1, the audience-led marketing goal-setting:
Merchants' marketing goals have become audience-led. The setting of marketing goals has changed from traditional merchant data analysis to audience segmentation, and product planning, and even production planning, needs to be based on massive personal behavioral data to tap into potential demand.
2. Establishing a connection with differentiated "niches":
Each audience is no longer a fuzzy entity to be abstracted and represented, but is transformed into a complex, multi-faceted, and personalized entity. By identifying potential, vertical, and personalized audiences from big data, marketing changes from promoting to the fuzzy masses to connecting with differentiated "niches", and discovering potential markets and new business opportunities in the "niches".
3. Discover the demands behind the audience:
The audience is no longer a passive receiver of information, but a contributor of content and data. There are rich demands and potential marketing business opportunities in the massive data, which is more real and efficient than traditional questionnaires and consumption records.
4, audience media "remarketing":
The audience itself is beginning to have media qualities, "word of mouth" viral mode of communication in some scenarios will be more effective than from the merchants wishful thinking of broadcasting communication. From the data to find the connection between people, targeted to find the entrance to the mesh communication model, you can get twice the result with half the effort.
5, from the audience data to develop an integrated marketing program:
Omni-directional marketing cross-screen channels and a variety of vertical scenarios, the need for marketing from a single point of the plan, into a synergistic cross-screen, cross-channel, multi-scenario "integration of the joint operation", to achieve the 1 +1 & gt; 2 marketing objectives! The new program will require time- and scenario-specific data to connect audiences, channels, and merchants.
6, from the whole to the audience:
Omni-directional marketing connects merchants and specific audiences in a particular scene. Therefore, marketing also needs to be broken down from the overall data to the individual path of the full range of effects, making the marketing from the "black box" marketing into a breakdown to the individual, each link of the "white box" marketing. And back to the data-driven marketing optimization, the formation of a closed loop of global marketing.