The overall development trend of domestic tourism in 2023 will show a continuous rebound in tourism consumption, a continuous upgrade of the structure of tourists, and an accelerated innovation of the tourism model.

With the continued improvement of the epidemic prevention and control situation and the gradual recovery of consumer confidence, domestic residents' tourism consumption will continue to be released, and the tourism market will continue to rebound, especially the high-end tourism market. High-quality middle class and young traveler groups will become the main consumer groups.

Secondly, the structure of tourists will continue to upgrade. The proportion of highly educated, highly skilled and high-income tourist groups will further increase. The demand for personalized and customized tourism is increasing. Family-friendly tours, theme tours and other in-depth tours will become the new favorites. This will promote tourism products to high-quality, high value-added direction.

Finally, the technology-led new industry will accelerate the development. Self-service tours, short-term rental tours, online travel communities, live streaming with goods and other new business forms will accelerate. All tourism enterprises will increase digitalization and intelligent construction to improve service quality and efficiency. Precision marketing based on big data and artificial intelligence will become an important tool for tourism enterprises.

Factors for the development trend of domestic tourism:

1. Increase in national income. With the increase in per capita GDP, national income is also steadily increasing, which makes more people have the spending power to travel, promoting the development of tourism.

2, the improvement of living standards. With the improvement of material and cultural living standards, people's demand for tourism is also increasing, paying more attention to the quality of life of tourism and vacation. This promotes tourism to high-quality development.

3, the acceleration of urbanization. The tourism awareness and consumption level of urban residents is relatively high, and the acceleration of urbanization also expands the scale of the tourism market, which creates a broader space for the development of tourism.

4, the improvement of transportation conditions. The development of the transportation industry, so that the transportation links around the more convenient, which reduces the cost of tourism, convenient for people to travel. This is also an important condition for tourism to flourish.

5, the support of tourism policy. The state and government departments have introduced a series of policies to encourage the development of tourism, such as relaxing market access in the tourism sector and increasing investment in tourism infrastructure. The introduction and implementation of these policies have also created a favorable environment and atmosphere for the development of tourism.