1, mass network media

This type of media is basically in the form of portal real estate plate and professional websites, the subject of the Sina real estate, 58 Tongcheng real estate plate, Tencent in the real estate sector of the site, the real estate channel of NetEase, Sohu Focus and so on belong to the large portals of the real estate channel, this type of media is with the development of real estate in recent years, these large portals extended out of the media specializing in real estate, such media rely on portal traffic and work, basically with the portal is a subordinate relationship, or to the real estate division. Development, these large portals extend out of the media specializing in real estate, such media relying on the flow of the portal for, basically, with the portal is a superior and subordinate relationship, or in the form of real estate division exists. The owner of the said Anju guest, Soufun this kind of website is a professional real estate website, this kind of website in different areas will have some regional circle website, in line with the characteristics of regional consumers, the natural development of a number of professional websites, generally more professional, a single real estate recommendations and so on, frankly speaking, only the buyers will go to see, there is no need for the general consumer will not go to pay attention to;

This type of media is specifically used to attract or target certain groups of customers to put the name too, such as Baidu bidding for Baidu keyword searches, Youku and other video sites for customers to intercept the type of placement. In addition in recent years with the development of big data, there are some use of big data for online advertising sub media, called sub media can also be said to be a form of placement it, they through the network of big data will be classified customers, you can put different ads according to the different customers, like Google's advertising system, the use of a number of small sites implantation of advertising code to achieve its theoretically higher degree of accuracy, you can directly specify age, occupation, consumption characteristics, etc. for targeted placement.

3, self media

This is a more unique form of online media, such as the use of personal microblogging, microblogging, blogging and other media, this type of media is also generally very targeted, targeted at a specific group of people to disseminate, this type of more decentralized, we will not go into detail. This type of media is worth paying attention to, but placement should be careful.