. It is understood that Xuwen pineapple through cooperation with domestic research institutes such as the South Asian Institute, successfully developed and put into use pineapple mechanized planting, automated picking machines, pineapple sorting machine, the main pineapple from a single Bali varieties to the Golden Pineapple, Tainong 16, Tainong 17 and other new varieties of pineapple transformation.
At present, Xuwen pineapple industry has achieved stage-by-stage results in the construction of big data, training of buyer brokers, logistics processing, quality control, branding, etc. Since 2019, Xuwen pineapple from the "Sea of Pineapple" fragrance to the "Great Bay Area", "Shanghai Bund", "Shanghai Bund", and so on. ", "Shanghai Beach", "Hangzhou West Lake", efforts through the "introduction, go out", online and offline combination of a full range of initiatives, multi-channel layout Xuwen pineapple production and marketing docking, in-depth exploration and implementation of Xuwen pineapple "12221" marketing model. At the same time, by strengthening cooperation with CCTV, Southern Rural Newspaper and other media publicity, effectively enhance the brand awareness of Xuwen pineapple.
Xuwen pineapple on the stage of 2019 Shaanxi Apple Guangdong, Hong Kong and Macao Bay Area (Guangzhou) publicity and promotion activities
Actively do a good job in the performance evaluation work
Strive for the creation of industrial parks to be completed on time and in accordance with the quality of
August 23, 2019, the Ministry of Agriculture and Rural Affairs, the Ministry of Finance to carry out some of the national modern agricultural industrial parks to create a pre-evaluation of performance Exchange activities, followed by Xuwen County that began to carry out preparations for the performance evaluation of national industrial parks, and strive to successfully complete the creation of industrial parks.
Industrial parks since the creation of work, Xuwen County, the formation of synergies between the various departments, *** with the promotion, and actively to the Ministry of Agriculture and Rural Development Planning Division, Provincial Agricultural and Rural Office of the Development Planning Office to report on the progress of industrial parks to create work, timely feedback and solve the problems in the creation of industrial parks to ensure that the creation of industrial parks on time to complete the work.
In order to further promote the construction of industrial parks, Xuwen County organized the Agricultural and Rural Affairs Bureau, Finance Bureau, Audit Bureau, Bureau of Statistics, Industrial Park Office, accounting firms and other relevant departments of the business staff to Xinhui Chenpi National Modern Agricultural Industrial Park to learn and exchange. At the same time, under the guidance of professors from the Provincial Academy of Agricultural Sciences, Xuwen County organizes and prepares the list of acceptance materials from the pineapple leading industry, the use of the central financial subsidy funds, technology and equipment, green development, driving farmers, policy support, organization and management, and implementation of the project.
At present, the creation of the industrial park project has been completed, Xuwen County National Modern Agricultural Industrial Park construction leading group is accelerating the project construction information review and the use of funds and other finishing work, efforts to promote the implementation of the creation of the industrial park work.