Implementation of the county commercial construction action, the establishment of a comprehensive county, county as the center, townships as the focus, village-based rural commercial system. By 2025, in areas with the conditions, it will basically realize that there are chain superstores and logistics distribution centers in counties and counties, business and trade centers in townships and villages, and express delivery in villages, with an annual average of 1 million new rural online merchants (stores), cultivating 30 national-level professional markets for agricultural products, and increasing the coverage rate of local and municipal markets for public welfare that deal with agricultural products from 40% to 60%.
Improving county commercial facilities. Take the county as an important entry point for coordinating the development of rural commerce, strengthen the county's comprehensive commercial service capacity, and promote the commercial linkage between the county and the countryside. Transformation and upgrading of the county comprehensive trade service center and logistics distribution centers. Encourage large urban circulation enterprises to expand the rural market, *** build *** enjoy warehousing and other equipment and facilities, demonstration to drive the development of small and medium-sized enterprises.
Construction of township business center. Encourage enterprises to build and renovate a number of township business centers through self-built, cooperation and other ways to promote shopping, entertainment, leisure and other business integration, improve the township consumer environment. Guide the township business center to expand services to the surrounding rural areas to meet the needs of farmers to upgrade consumption.
Transforming traditional commercial outlets in rural areas. Encourage commerce and circulation enterprises to export their management and services, transform traditional outlets such as husband and wife stores and develop new rural convenience stores through technology empowerment, franchising and supply chain integration. Enriching village-level stores with services such as express delivery and receipt and agricultural product brokerage to meet farmers' demand for convenient consumption and nearby sales.
Supporting the digitalization and chain transformation of enterprises. Cultivate the county's key commerce and circulation enterprises, guide enterprises to become stronger and larger through organizational innovation and resource integration. Guiding the supply and marketing, postal service, express delivery and rural traditional commerce and circulation enterprises to use 5G, big data, artificial intelligence and other technologies to strengthen data-driven, promote product innovation digitalization, intelligent operation and management, precise service for agriculture, accelerate transformation and upgrading. Support the development of direct chain, franchise chain and other business models, and encourage brand chain circulation enterprises to join through the chain or equity, to promote the county and rural commercial network chain.
Enhance the function of county cultural and tourism services. Encourage cultural tourism, folklore and other resources rich townships to promote the integration of business, tourism, recreation and sports development, to attract urban residents to the countryside consumption. Encourage inns and hotels to provide cultural and tourism services, with the national rural tourism key villages and towns, the national preferred rural lodging list and forest scenic area construction, the development of rural lodging, self-driving residential car camps, cabin camps, tent camps, etc., to improve the living service supporting facilities, and enhance the level of service. Rationally develop and utilize the agricultural cultural heritage, cultivate rural cultural industries with special characteristics, and build a number of villages and towns with special cultural industries and cultural industry clusters. Launch a number of leisure agriculture and rural tourism boutique routes, create rural leisure tourism gathering areas, and build beautiful leisure villages and national leisure agriculture key counties. Innovative organization of special agricultural festivals and activities, the development of exhibition economy, and promote the sale of special agricultural products.