Skyworth is a very familiar TV brand, which occupies a large share of the TV market. But who would have thought that such a brand with a reputation for credibility would be reported to be collecting user privacy. What's going on here? Let's find out more about it below!

A while ago, some users posted that they felt that their Skyworth TV at home was a bit slow before. They looked at what services were available in the background and found something called ? Check Data Service? Every 10 minutes, the product scans the entire home for devices connected to the Internet and detects wifi names and mac addresses around them.

On April 27, Skyworth TV issued a statement on its official microblog, saying that Check Data has business cooperation with Skyworth's Cool Open Network Technology Co. and that the cooperation is limited to the collection of necessary data for the purpose of domestic ratings sampling. In view of the serious violation of Skyworth's core value of customer first, Skyworth Kukai Technology has sent a letter to cancel the cooperative relationship with Beijing Gouzheng Data Technology Co., Ltd. and ordered it to delete the illegally obtained data related to Skyworth users.

With the development of the TV industry, smart TVs, network TVs, and so on continue to emerge. With the blossoming of OTTT (Over ?Top) advertising opportunities, OTT can analyze user concerns through big data, precisely targeted push advertising, and real-time monitoring of the effect.

How to protect user privacy has become an urgent problem

I believe that, in addition to external regulation, the relevant platforms should also be strictly regulated. For example, drawing on the experience of live broadcasting platforms, equipped with content safety supervisors to stop the spread of undesirable information in a timely manner; from a technical point of view, in the future, detection and identification technologies can be developed to counteract the abuse of in-depth synthesis; enhancement of technologies to protect personal privacy and personal data security, including anonymity, secure multi-party computing and blockchain and other privacy protections; in addition, when the user uses the software, the platform should be in the Informed Consent Form clearly inform users of the scope of use of authorized information, and conspicuously inform users of the possible damage to their rights and interests.

Well, that's all we have to share in this issue.