AAROOM is a new method for Sun Life to deconstruct the new hotel chain with the Internet, that is, by providing single hotels with a unified brand identity, membership system and part of the hotel facilities and so on, so as to provide the traveler with a chain of hotels like lodging experience. By enjoying the six major supports provided by the Group, i.e. free central reservation platform, nationwide network of 10 million members, professional management consulting, service quality monitoring, 24-hour customer service support, and industry-leading cloud hotel management system, single hotels are able to realize branded operation, thus improving the customer source structure, operational efficiency and profitability. Through more than a year of development, AAROOM in the operation of the continuous adjustment of the business strategy, from the initial imitation of India's Internet hotel brand OYO, to now gradually turn to a single hotel chain brand and the group's various brands of online marketing platform, and gradually found a direction of development - to do the Internet hotel chain. AAROOM has a strong group brand support, and the Shangmei life in the fourth-tier cities in China. Economic hotel chain scale first, the overall hotel scale of the country's fourth, the global hotel management group ranked 33rd; at the same time in the "entity + Internet" field, still beauty life also has the leading competitiveness of the industry. This provides a strong support for the development of AAROOM brand. For the majority of consumers, AAROOM is to use less money to enjoy a higher quality of service. 3.2 AAROOM marketing status 3.2.1 AAROOM strategic goal AAROOM brand development goal is to take the ultimate standardization and operational efficiency as the basis, play the network effect, especially through the absorption of the existing single hotel hotel to establish a hotel alliance to rapidly increase user loyalty and repurchase rate, using OEM to enhance the user loyalty and repurchase rate. By absorbing existing single hotels and forming hotel alliances, we can rapidly increase user loyalty and repurchase rate, reduce customer acquisition and management costs by using O2O and centralized big data platform, release the vitality of single hotels, and enhance the moderate personalized experience to balance the needs of users without causing financial pressure. So as to achieve the goal of ten thousand stores in five years. This five-year goal of ten thousand stores is not a dream but built on the basis of the existing hotel base, and statistics on the number of China's single hotels up to 400,000, from 400,000 inside the selection of 1 this expansion speed is not fast. 3.2.2 AAROOM current marketing strategy and implementation (1) AAROOM current marketing strategy is based on the shortcomings of the single hotels to develop. The current marketing strategy is based on the shortcomings of the current single-unit hotels.