Share 10 account expansion keywords. Again, the method is for reference only. Do not spray if you don't like it. After the system is updated, the function disappears, but there is almost nothing to say about the keyword planning 0 1, and there is no "after-reading service". They all enter the tool center directly from the background to find the tool entrance of the keyword planner, which is the only way for most optimizers to expand words. Here, in addition to choosing whether to add word packets or keywords, and then choosing the corresponding scheme and unit, you can get a large number of keywords recommended by the system after entering root for search, and of course, keyword combinations. Keyword combinations are generally recommended by the system according to the root of the search, and the accuracy may not meet all requirements, so they need to be filtered and submitted to the background. It should be emphasized that both of them can obtain the table keyword data by downloading, which is usually filtered after downloading, and it is most convenient to add it in batches from the assistant (client). I won't talk about other details because it's too basic. Just use it more. 02 Adding keywords by assistant (client) The keywords added by assistant (client) occupy a very important position in the early and middle period of the account, and the frequency of use even exceeds the keyword planning. Not only because of its convenience and batch, but more importantly, it can directly check the function of "using the existing words in the account to eliminate duplicates", so as to avoid adding the existing keywords in the account repeatedly and reduce operational errors. As for all add and all export, the functions are basically the same as those of the keyword planner, so I won't go into details. But sometimes adding words is not because there are not enough extension tools, but often because we don't know enough about the use function of tools, wasting a lot of time to consult whether there are better extension tools, forming an environment of "Baidu for one minute, group questions for two hours". In fact, the assistant itself has a function similar to root expansion, which can be extended by "seed words" The previous function was to recommend keywords according to search requirements. The expansion of this seed word tends to expand the meaning of a word in all directions, and there may be the possibility of duplication with the previous keywords, but the expansion function of this seed word is more targeted than large-scale recommendation. Used well, it is also a sharp weapon for extension. If I still don't think it's enough, you have to ask me if there are any other tools I can use. You must have them. This is what I will introduce next: the extended function of star map intentional words. The intentional word expansion of the astrolabe enters the center of the astrolabe from the background. Select the keyword insight section in the insight center, and select the intentional keyword expansion and the order of search words. This paper also wants to focus on the usefulness of this function. Search word order, noun explanation: By searching behavior data, mining user behavior characteristics, presenting you with the sequence keyword information of keyword package, helping you to better identify the behavior intention of the audience. In fact, we can probably know what it means from the name of the tool, that is, after we submit this word, the system will help us recommend people who search for this word through big data operation. The change of focus in search behavior is based on the word package to see what the previous or next step of the behavior focuses on. Therefore, it is suggested that the focus of input behavior should not be too scattered, and it is recommended to input the behavior of a unified brand or product. It is not recommended to enter too many brands or products, which will cause the focus of the results to be too scattered. This function can be submitted according to keywords, url, national or fixed provinces, and the device source (pc or wap) where the search word is selected. It feels like a black technology, so it can be used for some popular keywords. First, you can know whether the crowd search demand of this word meets your needs and provide direction for later adjustment; Secondly, through this data, we can know which words are more like malicious clicks, which can be monitored and prevented in advance. Let's take one of the investment promotion test as an example to show you the practical function of the calculation results of search terms before and after, which is also one of the tools that students ask most and pay little attention to. Merchants joining is the core word. As can be clearly seen from the above figure, the search term is nationwide (only the provinces in the region can be selected separately), and the mobile data displayed in tabular form can be viewed through setting. Most importantly, we can download the data to correspond to each other, filter or see what search habits and proportions we think customers who search for this word have. You can judge the accuracy of this keyword setting and the number of people by the data proportion and the search behavior before and after the keyword, so as to judge whether this keyword will eventually bring traffic! Not only can you view the data, but you can also use content search as one of the important ways to add keywords, and the reference degree is still very high. Imagine that an intended customer, a key keyword, can see your advertisement when searching for two or more highly related keywords, and the probability of clicking on consultation is naturally greatly improved. Keywords in other industries can also be viewed in this way, and there is no function of batch viewing for the time being. It is recommended to give priority to the use of core or keywords. Another place worth seeing is the change of url order. The accuracy of these url sequence changes is not very high, but the reference value is still very good. Having said that, an industry's fixed investment account is equivalent to an additional channel for peer competition websites to collect. This directly saves a part of the work of finding peer websites and further improves the work efficiency. Intentional word expansion: according to the keywords you enter, you can quickly expand more highly related words for you. This is easy to understand, that is, it helps you to expand keywords seriously, and it is also the most commonly used but often overlooked tool besides assistants and keyword planners. Similar to the assistant's seed expansion function, you can choose whether to expand accurately after entering the seed word. After checking, you may get fewer words, and at the same time, you can exclude some similar but irrelevant words, which are definitely unnecessary, which can better let the system grab more effective keywords for you. Generally speaking, it depends on the keyword level of the account and the demand for adding words to decide whether to use accurate expansion or exclude the root. 04 website refining business words website refining business, directly speaking dry goods, in addition to the normal refining of keywords and even ideas from business introduction, industry trends, service introduction, etc., take formaldehyde door-to-door testing as an example. After the search results come out, open the source code browsing pages of official website of various companies (generally, after opening with a 360 browser, hold down the keyboard key of ctrl+u), observe other types of keywords on the website, and even open different business introduction pages to find the corresponding text. On the one hand, it helps you find out whether peer websites have advantages. 05 drop-down box recommendation When it comes to the word drop-down box, it is estimated that all optimizers are familiar with it. As for the effect of the drop-down word, there are two opinions on the whole: because of the recent hot search, the demand will become a drop-down recommendation word, which is worth adding to the account to promote more clicks and consultations. The machine intelligently brushes data, and there is a great risk of malicious clicking if keywords are added. In fact, both opinions are correct. If it is not enough that all the above methods have been tested, you can refer to this method, but you should also pay attention to the risks of brushing words. You can monitor them by labeling them. If you are worried that abnormal monitoring is not good, run at a low price and set up automatic rule control. The recommendation of relevant search results is the same as point 5 above, and the benefits and risks are obvious. At the same time, if you use this method, you can't expand many keywords for yourself. The essence of this method is to search the key keywords in your account and collect the relevant recommendation results of these key keywords. Equivalent to the manual version of the search word order logic. The best operation path of this method is to make a table template, set some keywords, collect them into the table according to the search results, and then filter them. The disadvantages are low efficiency and limited quantity of rubbings. But it has a good guiding role for keywords. Search word report: Take Baidu as an example. All search word reports contain keyword data that has not been added to the account. In fact, many students' accounts often have more keywords that have not been added to their accounts, or even a lot more. At this time, it can be screened out for investigation and analysis. If it is supplemented properly, the accuracy and intention may be higher. Bird brother's notes, promotion strategy, nine orchids, search engine marketing, seo, delivery strategy, keywords, SEM, SEO and keywords are all the same. Don't underestimate the power and role of other small platforms. For example, the keywords provided by Shenma search engine are displayed as 0 clicks in the search word report and are not added to the account. These keywords in turn can help us collect more intentional or valuable keywords. If you have time, you can select a time period to filter and add it to the dataset. 08 Baidu Index Baidu Index This data is too easy to understand. However, I believe that as long as many students are not a brand-new industry, the probability of general use is not high, and they are generally used to check the search index of keywords in Baidu engine. The reference significance of Baidu Index is threefold: defining recent demand changes and crowd portraits through keywords, and defining which keywords are more competitive or potential through keyword comparison. Similar related hot keywords are generally used to expand traffic or compare and analyze some keywords after the account is stable, which is not suitable for adding words in batches. 09 Third-party software digs words, notes of Bird Brother, promotion strategy, Nine Branches Orchid, search engine marketing, SEO, delivery strategy, keywords, SEM, SEO, about keyword digs of third-party rubbings, the recommendation is 5 1 18, in which keyword mining and deep mining of drop-down words can provide a large number of similar keywords, which is still very practical on the whole. However, more and more practical functions need to be used by prepaid members, but the functions are OK. At present, other marketing plug-ins are also provided free of charge. You can learn more about this. 10 rubbings of peer websites mainly depend on the business introductions in peer websites. You can also carefully check whether there are places where keywords can be refined in various business sections of peer websites, which takes a lot of time and energy. It is mainly used when web analytics is a competitive peer. 1 1 It is very useful to summarize and expand keywords, and the methods are also very particular. But don't forget not to expand words just for the sake of expanding words. If the budget is very low, but hundreds of thousands of words are launched, the result of this work is futile. We must judge how many words to add and which words to add according to the budget and actual transformation, so that expanding keywords can promote marketing benefits and promotion efficiency.