Business model of anonymous chat software: absorb users, enhance user stickiness, encourage users to create content, implant other functions as well as advertisements when the user stock is large and stable enough, and through big data, analyze the user's personality, complete the user profile through the accurate user profile, push the user to complete the revenue. In the era of mobile Internet, traffic is almost equal to money, and secondly, people's needs are diversified, as long as they can keep the users, the business that can be extended is also diversified.

For example, Stranger, in the past few years, the main source of revenue from live broadcasting, accounting for 79.9% in 2018, even after the later acquisition of Tan Tan, in 2020, the proportion of revenue generated by live broadcasting is still as high as 64.1%. In contrast, Soul's current revenue model is very single, and looking through the prospectus, Soul's turnover of $498 million in 2020 is mainly for virtual goods and value-added services brought by paid members.

Features of anonymous chatting software

Some social software focuses on marketing highlights such as "finding a soul mate" and "searching for people on the same planet," which precisely hits the need for romanticized imagery to convince them that they can find a partner with similar interests. They believe they can find partners with similar interests here. In addition, the pressure of socializing with acquaintances is also the motivation for them to "switch" to anonymous social platforms.

When posting a "boring" circle of friends will be overly speculated by parents, and when you want to complain to your classmates, but you have a lot of worries, young people often need to put down their psychological baggage, and speak freely about the "social peach blossom".

While anonymous social networking has its benefits, the risks are always there. Without knowing the identity of the other person, you never know if the person on the other end of the phone is sincere or has bad intentions. In the news, we often see people using anonymous social networking to gain trust and introduce people to the "piggy bank", or users inadvertently exposing their private information and being bombarded with phone calls.