The bank's venture into the industry by the industry questioned: this is to harvest the final fruit of cash loans, or to become a receiver?
"History always turns." The big intermediary Ping He Shan recently at an intermediary party, laughingly recalled his own history of intermediary practice. He joined the industry 10 years ago and made his first bucket of money by helping clients with credit cards (credit cards). 3 years ago, with the rise of online lending, he switched to jacking online loans and made a fortune. Now, he returned to his old profession, began to host credit cards (credit cards), did not expect business is amazingly good, more than 5 million monthly income. A large number of intermediaries, is from the network loan back to the credit card (credit card) field.
"This wave of banks is crazy, many banks issued a six-month card issuance volume of 10 times the target, the threshold is put particularly low." Some credit cards (credit cards) that are designed to flush out volume will have approval rates as high as 90%, according to Ping and Shan. And now, intermediaries packaged information for customers, "easier than even online loans."
Intermediaries also know the internal "white list" of certain banks. "Local star enterprises, the bank's wind control system may open the back door, if the customer's comprehensive score is high, will be directly through the audit, will not call back." Zhang Wenwu claimed. "We will set up call forwarding on the customer's cell phone, and the bank's electric audit will be transferred to us." Zhang Wenwu claimed. How do intermediaries know about all these wind control rules? Inside the intermediary, there is also a widely circulated "card order".
If you want to apply for more than one credit card (credit card), the order of delivery is very specific. The first to apply for CITIC, followed by Ping An, Xingye, Pudong Development. After these four hand over a day, then start handing over other homes, such as Minsheng, Guangfa, Everbright, CCB. The Bank of Communications more visits, through the rate of low, can be placed in the last. Zhang Wenwu said. This ordering is particularly interesting: put the wind control fast, good approval card in the front, the more difficult the more back. How do credit card (credit card) intermediaries charge? "According to the amount of approved cards, we will charge a 10% intermediary fee." Zhang Wenwu said.
That is to say, if he helps a customer to place a credit card (credit card) with a limit of 30,000 yuan, he will charge 3,000 yuan. Another intermediary, Li Shaowen, said that depending on the amount of approved cards, the industry usually charges customers 10-15% of the intermediary fee.
And for those customers who go through the whole package and have a credit limit between 70,000 and 80,000, the intermediary fee can receive 20%. Because of this, credit card (credit card) brokering is also a profitable industry.
"I will develop a lot of downlines below me, they go to get customers, I give them a little commission, they can make tens of thousands of dollars a month." Pingheshan said that the idea of distribution, early on, they have been used to the extreme. The intermediary army, there are a lot of "bank credit card (credit card) center salesman".
In addition to their own marketing credit cards (credit cards), but also the development of downline, recruiting intermediaries to help them complete the volume of business. "Because the customer unit price is higher than online loans, we are now earning more than when we were online loan intermediaries." Ping and Shan claimed. "Many people in the online loan group are actually credit card (credit card) users, but the credit limit is not enough for them to spend, so they go to borrow online loans." According to Ping and Shan, these users can now be fished back into the credit (credit) card space.
Many of the multiple borrowers of online loans went to a new stage: card for credit. "90% of those who come to me for help are multiple borrowers." Zhang Wenwu said, "After they get a credit card (credit card), they take out cash to pay back online loans." And 60 percent of Li Shaowen's clients have a history of multiple borrowing.
Just as the regulation of cash loans is tightening, multiple borrowers can no longer "borrow new to repay the old", with loans to support loans, but the bank suddenly opened the floodgates. 2017, China's credit card (credit card) card issuance soared, by the first quarter of 2018, the country's credit card (credit card) card issuance has reached 612 million cumulative cards. Intermediaries have found that as the credit card (credit card) market sinks, some pure white households (i.e., customers who have not applied for a credit card (credit card)), which were disliked by banks in previous years, have begun to be welcomed by some banks. Banks open the floodgates on a large scale, once let some users "through the disaster". 2018 second quarter, because of an Everbright platinum card, multi-borrowing user Zhang Sinan "escape from death".
He jacked more than a dozen small lending institutions, has been living "borrowing new and old" days. Because of proper planning, he has not been overdue. But the situation is getting worse - he was on the blacklist of a big data risk control company, renewing the loan is more and more difficult, the amount is getting lower and lower. His money flow, it seems, is about to be cut off.
With the help of the card broker, relying on the China Merchants Bank Platinum Card, ID card and social security information in hand, he successfully applied for an Everbright Platinum Card. "Everbright at that time should have approved card indicators, so the audit is relatively loose." Zhang Sinan recalled.
But at first, the intermediary did not tell him which bank he was applying to in order to prevent the borrower from bypassing himself and applying directly to the bank. "The price was that I paid a high intermediary fee." Zhang Sinan said, "If I wasn't short of money at the time, I certainly wouldn't have applied."
The card had a limit of 50,000, and the intermediary fee was 2,500 yuan. In addition, the card has a $1,188 annual fee, $688 of which can be offset with 100,000 points. In any case, with this credit card (credit card), which requires a minimum monthly repayment of only 10%, Zhang Sinan does not have to stoop to the level of seeking help from his mother. In fact, the Everbright Platinum Card was once a favorite of intermediaries: the amount is high, usually 3-5 million, and so are the fees.
The internet loan record has been rotten to the core, "black", why can still do down the credit card (credit card)? A number of industry insiders pinpointed, this is because of the mutual fund credit and credit between the people's Bank of China, the data is not connected. Credit card (credit card) issuance, looking at the credit of the People's Bank of China; network loan lending, more to see the big data.
Between the two, there is a huge gap that has not been filled. "Banks are not unwilling to use multiple lending data, but now the data of mutual funds is more chaotic, each with its own source, and can not be verified." A banker confessed. Thus, an interesting cycle emerges: credit cards (credit cards) are gradually turning into a life-saving straw for multiple borrowers, "card for loan".
In the face of such a large-scale release of banks, people will ask: are banks harvesting the fruit of cash loans, or are they becoming the ultimate receiver? In this round of crazy customer acquisition wave, the overdue rate of banks is climbing. Central bank data show that in the first quarter of 2018, China's credit card (credit card) overdue six-month outstanding credit totaled 71.148 billion yuan, an increase of 7.29% from the previous year. By the second quarter, the figure was 75.667 billion yuan, up 6.35 percent from a year earlier.
The industry's take on this is that this round of retail expansion by banks is certainly on its way to becoming a receiver. Fortunately, sniffing the danger signals of some banks, began to slowly tighten the credit card (credit card) business. "In May and June this year, the approval of cards tightened. From July onwards, Everbright is not easy to approve cards. And recently, Guangfa and CITIC are especially strict." Zhang Wenwu said. "Now out of ten people, only two can pass." He said.
He found that banks run secondary audits on suspicious users. Many of his customers have also had their limits reduced, for example, from 10,000 to 8,000, while banker Li Wenshao said that not long ago, the head office of his bank, sent resident risk directors to the credit card (credit card) departments of branches around the world. Some of the larger customer acquisition branches, began to strictly check the Internet into the pieces of the way - if it involves pos machine, card card intermediary, ground push distribution, p2p financial management, cash loans lending super, all excluded.
He said the head office will also supply a blacklist. If the credit card (credit card) Department of cooperative enterprises of the incoming pathway appears in it, it will be taken offline. But there are still many banks that are desperate. "Some banks didn't fulfill their KPIs this year and are ready to make another rush at the end of the year." Recently, there have been signs of loosening up again, according to Pinnacle. Multi-borrowers are also increasingly hungry - for a 10,000 line of credit, they would rather pay a 2,000 fee, as long as they can be approved for a card.
That ICBC credit card (credit card) to pay cash loans girl, has long been popped, can only rely on the family to sell the house to pay off the debt. And her family, in fact, mediocre. Despite working as an intermediary, deep down, Li Shaowen has always been quite worried about over-indebted young people.
When helping many young people with multiple borrowing to get a credit card, he would ask one more time, "What can I do if I owe so much and can't pay it back?" "It's okay, there must be a way." The answer is often righteous. In front of money, few people can keep their sanity.