1, Jingdong's big data platform not only deals with structured data, but also deals with unstructured data, such as pictures, videos, text, etc.. While the traditional data warehouse model mainly deals with structured data.

2, Jingdong big data platform is based on Hadoop distributed computing architecture, this architecture can handle massive multi-source heterogeneous data, and support real-time access, complex event processing and machine learning. The traditional data warehouse model can often only handle a small amount of structured data, and the processing speed is slow.