Big data marketing is to kill customers according to their annual visits, label them with different labels, and then treat them differently according to different grade labels. Although having big data for analysis can better accurately locate customers' behaviors and conduct different marketing activities, it is understandable, but if it is not used well, it may hurt yourself. Old users have high pricing and new users have low pricing. Apple phones are priced high, Android phones are priced low, and so on. There is no windtight wall. Once the old users know that they are quite dissatisfied with this behavior of the merchants, it is possible to terminate the relationship. ? For example, many communications now provide great benefits to new users, while old customers do not. Once a new user becomes an old user, kill the donkey and the preferential price will be higher. As soon as the discount period ends, many customers will cancel this number.
It is a good thing to use big data marketing well. Be more meticulous and accurate about the customer's behavior, better understand the customer's behavior habits, and finally provide better services to customers. For example, on the e-commerce platform, you often check or buy certain items, and then the platform will make relevant recommendations. There are various grades and prices that customers can choose from. But once it is cooked with big data, old customers will quit. Why do I spend at your place all the year round, but the price is higher than others? Can't I go somewhere else?
The Internet is a good thing, and big data is also a good thing. But once misused, this power is also enormous. ? Foreign bloodsuckers in shiny high-tech coats will eventually be hurt by anti-merchants. At first, we used all kinds of temptations to attract a large number of customers, then we didn't treat customers well, and treated old customers with all kinds of crooked ways. In the end, it was not a case that did not disappear.
The development of science and technology is a good thing, and big data marketing is also a good thing, which can provide better services and more detailed marketing for businesses; It is more convenient for consumers and has more choices. The two sides can live in peace or die of old age, and the decision is often in the hands of merchants.