Transformation? The enterprise transformation of the Internet? What is transformation? How to transform? Why do we need to transform? I believe that many of the entity will face this objective problem; then the question comes, the enterprise wants to transform the Internet, how to transform? What are the advantages? What is the purpose of its transformation? The following is a discussion entrepreneur Lv Yuanshu (hereinafter referred to as Mr. Lv Yuanshu ), let us come together to understand what is transformation? How do you do it?

Mr. Lv Yuanshu believes that in the face of the "Internet +" wave, more and more traditional enterprises vigorously promote the transformation of the Internet to promote the transformation and upgrading of enterprises. But most of the traditional enterprises in the process of Internetization is most likely to make the mistake of the Internet innate knowledge is insufficient, easy to misplaced subjective transformation. For entity retail enterprises, the correct understanding of the transformation difficulties and grasp the future development trend of transformation, is the current top priority task.

First, the transformation of the major difficulties: thinking conversion

Mr. Lv Yuanshu said: "Internet +" is both a revolution in thinking, but also a guide to action. "Internet +" to achieve the purpose of transforming and upgrading the real economy is not only a simple combination of the two, the key is in accordance with the Internet's sharing, fusion, synergy, ecological concepts and the depth of the combination of the real economy, not only to play a leading role in Internet technology, but also to play a role in the transformation of the Internet, in-depth to the real economy, the use of the Internet thinking on the operating mode of the real economy. Internet thinking to carry out in-depth, three-dimensional, all-round transformation of the operating mode of the real economy. Let the Internet and entity business for deep integration, create a new development ecology.

The role of the Internet is to amplify the real economy, which is the actual essence of the entity business + Internet. Internet + to the entity economy as the main body, to the Internet as a supplement, plus the method, plus the idea, plus the advantages of online and offline complement each other. Traditional enterprises to expand their business, to achieve effective growth in users and sales, can not be separated from the + Internet; traditional enterprises to seek a successful transition and longer-term development, but also need to use the + Internet this low-cost and high proliferation platform.

Mr. Lu Yuanshu: The changes in the market environment are irreversible, the application of network technology has become the inevitable times. Adapt to the changes in the market, conform to the progress of the times, is the entity business must choose. For physical business operation, commodity-based, customer-centered and environment-based remain the fundamentals of physical business. Entity business to accelerate the embrace of the Internet, to achieve online and offline interaction, virtual and real combination, which is the industry innovation and development road.

Second, the future transformation of the "nuclear weapons": big data

Mr. Lv Yuanshu that in the future, big data will become the main core competitiveness of enterprises. Such as the industry's well-known enterprise Wal-Mart in the big data system to support the realization of the "consultant-type marketing" is a typical. In any of its stores around the world, customers buy any product, its shopping information will be instantly transmitted to Walmart's enterprise-level data warehouse, and real-time analysis, in time to tap into the potential shopping needs of customers who may not even be aware of their own.

Japanese apparel brand Uniqlo also analyzes data about every piece of clothing it sells and uses the results to design and produce new products, ensuring that they are loved by customers around the world.

Today's big data technology services are so powerful that they can be used in a variety of ways, including in the design of a new product, in the design of a new product, in the design of a new product, in the design of a new product, and in the design of a new product. This is manifested in the promotion of a new product, you can use big data to organize user needs to use the power of the fans to design new products, and many participants are the original purchasing group, and then open the sales channel.

Mr. Lv Yuanshu's analogy: as a consumer, just a payment behavior after shopping, in addition to the consumption details, but also show the possible need for services or offers. For example, the merchant pushed the marketing information, points and coupons of the write-off, associated with the promotion of foreign products, parking online payment and so on. The marketing interaction between merchants and consumers' consumption behavior directly builds an effective sticky connection.

Third, the purpose of the transformation: return to the original

Mr. Lv Yuanshu said: the new normal economy, consumer upgrading and supply-side reform and other multiple backgrounds of China's business, the main contradiction is no longer a simple entity pk e-commerce, but rather, how to open and integrated mindset and action, to upgrade their own to meet the rising consumer demand for information consumption, green consumption, quality consumption and other new consumption modes. The demand for new consumption patterns such as information consumption, green consumption and quality consumption. In the final analysis, the transformation and upgrading of traditional enterprises or the need to return to the enterprise itself, according to the characteristics of the enterprise to choose their own transformation strategy.

Finally, Mr. Lu Yuanshu summed up the essence of the traditional enterprise Internet transformation, traditional enterprises if the network Internet direction of transformation, then must understand their own industry in the big data, the first 20 years of data and the development trend of the next 20 years, because the Internet itself is the big data, the collection of a number of industries in a body, the enterprise only way to transition to the Internet on the road with fewer thorns. A little thorns.