As of July 2019, Taobao was founded 16 years ago.

Taobao is the larger online retail, business community in the Asia-Pacific region, founded in May 2003 by Alibaba Group. Taobao is China's popular online retail platform, with a registered user base of nearly 500 million and over 60 million regular visitors per day, while the number of items online has exceeded 800 million per day, with an average of 48,000 items sold per minute.

By the end of 2011, Taobao's single-day transaction volume peaked at 4.38 billion yuan, creating 2.708 million direct and full employment opportunities. With the expansion of Taobao and the increase in the number of users, Taobao has also transformed from a single C2C online bazaar into a comprehensive retail shopping mall including C2C, group buying, distribution, auctions and other e-commerce models. It has now become one of the world-wide e-commerce trading platforms.

Annual increase of more than 100 million users, Taobao 2018 is very "fierce"

Aurora big data released the "2018 e-commerce industry research report" shows that the mobile shopping industry user scale and penetration rate in the past year has grown rapidly, and Taobao occupies a leading position in the various operational indicators. Among them, the loyalty of Taobao users is more than 80%, the user evaluation is the highest, the net recommendation value is more than 20%, the penetration rate in November reached 52.5%, and the average monthly DAU is nearly 200 million, all of which are the highest in the industry.

The data show that in the past 2018, Taobao's overall user scale realized high growth. The third and fourth tier regions have a significant pulling effect on user growth, with about 70% of new consumers coming from these regions.

In addition to fast user growth, Taobao users' loyalty is also far ahead, reaching 85.7%. In terms of user activity, Taobao is also in the top tier, with 41.8% of users using Taobao most often, using it more than four times a day, and ranking first in terms of average daily length of use.

According to Alibaba's new quarterly financial report, as of the September 2018 quarter, Taobao Tmall's annual active consumers exceeded the 600 million milestone, and there have been five consecutive quarters of user growth of more than 20 million, and the platform's annual increase in the number of users is easily more than 100 million.

Baidu Encyclopedia - Taobao