In view of this problem, the author first sets a tone, and the tourism industry must be rectified. So what is big data killing? In other words, Internet vendors discriminate against old users according to their own user data, that is, the same goods and services are pushed to old users at a much higher price than new users. This situation is particularly common on online travel websites.

For example, some time ago, a portal website detonated a spit storm against big data. Some people say that the hotel price they booked online all the year round is between 380-400, but the actual price is around 300 when asking friends. Someone tried to take a taxi online with different mobile phones. The results show that the price of the same line varies greatly. Many tourist attractions, hotels and shops will block and screen online comments and clean up unfavorable comments. It can be seen how rampant the big data killing behavior in the tourism industry is.

Online travel websites use big data to kill users, which has caused great damage to users' interests. This kind of behavior seriously violates the user's right to know, and even damages the user's economic interests, which is not allowed regardless of the situation and the law. As the saying goes, a penny is worth a penny, and the website has no right to discriminate against users without their knowledge. The ban on big data on travel websites by the Ministry of Culture is just the right time. Only by explicitly prohibiting this kind of behavior can we attract the attention of websites, make them unable to play the edge of laws and regulations, promote the regularization and legalization of tourism websites, and correct the correct concept of big data application in the industry. The website can push goods and services with higher value level according to customer data, instead of naked price discrimination for the same goods and services.

The chaos of tourism has always been there, and the problems are endless and more and more hidden. In addition to big data killing, what are the hidden rules of the tourism industry that are not widely known for the time being? Black guide, compulsory consumption, price fraud, etc. Killing big data is just one of the problems. Tourism plays an increasingly important role in promoting economic development. How to standardize and rectify tourism chaos and hidden rules should be an important work content of all relevant departments.