Where to go big data show that, as of September 22, the national small town hotel booking night volume year-on-year growth of 70% in 2020, of which high-star hotels booking night volume increased significantly, than the same period in 2021 increased by 40%, compared with the same period in 2020 increased by 50%. This is a strong proof of the popularity of small towns. Among them, Heilongjiang Hegang, Shaanxi Hanzhong, Xinjiang Karamay, Hainan Baoting, Qinghai Haidong, Shaanxi Yan'an and Liaoning Liaoyang are the destinations that young people choose in reverse.
In fact, the reverse is more of a change of mindset, which is especially evident in young people. Once the holiday, many popular attractions will usher in a swarm of tourists, air tickets and hotel prices rose, crowded scenes often happen. This year's National Day holiday, a netizen out of their own tour of Huangshan was blocked on the mountain for ten minutes to walk a meter of video, such a travel experience is not only bad, but also exhausting. Will waste a lot of time in the queue, in fact, is the norm in popular tourist destinations, netizens chortle "out of tourism is to suffer". For the same old way of traveling, young people take the lead to change - there is no need to walk around, like the task of strolling through all the attractions, advocating freedom, do not panic to feel the most real.
In contrast, the reverse tourism experience is more natural and comfortable. The infrastructure of the niche city is getting better and better, the transportation is convenient, and the hotel condition is no less. In the Hegang spend 300 yuan can stay in the local star hotel; in the border town of Ta Xian, there is no hustle and bustle, only the pristine beautiful scenery and affordable prices; in Tieling, Liaoning, you can stroll through the most characteristic local farmers' market, to find the most authentic and simple feeling of traveling ...... low cost, unique experience, do not have to prepare too much! The most fun is to find surprises and unknowns anytime, anywhere. Therefore, high cost-effectiveness has become an important reason for young people to choose reverse tourism.
Benefiting from the development of the Internet, many people will share travel graphics on social platforms, and some niche attractions can be concerned and "grass". While Beijing's Nanluoguxiang (南锣鼓巷), Chengdu's Kuanzhaoliangzi (宽窄巷子), Changsha's Pozi Street (坡子街) and Xi'an's Huimin Street (回民街), which seem to be famous, are in fact the same business model, the food sold is either stinky tofu or big sausages, and the so-called cultural and creative products are just printed with the local logo and lack of uniqueness. The advantage of niche cities is that they are not over-commercialized, retaining the most authentic state and meeting the personalized and diversified travel needs of young people. Young people do not have to exhaust themselves with queuing and carding, but can also find the source of joy of this trip - eliminating fatigue and enjoying the scenery - in the most comfortable state
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