The products under its banner include personal consumer credit and enterprise loan products, such as spare cash and help loan. Different products will be granted different credit limits after the application is opened, personal consumer credit will be granted a consumption limit ranging from 500-100,000 yuan, and enterprise loan will be granted a maximum limit of 200,000 yuan, supporting repayment in installments.
Till now, the cumulative lending amount of microblogging lending has exceeded 30 billion yuan, with more than 10 million registered users, more than 40 million cumulative service users, and more than 40 cooperative organizations. At present, the main cooperating funders of microblogging lend money include: Everbright Bank, Xinnet Bank, Zhongbang Bank, Huatong Bank, Bank of Nanjing, Baoyin Consumer Finance, Yunnan Trust, Zhongrong Trust, etc.
Development history
In August 2015, Microgathering Future Technology Co., Ltd. was established, dedicated to helping Internet platforms to build a financial service system, providing financial services implanted in the scene for platform users, while helping financial institutions to achieve high-quality customer acquisition.
In March 2017, the "microblogging loan" service was launched.
July 2017, Microgathering Future Technology Co. Ltd. received a strategic investment holding from Sina.
December 2019, microblogging lending money launched "Li Fugui" duck image mascot.
April 3, 2020, Sina Finance's microblogging lending money operating body Weiju Future Technology Co. listed its first ABS product on the Shenzhen Stock Exchange.
Application scenarios
Weibo lending money to support the use of multi-consumption scenarios, including online shopping, entertainment, travel, rent, training, etc. 2020 in the face of the epidemic impact on the small and medium-sized micro-enterprise situation, the timely launch of business loan products to help loan, to help small and medium-sized micro-enterprise owners of emergency turnover. The main application scenario is the microblogging scene, providing personal consumer credit services and enterprise loan services for microblogging users.
Credit limits
Credit limits are divided into personal consumer credit limits and enterprise loan credit limits.
Personal consumer credit line, microblogging lending microblogging user microblogging activity, daily behavior, social relations and credit risk, repayment ability and other comprehensive considerations, through big data computing, combined with the wind control model, granting the user 500-100,000 ranging from the amount of consumption.
Enterprise credit limit, microblogging lending help loan for the first time in the microblogging platform of small and micro-enterprise owners in the microblogging platform of the enterprise account and personal account data into the key assessment dimensions, the relevant account of the size of the fans, the quality of the content of the blog post and the willingness of the fans to interact with the account of the comprehensive social performance of the analysis, and for the relevant brand in the microblogging fan favorites, the number of consumer feedback, the proportion of positive evaluation, etc. The performance of the brand in Weibo is comprehensively evaluated as a basis for risk control. On this basis, microblogging lending will synthesize the enterprise qualifications and store operation, and finally calculate the credit rating of these small and micro enterprises through the model, and grant the users who are owners of small and medium-sized micro-enterprises the use of the credit limit ranging from 0-200,000, and the first batch of internal test users can enjoy the preferential measures of 0% interest rate for 6 periods.
Of course, the microblogging credit limit is granted based on the user's consumption, repayment and other behaviors accumulated on the platform, and the user's various behaviors on the platform are dynamic and changing, and the corresponding limit is also dynamic, when the user's behaviors are good for a certain period of time and in line with the policy of withdrawing the limit, the corresponding limit may be increased.
Repayment Methods
From the Weibo lending platform, there are currently three main repayment methods for Weibo lending.
The first is automatic repayment; this requires the borrower to turn on the automatic repayment function so that the system will perform the deduction operation on the day of repayment.
The second way is manual repayment; just click on the microblogging borrowing platform to initiate repayment and then confirm the repayment amount to complete the repayment.
The third way is Alipay repayment. Open Alipay, enter the payment account, the company name, and in the transfer process, make a note of the name, registered cell phone number, the number of installments, verify the company name enter "Beijing" for verification, the transfer is expected to change the repayment page in 48 hours after the success.