The blue paper, organized and written by the People's Daily Online Research Institute and published and distributed by Social Science literature Publishing House, points out that with the popularity of smartphones and the popularity of tablet PCs, the door to the mobile Internet era has been opened. China has the world's largest mobile Internet users, the world's largest mobile terminal production capacity, mobile Internet is subtle integration into the society and life in between, changing the way of life of the country.
The blue paper said that the development of China's mobile Internet in 2011 showed eight characteristics: from quantitative change to qualitative change, the charm of the first time; smart terminal sales bring huge changes, "the entrance of the fight" is white-hot; "third-party development" flourished, the Chinese application store scale is huge, the mobile application store is huge. The scale of Chinese application stores is huge, and mobile application services are brilliant; mobile Internet groups have undergone structural changes, and high-end users continue to increase; mobile e-commerce is developing rapidly, and it is becoming the "engine" of industrial integration; microblogging mobile applications have become a highlight, and the SoLoMo (social+geographic location+mobile) model has been well received but not well appreciated; The mobile Internet industry chain has not yet been formed, interest and faith to support the parties to continue to invest; "three networks" integration is difficult to step, "three screens" began to integrate the smart phone.
The Blue Book believes that the rapid development of China's mobile Internet has not only brought about changes in the communication ecology and the pattern of the information industry, but also triggered changes in China's economy, politics, society, culture, news dissemination and many other fields, and brought about all-round impacts on China's society, whose impacts are mainly reflected in the following seven aspects: accelerating the transformation of the society and adding impetus for the development of China's development; changing marketing concepts by building a smart network, and changing marketing concepts by creating a smart network, and changing marketing concepts by building a smart network. For the economic life, building intelligent network and changing marketing concepts; for political life, everyone has a wireless microphone and can participate in politics anytime and anywhere; for personal life, changing life style and improving life quality; for news dissemination, accelerating the transformation of communication mode and changing the pattern of media industry; for cultural life, unlimited space for learning and creation, and abundant For human civilization, a more transparent, open and highly informatized society is coming.
The blue paper said that there will be four major development trends in China's mobile Internet in the future: user growth, application development and information services will enter an explosive period, and the competition around "entrance" and "turf" will become more intense; news services, social activities and political participation will have great development; and mobile commerce will have a great influence on the development of the Internet. participation will have a great development, mobile business, mobile entertainment, mobile education and other broader world; content, services, business models, access methods are more diverse and pluralistic, the integration of different service models, platforms, compatibility will be the trend; the rapid development of the mobile Internet will promote the arrival of the cloud computing era, the data "instant storage and retrieval" is not far away.
Blue
The Blue Book also pointed out that mobile Internet brings new changes and development opportunities for all sectors of Chinese society, and at the same time, it is also bound to bring new problems and challenges, which are mainly manifested in the following three aspects: the development of mobile Internet creates a rare opportunity for China to transcend and take advantage of the latecomer's advantage, but the lack of core technology and the serious lack of innovation are the biggest obstacles to the development of the mobile Internet brings opportunities for transformation and breakthroughs for various industries, but the lack of core technology and the serious lack of innovation are the biggest obstacles to the development of the mobile Internet. Mobile Internet to all walks of life to bring transformation, breakthrough opportunities, but can not grasp the opportunity may be in trouble; mobile social networks strong organizational mobilization ability, convenient people's lives, convenient communication, but the lack of regulation also to the community and individuals bring harm.