Hainan spa resources are unique
Pure air, magical rainforests, high-quality hot springs, rich Li-Miao flavor ...... is located in the southern tip of the motherland of Hainan, adhering to the advantages of the unique resources, with a confident posture, attracting guests from all directions.
"Hainan's hot springs soak the most comfortable, in the open-air bubble pool can also look at the overhead blue sky and the surrounding green, very cozy." In Baoting Li and Miao Autonomous County, a hotel in the Qixianling open-air hot springs soaking pool, Zhang Mingqin from Jilin, sitting on the stones beside the soaking pool, relaxing limbs, enjoying the winter hot springs.
"Hot springs tourism", as the name suggests, is to hot springs as a carrier, to bathing, soaking and health therapy as the main way to experience hot springs, hot springs culture as the theme, to achieve the purpose of leisure, recuperation and vacation tourism activities. According to preliminary statistics, there are more than 120 geothermal resources in Hainan, has been developed and operated by more than 80. At present, Hainan hot springs are mainly distributed in Haikou, Qionghai, Qiongzhong, Wanning, Ledong, Danzhou, Sanya, Baoting and other cities and counties, of which, Mission Hills Hot Springs, Guantang Hot Springs, Xinglong Hot Springs, Nantian Hot Springs and other high-profile.
At the launching ceremony of "Hainan Hot Springs Health Activity Month" held earlier, Wu Qingbo, secretary-general of the provincial Hot Springs Tourism Association, revealed that Sanya Hot Springs receives 180,000 domestic and foreign tourists every year, while Russian tourists enter the Sanya Hot Springs market about 100,000 people every year, and the hot springs tourism has injected vitality into the development of vacation tourism. energized.
The connotation of hot springs tourism still needs to be tapped
"Our hot springs tourism is still in the stage of simple resource utilization, and has not really formed a systematic industrial development." Qiu Xiaofeng, general manager of Xinglong Hot Spring Hotel, confessed.
Xinglong Hot Spring is the earliest hot spring developed and utilized in Hainan. Since its formal development and utilization in 1994, Xinglong Hot Spring has developed into a famous tourist resort in Hainan. Xinglong hot spring water seasons to maintain a temperature of about 60 ℃, which soluble silica and fluorine content is high, can be called "fluorine silicon water", the water also contains a variety of trace elements and radon very beneficial to the human body, skin diseases, arthritis and neurasthenia, such as auxiliary treatment, health value is very high. However, the reporter found that most of the local hot springs resort hot springs just as a pool, almost no health spa, health therapy and other ancillary products such as consumer spending points.
In the view of Zeng Lin, assistant general manager of Hainan Kantai Tourism Company, most tourists entering Hainan is still to "play the sea" as the main, hot spring tourism is mostly as a rich route or a supplement to the product, such as in and out of Sanya's tourism products in addition to planning in Sanya's food and accommodation in addition to the line, will also be arranged for one night of Baoting Qixianling Hot spring accommodation experience. For now, the province's hot spring tourism has not become a star product.
The urgent need to create hot springs recreational vacation products
Japan is one of the world's leading "hot springs kingdom", "bubble soup" in the local can be described as the door art, enjoy the hot springs has become a favorite way of relaxation of the Japanese, evolved into a "three steps a little soup", "the hot springs", "the hot springs", "the hot springs", "the hot springs", "the hot springs", "the hot springs". The custom of "three steps a small soup, five steps a big soup".
Hainan spa tourism how to go? Industry insiders generally believe that we should re-recognize the excavation of Hainan's hot springs resources, and its health island, Hainan Island, the advantages of health island closely integrated.
"We also need to re-recognize the Hainan hot springs, it is a scarce health resources and cultural resources, should be made from the 'hot water' into a 'tonic soup'." Wang Jiansheng, president of the provincial tourism development research association, said that most of the traditional hot springs tourism will be hot springs as a supporting product of tourism, "pool" hot springs also greatly weakened the value of the hot springs.
In this regard, Qiu Xiaofeng also share the same feeling, "Xinglong hot springs health function is unavailable, to revitalize the Xinglong hot springs, we must take the 'ecological + recreation + hot springs' road." Zeng Lin also believes that Hainan hot springs tourism should increase more Hainan elements, such as rainforest ecology, ethnic characteristics, etc., to create a thematic for the hot springs touches.
Spa resources throughout the island, but each has its own characteristics, different functions: health care radon springs for Danzhou Blue Ocean Hot Springs called the signboard, Sanya Nantian Hot Springs fluorine silicon type medical thermal mineral water development and utilization, Haikou Hot Springs and volcanoes, coasts reflecting ...... "Hainan hot springs in the formation of a synergy to create a hot springs Tourism brand at the same time, but also with the integration of local resources complementary superposition, in order to become a school of its own hot spring culture, combined with traditional Chinese medicine and recreation, to create a Hainan characteristics of health resort products." Wang Jiansheng suggested.
"This requires us to targeted segmentation of the market, according to not use the crowd to prescribe health tourism 'prescription', through the refinement of the planning, packaging, hot springs resources to create a health tourism products, the formation of health tourism industry system, the development of health economy. " Chen Yao, vice chairman of the provincial social science federation, suggested that on the basis of adequate market research and big data analysis, medical treatment and rehabilitation convalescence should be organically combined with daylight, hot springs, geothermal, seaside, forest and other tourism resources to form a series of innovative tourism products such as health sightseeing tourism, health and leisure tourism, health and wellness tourism, health experience tourism, health vacation tourism, health pension tourism and so on.
Going so far away is not worth it, Guangdong Province, go to Qingyuan Shaoguan can still be.