For example, a food lover who originally likes to eat spicy hot pot may not dare to eat it because of the fear of fire, which becomes a problem in his daily life, or what we call a user pain point. Wanglaoji found such a common problem, for the user pain points, put forward the "fear of fire, drink Wanglaoji", pointing to the consumer's problem, directly to the consumer's pain points, so a move to get a big success!
For example, before Meitu Xiu Xiu, most of the image processing software (such as PS) are focused on improving the performance of processing images, at this time, let the user to use the image processing software, what is the biggest obstacle?
It probably wasn't the performance of the image processing - PS was good enough for most people.
Then, the biggest obstacle to getting users to use image processing software may be ease of use, so "ease of use" may be the pain point, and to capitalize on this pain point, focusing on improving the ease of use of Meitu Xiu Xiu has achieved initial success.