The report released by Ctrip on the same day showed that compared with less than 40% of users traveling across provinces in 2022, nearly 60% of users opted for cross-provincial tours during the New Year's Day holiday. According to data from Ctrip's FlightAI market insight platform, major airports basically recovered to the same period last year during the New Year's Day period, with passenger traffic at the TOP 10 airports increasing by about 20% year-on-year.
The Tongcheng Research Institute analyzed that the rapid rebound of the market on New Year's Day was due to the gradual restoration of people's confidence in traveling and the rise in demand for long-distance travel on the one hand, and on the other hand, it was the result of the overlapping demand for travel due to the earlier Spring Festival holiday this year and the advancement of the peak of the Spring Festival passenger flow.
What cities have become popular destinations?
Ctrip platform data show that Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Hangzhou, Chongqing, Nanjing, Xi'an, Wuhan is the New Year's Day travel the most popular city Top 10. and the "healing tour" has become the "Yang Kang" favorite! --Reflected in the destination, the climate is temperate, sunny south and island cities than in previous years, the heat is better. Sanya, Zhuhai, Xishuangbanna, Dali, Xiamen, Haikou, Tengchong, Beihai and other cities near the Tropic of Cancer and the south of the city heat soared, these destinations Ctrip air ticket bookings have increased by more than 10%, which arrives in Xishuangbanna air ticket bookings increased by 71% year-on-year growth, the first increase. And on New Year's Eve, Shanghai, Beijing, Chengdu, Chongqing, Guangzhou, Hangzhou, Nanjing, Changsha, Shenzhen and Xi'an were the TOP 10 cities with the highest travel fever, and the orders for night tours were also at the top.
Tongcheng Travel revealed that for long-haul tours, Kunming was the destination with the highest number of orders for flights from Shanghai and Hangzhou. Guangzhou and Shenzhen, on the other hand, had more tourists flying in the direction of Chengdu and Chongqing. In the list of popular routes for train tickets, there was a significant increase in train traffic from Guangzhou and Shenzhen, and the Yangtze River Delta region to western and central provinces, reflecting the direction of traffic returning home before the Spring Festival.
Mabee's nest big data show that 2023 New Year's Day holiday, "long-distance travel" heat rose 48% from the previous year, of which 4-8 days of "medium and long-distance travel" heat rose 172% from the previous year, and 41% of tourists chose to travel by car. Beijing, Shanghai, Chengdu, Guangzhou and Shenzhen ranked among the top five source cities with the highest travel enthusiasm. Fewer people beautiful niche destinations have become a lot of young people's New Year's travel "first station", Hainan Wanning, Yunnan Tengchong, Jilin Yanji, Heilongjiang Mohe, Yunnan Shangri-La, Heilongjiang Xuexiang, Hainan Lingshui, Shunde, Guangdong, Yunnan Manshi, Sichuan Xichang on the New Year's Day holiday popular niche destinations in the top ten.
Donkey Mom Travel Network and Qicong Tourism Group released the "2023 New Year's Day Travel Summary Report", which pointed out that during the New Year's Day holiday, the orders for Shanghai Disneyland in the Yangtze River Delta region, Universal Studios Beijing in the Beijing-Tianjin-Hebei region, and Guangdong Changlong Resort in the Pearl River Delta region were hot, and the orders for the sweet theme parks were hot, with limited performances and fireworks appealing. The New Year's limited performances and fireworks are full of attraction.
Airline tickets and hotels are on the rise
Prices can also be used as evidence - according to Ctrip data, the average price of hotels in Xishuangbanna on New Year's Day was 804 yuan, with the highest price increase of 1.7 times; the price of Dali rose by 36 percent, followed by the second highest price increase of 36 percent, all of which were in the same price range. The second highest price increase, 36%, the average price of 601 yuan; recent fire Sanya has also become one of the most in short supply of accommodation in the city, the price rose nearly 30%, the highest average price of hotels, reaching 1553 yuan.
Tongcheng travel data show that during this year's New Year's Day holiday, hotel orders rose 32% over the same period in 2020, with hotel bookings in Luoyang, Xishuangbanna, and Harbin up more than 10 times year-on-year, and hotel bookings in Xi'an and Ningbo up 862% and 451% year-on-year, respectively. In addition, the popular winter long-haul destinations of Sanya, Kunming and Harbin all made it into the top 10 list of popular destinations.
While New Year's Day trips have boosted hotel prices, transportation costs have also grown at a rapid pace.
According to Ctrip platform data, the average price of a one-way domestic flight ticket during the New Year's Day period reached 901 yuan, an increase of about 35 percent year-on-year. Popular city transportation costs are even higher, during the New Year's Day Sanya in and out of Hong Kong one-way tax-inclusive airfare average price of 1,364 yuan, the price is second only to Tibet, Xinjiang and other long-distance destinations, up nearly 50% year-on-year; Harbin, Yanji, Baishan, Zhangjiakou, Altay, Kanas, and other ice and snow destinations airfare was also a "volume and price" trend.
Tongcheng travel data show that on New Year's Day this year, the number of orders for domestic air tickets rose by 2% compared with the New Year's Day holiday in 2020 before the epidemic, and the average price of air tickets rose to 905 yuan from 676 yuan in the same period in 2020.
Xie Xiaoqing, a senior researcher at Ctrip Research Institute, said that overall, the recovery of domestic flight supply did not catch up with the growth of user trips, which is one of the reasons for the large increase in airfares during the small holiday. With the later flight capacity enhancement, as well as a certain decline in fuel costs after January 5, the cost of user trips will be eased to a certain extent. As for hotels, a variety of factors have fueled the price growth - a short period of rapid rise in demand, migratory destinations in the peak season price growth, supply chain and service system affected by the epidemic are related.
In fact, the small holiday transportation and accommodation rose outside, but the New Year's Day scenic spot ticket prices are relatively lower.
According to Ctrip platform data, the average cost of tickets in popular cities was reduced by about 10%, with some cities dropping by half. The reason for this, many cities open free tickets to welcome guests to the big move: Hangzhou announced that from January 1, the state-owned and some non-state-owned A-level scenic spots to implement the first ticket free tour, which has been continued to the end of March, Zhangjiajie in the New Year's Day and the Spring Festival to implement the free tickets, while the introduction of hotels and transportation concessions, Henan part of the scenic area free or half-price ...... for the recovery of tourism help add a fire.
Travelers like weaving vacation, 90 after 00 after carrying the flag of consumer recovery. Ctrip platform data show that the 90 after 00 after the travel accounted for a year-on-year increase of 36%, parent-child travel accounted for an increase of 41%, the silver-haired people travel accounted for a decrease of 53%. 90 after 00 after the consumption potential is not to be underestimated, in the high-star hotel orders, this part of the group orders the highest year-on-year growth in the average price, reaching 37%.
Cross-border travel is the hottest in three years
With the implementation of the January 8 entry exemption measures imminent, as well as the continuous restoration and adjustment of international flight capacity since last year, outbound travel on New Year's Day has also become one of the choices for travel enthusiasts.
Ctrip data show that bookings for New Year's Day cross-border flights rose 145 percent year-on-year, while the Spring Festival cross-border tours were even hotter, with bookings up more than 260 percent year-on-year.
According to data from Ctrip's FlightAI platform, the year-on-year increase in cross-border travel passenger volume on New Year's Day was around 70 percent, making it the best mini-holiday for cross-border travel recovery since the epidemic. In addition, airfares have continued to fall, with the average price of a one-way, tax-inclusive airfare for cross-border travel on New Year's Day at 2,820 yuan, down about 20 percent year-on-year.
Which overseas destinations are most popular? Ctrip platform data show that during the period from New Year's Day to the eve of the Spring Festival, Chinese Taipei, Chinese Macao, Seoul, Singapore, Hong Kong, Bangkok, Tokyo, London, Los Angeles, Sydney are the popular cross-border destinations of the TOP 10 cities.
Donkey Mom Travel CEO Zou Qingling said: "Donkey Mom's platform data show that after the resumption of Macau's electronic visa, travel to China's Macau for New Year's Eve has also been included in the itinerary of some tourists. With the gradual liberalization of outbound travel, the search volume of overseas destinations has begun to climb, and it is believed that overseas destinations will soon be added to the choice of tourists on long-distance tours."