The term "big data" has actually been in vogue for several years, and after several years of development, the technology is approaching maturity. We are all familiar with the e-commerce industry is the most frequent use of big data industry, it is also big data technology to help the domestic Tmall and Jingdong two platforms to repeatedly break the transaction record, the achievement of one after another sales myth.
But outside of the big data landscape, our PR circle is calm, and rarely found in the crisis PR company to use big data. The first thing you need to do is to get your hands on some of the most popular products and services in the world, and you'll be able to do that. People who think this way are obviously confused, the essence of PR is to deal with people, and big data itself is the statistics of human behavior, can not be used?
Big Data and Crisis PR
Lucknow PR would like to tell you that Big Data is not only useful for PR, but also very useful. Today, we're going to exemplify the three main roles of big data in crisis PR handling strategies to help you see the connection between big data and PR.
Big data can do accurate information grabbing
Before Luck PR said many times that corporate crisis PR handling needs to establish a corresponding public opinion monitoring mechanism to prevent the outbreak of PR crisis. What is the specific work of public opinion monitoring? In fact, it is the whole big data environment for monitoring, always alert to those negative information that is unfavorable to the enterprise.
The main means of monitoring public opinion on the Internet before is to monitor Internet search engines or large portals, which requires two to three full-time staff members to keep an eye on them throughout the day, which is very time-consuming and labor-intensive, and which is simply not possible for a small-scale enterprise to achieve. With the technology of big data, there is no need to be so troublesome, a person who will understand the technology of big data can be dealt with, and there are data tools to keep an eye on, freeing up manpower.
In addition, the information captured by big data is also more accurate, for example, when we originally decided a crisis PR handling strategy, we must have intelligence, the main method is research, but even if the time is sufficient, and there is enough investment, the sample research is also very localized, does not reflect the overall situation. At the same time, because it's not online, there is distortion, which can lead to major biases in our decisions.
Big data technology for accurate access to information
Big data tools are perfect for solving these problems. First of all, it is online, so the data will be more comprehensive and complete. Secondly, through the tools of big data, we can clearly track the arrival of different communication channels and the attention of target users to the information, which can provide a more accurate basis for our crisis PR handling decisions.
Big data is good for corporate self-improvement
What does it mean for a company to improve itself? It is the process by which a company improves itself after discovering a problem. In the past, the self-improvement of the enterprise is inevitably accompanied by the occurrence of a crisis, because the crisis does not occur, it is difficult for enterprises to find their own problems, and often need to be PR crisis after the outbreak of the problem can be exposed, and then go to make improvements.
In this way, no matter how big or small the crisis is, the enterprise is bound to suffer losses, and many publicists call this "the lesson of blood and tears". But with big data, the situation is completely different. Through the big data to the user data tracking, enough to be able to find problems in a timely manner, it is possible to make corresponding measures before the outbreak of the crisis, the existence of the problem to improve, in the long run, the enterprise will be able to form a benign self-improvement system.
Of course, for PR crisis management, big data also has a lot of advantages, but limited to space, Luck public relations here, I hope to help you
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