1, the nature of the Internet, the respondent believes that it is the enhancement of efficiency, is a tool. Let's think about it, when the steam locomotive appeared, whether the horse-drawn carriage disappeared? No, it may have been reduced, but not fundamentally eliminated.

What is the nature of intermediation? According to the respondent, it is to take advantage of the asymmetry of information to make a difference in price. Of course, there may be additional services that better enhance the quality of the intermediary.

2, the emergence of the Internet, greatly enhanced the audience crowd access to information, cost, efficiency, but the marginal cost will never become zero, so that the traditional intermediary has the space to exist.

Because, although the Internet is widely disseminated, it can not solve the following problems: the elderly are not convenient to use, remote areas or cities are not enough to popularize the information technology equipment, the security of the network also makes a lot of people do not trust the network of information and other issues.

3, the existence of offline intermediaries, there is a point to be far superior to the advantages of the Internet, is the experience. Because of the virtual nature of the network, can not give the user a real feeling, which has become one of the reasons why the Internet will never eliminate offline intermediaries.

In addition, the pace of social life is now faster, people want to enjoy the convenience at the same time, but also put forward a higher demand for the quality of service. And the respondent believes that the service is an important part of the existence of the intermediary, online can never solve the problem of service, which is one of the important reasons for the existence of brick-and-mortar stores. There are even some people who are short of time, as long as the quality of the service provided by the intermediary is reliable, and do not care about the cost of the high and low.