Ali is doing very well in e-commerce, but they have a series of problems in the process of expansion, including monopolization. Ali was punished for alleged monopoly, Ali cloud was punished by the Ministry of Industry and Information Technology, the market value evaporated 3 trillion. Ma Yun appeared to have three main purposes:one is to develop new agriculture; one is to revitalize Ali; and one is for his career development.
One, Ma Yun that the new agriculture is Ali's new growth point
We are a big agricultural country, the three rural issues is the top priority, the country attaches great importance to agriculture. Ma Yun on agriculture, has its own understanding! He was reported that he was in Zhejiang to inspect the agricultural greenhouses. This shows that he wants to make an effort in agriculture, and the new industry of agriculture is also an opportunity.
Ali has a new e-commerce platform under its banner, mainly focusing on agriculture, and he wants to open up the last kilometer of agriculture and community commerce. The development of agriculture is related to the national economy and people's livelihood, and Ma's move is also to help agriculture and benefit agriculture.
Faced with so many farmers, they work hard for years and years, harvested products, may be because of transportation problems, or there is no corresponding channel, can not be in the hands of the fruit, sold to others.
Ma Yun through the creation of new channels to benefit farmers, so that a lot of good agricultural products, to other consumers. Because Ali has its own community delivery teams and corresponding e-commerce channels, he wants to use these to create a new growth point for Ali.
While Ali's e-commerce platform can increase some purchasing power through large-scale activities, this sustained ability, however, gives the impression of insufficient backbone. Because both Ali and Jingdong, to create a shopping festival, very hard, but, the consumer's urge to buy reduced.
In the face of such a situation, Ali can only look for new economic growth. And agriculture is a big trend! The three rural issues are very important, if the three rural issues are solved, Ma Yun's achievements will be even greater.
Ma Yun also mentioned the use of community e-commerce to benefit agriculture during his visit, and many young people are used to solving problems with their cell phones, and community e-commerce can meet this demand.
If you can transport agricultural products to community e-commerce, and then use community e-commerce to serve consumers, this channel is open, agricultural products can be transported directly to the consumer's table, can also be realized.
Many people like to eat fresh fruits and vegetables, and the new e-commerce can realize this thing, then, the purpose of serving the farmers has also been achieved, the people's table ingredients, but also fresh, may impact on the takeaway. Because people are willing to cook at home.
Two, looking for Ali's new economic model
Ali's e-commerce, although the impact of some e-commerce, but still maintains a leading position. However, Ali's economic growth, a bit of a lackluster feeling.
From the annual campaign can be seen, invited to the star increased, giving everyone the feeling of more joy. In reality, this is an effect that is trying to be overshadowed. It is also because growth has been sluggish that the idea of covering up depression with hilarity comes to mind. It is only when one is pale that one thinks of adding color with blush. Ali e-commerce has also been penalized by the U.S. Commerce Department, which is a blow to Ali.
In the face of these blows, there is a need to find new economic growth factors, if there is no new economic growth, then, for Ali, will be irreversible. Previously had high hopes for Jiang Fan, but, his backyard is on fire. Jiang Fan transferred to the overseas business, the domestic is Dai Shan in charge.
Some people believe that Ali's economic growth rate, not only by e-commerce, but also with the Ali cloud service, the Winter Olympics, Ali cloud gives strong support, it shows the problem.
Ali cloud is a fast growth rate, but compared to e-commerce, Ali cloud's share, or small. If consumers are no longer interested in Ali's e-commerce business, then it will be disastrous for Ali.
Ali is in desperate need of a new growth point, and agriculture is a sustainable growth point. Because China has a large number of farmers engaged in agricultural production. If we can help the farmers to solve the marketing problem, then, they gained revenue, Ali's growth point has been found.
Ali can not only distance itself from its rivals on the curve, but also sustained power. Ali's e-commerce experience is still very rich. As for how to combine traditional agriculture and e-commerce organically, it is a problem that takes a lot of brain cells.
For example, how to guarantee the safety and freshness of agricultural products, as well as how to reassure consumers to buy these agricultural products, how to be able to allow consumers to eat fresh vegetables, these are all e-commerce platforms to consider the problem.
Only by considering these things clearly can we prescribe the right medicine to help farmers increase their production and income faster and better, and also help the further development of the platform. The development of the platform is the hope of Ali and the hope of Ma Yun.
Without the corresponding channel, the platform can not benefit farmers in a timely manner. It is also difficult for farmers to increase their income. As an e-commerce platform, Ali has to do, and a lot more. And what Ma Yun is doing is just leading.
Ma Yun hopes that Ali will be better (although he has stepped down), but he is still a shareholder of Ali, but also hope that the growth rate of Ali increases, so that it can get more shares. Earlier he had said he wasn't interested in money, with Sabine next to him holding back a laugh. It seems that what Ma Yun said, XiaoSa also do not believe. No one has a problem with money, and neither does Jack Ma.
Three, Ma Yun wants to further increase the wealth
Many people know Ali and Alipay, but some people may not know, Ali is not Ma Yun's, and Alipay is. Some people say that the legal person of Alipay is Peng Lei, right, Peng Lei is Jack Ma's right hand man.
Peng Lei once said that no matter what Jack Ma's decision is, my task is to help this decision become the most correct decision. This shows how strong Peng Lei's execution is. It is also precisely for this reason that Jack Ma will Alipay assuredly handed over to Peng Lei.
The relationship between Ali and Alipay is like the relationship between you and your mom when you go to school. You go to school, you need your mom to provide support, although it is possible that you are the father or mother of many people (this logic, you straightened out?). . Ma Yun not only has Alipay, but also Ant Gold Service. There was a previous attempt to get Ant Gold Service listed, which was thwarted. However, Ma Yun still has a strong power.
While Alipay can gain a lot of revenue every year, Ma still has hidden worries. Ali's development is slow, people pay less, then, Alipay's revenue is less. This is what he does not want to see!
Ma Yun for his own sake, but also will try to promote the development of Ali. He appeared frequently in order to find a new engine of economic development for Ali, and if he could serve the farmers, then he could also get a good reputation. It's a good thing to do all at once!
Although he didn't say money on his lips, he still thought about earning more money so that, after retirement, he could live a better life. There is no shame in earning money. If it can bring benefits to others, it would be better.
Ma Yun's idea is good, I just don't know if this idea will be executed by Peng Lei as the best decision. If it can, Jack Ma's reputation will be further enhanced. Hopefully, Jack Ma's dream, will come true!
Writing in the end:
Ma Yun frequently appear, in order to find new ideas from the agriculture, coupled with the development of e-commerce platform, may be able to help the development of Ali. If realized, then, Ali will be riding in the dust, will rivals far behind.
The development of Ali has a close relationship with Jack Ma. Because Jack Ma is a shareholder of Ali, Ali is also with Jack Ma's company, closely linked. Regardless of public and private, Ma Yun will not abandon Ali. People think, Ma Yun's move can enhance Ali's market share?