A medium-sized and large-scale joint venture SUV with a car length of nearly 4.9 meters and a wheelbase of more than 2.9 meters entered the market at an unexpectedly low price and merged into the "Red Sea" of new energy competition. This is not just a trend of "the same price of oil and electricity".
In fact, the reason why the joint venture mainstream SUV can be put down in this way is, of course, the rapid rise of China's independent brand strength, which has reached the point where the joint venture brand is "stunned". Take Chang 'an Deep Blue S7, which was unveiled at Shanghai Auto Show, as an example. Judging from the positioning of its pure electric medium-sized SUV, it has completely entered the main sales position of 200,000 yuan fuel SUV, and this key battle "above the cliff" officially began.
Of course, this is also the clarion call for Deep Blue S7 to rebuild the market structure of 200,000 yuan new energy SUV for China brand, and it is also a journey to win the victory for China brand. Mainstream joint venture products like Buick E5 may not be able to redefine their own value standards even if they put down their posture.
Of course, a mature market will eventually enter scale competition and cost competition. So at the beginning of the year, Tesla began a "price war" by cutting prices. After the "butterfly effect" fermentation, it has spread to the capillaries of the automobile industry, and 2023 is also destined to become the "most voluminous year" in the history of the automobile industry. In this context, the shopping of enterprise strength has become the main tone of this year.
Digital technology, reconstructing deep blue
"Full of 3,000 guests drunk, fourteen States have a sword frost." Then, after the Deep Blue SL03, one of the "Four Little Dragons of Electric Vehicles", what strength does the Deep Blue S7 under the Changan brand, which was unveiled at the Shanghai Auto Show, have to scare the joint venture brand competitors?
In a word, in the grand release of Shanghai Auto Show, as one of the two main models of Deep Blue brand, Deep Blue S7, which is positioned as "Super Sensory Driving Fun Electric SUV", has brought users "Four Super Sensory Use Scenes" of "Super Sensory Suspension Cabin, Mobile Private Cinema, Comfortable Exclusive Seat and Second Forest".
The core is Deep Blue S7 based on the industry-leading EPA 1 all-electric digital platform. Changan group has become more and more confident in recent years, which is based on the secret of continuous investment in technology research and development. The EPA platform began to be brewed as early as 20 17, "grinding a sword in five years to achieve 1 all four heights." The all-electric digital platform with high efficiency, high performance, high intelligence and high security has finally made two products: Deep Blue S7 and Deep Blue SL03.
There are three versions of EPA platform, and EPA0 will be realized in the second half of 2020. At present, Deep Blue S7 is based on EPA 1, corresponding to compact to B-class and derivative models. It is on the same platform as Deep Blue SL03, and it has won the wrong Y-type. The EPA2 platform later cooperated with Huawei, which is today's CHN platform of Aouita.
As a rare pure electric+rear-drive product in the market, the dark blue S7 equipped with a new generation of "Power Super Centralized Drive" is more intimate in the application of "Four Super Sensory Usage Scenes" with the technical blessing of Zhuge Intelligent and Intelligent Cockpit. For example, the double zero gravity massage seat in the front row, the extrasensory intelligent screen of the co-pilot, and the good quietness brought by the double-layer sound insulation glass in the front row finally realize the "extrasensory floating cabin" experience of weightlessness in space.
"Mobile private cinema", of course, refers to 15.6 inch central control sunflower screen. Because it supports the maximum rotation of 15 or so and is equipped with DEEPAL 14 speakers, it is possible to arrange entertainment activities such as mobile movie viewing, casual karaoke and happy games at will. Moreover, Deep Blue S7 cancelled the LCD instrument panel and replaced it with AR-HUD augmented reality head-up display, whose size and function are unknown. This configuration is not equipped in many new energy vehicles.
At the same time, because the cockpit tends to be as intelligent as Tesla, the co-pilot extrasensory smart screen can link the digital cockpit to create a "comfortable exclusive seat" with an immersive audio-visual experience. Secondly, the huge panoramic canopy of1.9m2 and the complete market ecology after camping equipment can bring a new camping experience like one room and one living room to the whole family, and the "second home in the forest" can be described as worthy of the name.
Deep Blue S7 also has the ambition of popularizing "global travel", providing users with three power experiences: pure electricity, extended range and hydrogen fuel. Among them, the pure electric version provides the choice of 520/620km(CLTC) dual mileage, with the acceleration as low as 6.7s and the CLTC power consumption as low as 14.2kWh/ 100km.
In addition, the popularity of the extended-range version of Deep Blue SL03 also shows us its charm. Similarly, under the CLTC standard of deep blue S7 extended range version, the fuel consumption is as low as 4.95L/ 100km, the pure battery life is 200km, and the comprehensive battery life can reach 1 120km, which truly realizes "pure electricity in urban areas and long-distance electricity mixing".
In fact, Deep Blue S7 has many technical details, including the industry-leading semi-solid battery, iBC digital battery housekeeper and so on. , it cannot be disassembled here. "The nine-story platform begins with the foundation soil, and the journey of a thousand miles begins with the first step." Deep technical accumulation makes Deep Blue S7 bring its own aura as soon as it debuts.
For example, the three technologies released by Deep Blue Auto at this auto show, namely, the Force super collector drive (800V high voltage), hydrogen fuel cell system and high specific energy semi-solid battery, once again ushered in a new breakthrough. Among them, the army super-collector drive equipped with 800V high voltage, oil cooling and SiC silicon carbide, and the intelligent extended range of the army based on the next generation ultra-efficient extended range exclusive engine have completed the design freeze, and the industrialization has been promoted in an orderly manner.
The semi-solid battery has started road test, and the dark blue SL03 model equipped with semi-solid battery was displayed at the auto show. All-solid-state batteries have also begun to test their materials and power levels. In addition, the next generation of autonomous hydrogen fuel power system is being developed, which doubles the power density and reduces the cost by half.
This is also a dark blue car that debuted at the auto show, with a strong technical background. Of course, it is precisely because the competitive area is the last position of the joint venture brand that the deep blue brand has no retreat and can be described as the last stop.
Shoulder the mission of the times
In fact, deep blue technology has been constantly challenging the peak. The so-called "bearing determines the height, pattern determines the future, and speed determines success or failure", which is the core logic of Deep Blue Automobile's decisive battle for the future.
Moreover, someone asked a question, what kind of brand will the deep blue brand be now and in the future? The answer given by Deng, CEO of Deep Blue Auto, is "the world's first-line electric vehicle brand", and the brand ambition of Deep Blue Auto is self-evident.
It is also a reality that Deep Blue Auto uses digital technology to reconstruct the blueprint for the future of travel. As Deng, CEO of Deep Blue Automobile, said: "In the era of electric vehicles, China's technology, products, industry and market all gave birth to the window of opportunity to build a world-class electric vehicle brand, and Deep Blue Automobile was born with the mission of the times."
Of course, Changan Automobile, the parent company of Deep Blue Automobile, which plans to invest 80 billion yuan in new energy research and development by 2025, fully understands the power of science and technology. Changan Automobile has always been aiming at self-control of key core technologies, and now it has mastered more than 400 core technologies and more than 1000 patents of Sanpower. By 2025, 500 core technologies and 3000 core patents will be added.
Under the deep accumulation, there are not only the super collector drive of the Force (800V high voltage), hydrogen fuel cell system, high specific energy semi-solid battery and other technologies. In order to cope with the intelligent future, Changan Automobile also empowers the deep blue brand "Zhuge Intelligent", which will also bring users three core experiences of "Zhuge Interaction, Zhuge Intelligent Driving and Zhuge Ecology".
In terms of interaction, Zhuge Intelligent adopts the cooperation of visual recognition engine and voice recognition engine, which can accurately judge the real motivation of users and minimize the possibility of false triggering.
In dialect recognition, Zhuge Intelligent has trained more than 6.5438+million sounds in each language, which can achieve 95% accuracy. Moreover, users can realize the intelligent situation recommendation of "five senses interaction", which not only has hearing, but also can realize the simultaneous interaction of five senses such as vision, touch, smell and temperature.
Behind Zhuge's intelligence, it relies on the leading data platform and computing platform in Changan automobile industry. It is reported that the current access capacity of Changan Automobile Cloud Platform can reach100000 vehicles. The storage and processing capacity of big data in the cloud exceeds 55PB, the computing capacity of GPU is * * * 45ppflops, and the average daily processing data can reach 654.38+000 billion.
At the same time, in the field of Zhuge Zhi's driving, based on the underlying principles of safety, efficiency, comfort, continuity and evolution, Changan Automobile has built 936 core skills of Zhuge Zhi's driving in three scenes: driving, parking and safety, and launched four services, namely worry-free navigation, easy cruising, safe parking and safe escort, to empower users with a relaxed and pleasant driving experience and realize full-time driving and time-sharing driving.
As mentioned above, from the early adopter stage to the popularization stage, Deep Blue Automobile shoulders the historical mission of popularizing the era of intelligent electrification. In the era of popularization, besides technology, speed is also needed.
Speaking of "deep blue speed", I have to say that it really makes people shine. Deep Blue SL03 has been on the market for only 65,438+0 months, and 450 order centers have been opened. Up to now, the number of order centers has increased to 570, covering 265,438+08 cities nationwide, accounting for 93% of the overall market capacity of passenger cars, and the coverage rate of core and sub-core business districts has reached 89%. More than 600 deep blue spaces and more than 600 maintenance centers will be built in the future.
From the perspective of brand growth rate, on the day of listing, the average daily attention of the major media of Deep Blue SL03 Airborne ranked first; S7 debuted on the same day, once again occupying the forefront.
Deep Blue SL03, the first strategic model of Deep Blue Automobile, was launched on July 25th, 2022. 33 minutes after the price was announced, the order exceeded 10,000, which broke the record of the fastest "over 10,000" order in the industry and exploded immediately after the launch. Deep blue SL03 products were delivered in national mass production within 36 days after listing, breaking the fastest delivery record in the new energy automobile industry.
In addition, with the brand-new marketing service mode of "online and offline integration, direct connection, direct car payment and consistent price", Deep Blue Automobile has brought users three major values: direct brand connection, full link transparency and convenient service.
Behind such a new model of order speed, product delivery speed, delivery speed exceeding 10,000, we can see a new energy brand with value+technology+speed moving towards the "world first line".
With the deepening of electrification and intelligent transformation of the automobile industry, the transformation of the automobile industry will show accelerated progress. As predicted by the Shanghai Auto Show, the Uka era has passed, and the BANI era has brought the initials of Brittle (fragility), anxiety (anxiety), Nonlioear (nonlinearity) and incomprehensible (inexplicable).
In this change, Deep Blue Automobile not only realized this change, but also led the brand value of "innovation and reconstruction, internet of everything, free experience and low-carbon life" with the attitude of "pioneer" and brand gene of "technology" in the process of Chang 'an Automobile transforming from a traditional automobile manufacturer to an intelligent low-carbon travel technology company.
"Look who is in the world today?" In the middle of this year, Deep Blue Auto will release the strategy of Deep Blue Auto and launch this strategic model-Deep Blue S7. What kind of performance can Deep Blue S7 have in the SUV market of 200,000 yuan, and what kind of changes will be made in the pattern, which is still somewhat expected.
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