Convenience store stores in China grow in number Meiyijia catching up strongly

According to CCFA, the number of convenience store stores in China exceeded 130,000 to 132,000 by the end of 2019, with a growth rate of 8.2%. The number of stores in China's top 10 convenience stores accounted for 63% of the country's, total number of stores, and the two petroleum systems at the top of the list accounted for 36%.

The number of convenience store stores in EJI 2019 is 27,600, accounting for 20.91% of the total number of convenience store stores in the country; the number of convenience store stores in Kunlun Haoke is 20,000, accounting for 15.15% of the total.

It is worth noting that Meiyijia had 15,559 convenience stores in 2018, and expanded the rate of store openings in 2019, with the number of convenience stores increasing by 23.7% to 19,236. In contrast, Suning Xiaodian's convenience store store count fell 23.7% to 3,440 in 2019 from 4,508 in 2018.

Convenience store industry should optimize its management and operation in three aspects

--Accelerate brand chaining

Japan's top three convenience store brands account for 89% of the market share in their country. Franchise ratio of more than 95%, while the domestic ranking of the top ten convenience stores market share of only 63%, less than 50% of the franchise. Therefore, through the franchise to achieve domestic convenience store brand chain space is very large.

Through the brand chain, on the one hand, to improve the scale of the industry's advantage, more importantly, to enhance the popularity and recognition of some of the traditional husband and wife stores and grocery stores, while the brand can be directly exported to the supply chain, logistics and distribution, as well as management skills and other core competencies, to help a single store to reduce costs and improve efficiency.

2) Promote the whole digital

Currently, code payment has been popularized in all convenience stores, and face-painting and payment have been applied in some stores, but this is only the primary stage of digitization, and digitization + intelligence should be a promising vision for the future. Including the provision of online smart shopping cart, quickly guide consumers to find and capture the purchase target, while through the smart shopping cart to realize the automatic dynamic replenishment of the store, but also should popularize the self-service cash registers, to facilitate consumers to buy their own knot, but also with the help of VR, AR, and holographic technology to enrich the three-dimensional type (wall) and flat type (desktop) consumption scenarios, and so on.

3)Refinement of category supply

The limitation of space scene determines that the SKU of the convenience store can not pursue the big and complete, but must be less and refined. In the case of accurately mastering the user's basic category needs through big data analysis, the convenience store needs to strengthen personalized self-customization, with differentiated products to form a sticky to the user, to improve the rate of their own brand on the counter and occupancy;

On the other hand, the food can be collocated with a whole into zero, such as small packaged hot meals, snacks, fruits, alcoholic beverages, a fast-food box lunch rice can be equipped with the amount of less category More dishes and so on, so that consumers in the diversity of taste at the same time can also reduce the cost of consumption, thus enhancing consumer stickiness.

--For more data sources and analysis, please refer to China Convenience Store Industry Market Outlook and Investment Strategy Planning Analysis Report by Prospect Industry Research Institute.