People have been talking about the "mobile revolution" for a long time, but what makes 2011 so different from just a few years ago? It all started with a fundamental shift in the popularity of smart devices. The maturity of the traditional Internet provides a lot of basic conditions for the development of the mobile Internet; and the popularity of smart phones, tablet PCs and other mobile terminals, but the mobile Internet has become our most personal media, through which we not only enjoy anytime, anywhere information services, but also complete a lot of creative business behavior.
Brand new impact. The future of the mobile Internet will show five major trends that will accelerate the change of our state of life, change our business thinking, change the Internet industry.
The "human-computer" relationship will become stronger. We are not only in the traditional Internet, but also have been "surrounded" by the mobile Internet. With the popularity of smartphones and tablet computers, mobile Internet has been integrated into our lives, subtly changing our lifestyle. In 2011, Google and IPSOS market research conducted market research on smartphones, and the results showed that:
Cities in China have one of the top five highest smartphone penetration rates (35%) in the world.
One in three respondents in China owns two or more cell phones, the highest rate (30%) in the Asia-Pacific region.
The proportion of people in urban areas in China who have owned a smartphone for more than a year (64%) is the highest in Asia-Pacific, ahead of South Korea, Japan and Australia.
It is the proliferation of smart mobile devices that has made 2011 so different, and we believe the mobile revolution is truly here. Mobile devices have become one of the most important pieces of technology in people's lives, and the "human-computer" relationship will become even stronger. According to Ipsos research, smartphone users in urban China are using their smartphones anywhere, anytime, whether they are at home, on the go, using transportation, or spending time in restaurants and shopping malls.
Mobile phones have become entertainment terminals . With the popularization of mobile apps, the cell phone is no longer just a terminal for basic communication and information transfer, but has become an entertainment terminal that people carry around with them. This change has given rise to a huge mobile game entertainment industry. For example, the famous Angry Birds is one of the most popular games in mobile gaming, and like Google Maps, it has become a standard feature for many smartphone users. According to some data, in 2010, the proportion of game applications in the entire application downloads is as high as 70-80%. The huge demand for games and entertainment from users has also brought huge business opportunities to the market, and there is already a lot of commercial capital and human resources providing various services for our "terminal happiness".
Mobile phones are the real solution to business needs. The number of users of smartphones and tablets is growing at an alarming rate, and the way they consume, their habits and behaviors are changing. In 2011, consumers went mobile. Priceline is an American e-commerce website that allows users to purchase and customize many items online. In the course of its business, the site made a very strange discovery: there is a time difference between PC users and smartphone users when purchasing their services, and consumers on mobile devices are generally impatient and always want to find what they want immediately. A typical example is that 82% of the users who book a room on mobile terminals decide and complete the booking within 24 hours, almost as soon as they arrive at their destination and book the hotel on their cell phone, which is a much shorter time than the users who book the hotel on their computer. Mobile terminal users of this " impulsive purchase ", " instant purchase " behavior, in fact, the traditional Internet is relatively slow and methodical business model of a subversion. In response to this new change, companies need to pay more attention to mobile devices on the website construction, application development, adjust the advertising resources of the investment strategy, occupy the first opportunity of mobile marketing.
Mobile search continues to grow in popularity. Mobile search has also become the most important kind of consumption in our life, the most direct appearance is that almost every smartphone is equipped with electronic maps, has become the standard configuration of people's clothing, food, housing and transportation. As for other bit-based ...... >>
What changes have been brought about by the mobile Internet
Going out no longer requires money! The first time I went out, I didn't have to carry money anymore! You don't have to carry money when you go out anymore!
What does it mean to be a mobile Internet, and what kind of changes has it brought to my life
The mobile Internet is more than simply what many people in the industry think of as an extension of the Internet, an extension of the Internet to the cell phone, but more of a physical extension of the human body itself, which interacts with the cell phone from the time you get up in the morning until you go to sleep at night, and has somehow evolved into a physical extension of the human body. Evolved into a kind of human body derived from the organ, to help you interact with the outside world, to help you make decisions, because the cell phone has such characteristics, mobile Internet attached to the Internet can have an extension of the human life, the imagination brought about by this may be very great, from this point of view, the understanding of the industry.
The change of mobile Internet on people's lifestyles is mainly reflected in what details
The change of mobile Internet on people's lifestyles is mainly reflected in:
1, touch the network, do not have to sit at a desk, the use of the mobile Internet can be anytime, anywhere, touch the network, the people in the Internet time to achieve fragmentation.
2, content fragmentation, because people can access the Internet anytime, anywhere, so the access to content is more fragmented.
3, social, financial, payment, etc., can be used to smart phones and other mobile terminal equipment and offline scene to realize the docking.
4. Location positioning is possible, making it easier to travel. You can also make friends around you through your cell phone.
The change of mobile Internet on people's lifestyle is mainly reflected in what details
With the rapid development of science and technology, technology is slowly changing people's lifestyle. The specific embodiment of the following aspects:
1. Mobile Internet makes it more convenient for people to shop, anytime and anywhere you can buy online,
2. Mobile Internet makes it more convenient for people to communicate and learn,
3. Mobile Internet can change people's way of thinking,
What impact does the mobile Internet have on people
Mobile Internet has brought the following impacts:
The mobile Internet has brought the following impacts:
The mobile Internet has brought to people The mobile Internet has brought the following effects:
1. Changes in living habits
The Internet has shifted people's shopping ideas to PC terminals, while the mobile Internet will shift people's shopping ideas to mobile terminals. Because the mobile Internet at any time, anywhere, share the characteristics of the heart, catering to the needs of consumers, consumer habits will therefore slowly change. According to the above chart, the increase in the market share of mobile shopping can be seen in the consumer shopping habits began to gradually change.
2. Information dissemination is more fluid.
The mobile Internet has freed up people's feet, so they don't need to sit at the computer to see the information on the Internet. Mobile microblogging, news APP, mobile weather, mobile QQ, WeChat, mobile SNS let people in the mobile Internet unimpeded, news dissemination is no longer subject to the limitations of space and time.
3. Entertainment Mobility
Have you ever woken up in the morning, the first thing is to get up and head of the cell phone to read the news, check the weather; have you ever been in the subway, public transport on the e-books in the cell phone, the stock, the news, or in the crazy looking for your sister, cut fruit, destroy the stars, temple escape; have you ever been in the travel is still playing microblogging, to share the travel anecdotes; mobile Internet builds a huge mobile Internet, the mobile Internet is the only one that can be used by people in the world. The Internet has built a huge mobile Internet, rich mobile applications to mobile entertainment, people can use the network at any time, anywhere, anytime to entertain themselves and the public. Mobile Internet has brought unimaginable changes to our lives, and as it continues to advance and develop in the future, it will gradually become a part of our lives, not a luxury, but a necessity, and will eventually become an essential key to mastering the world.
What does it mean for the Internet to go mobile
When the cell phone gradually replaced the PC, more and more people develop the habit of mobile, the Internet tends to mobile Internet, changing the previous PC Internet experience
4g mobile Internet era, what has changed?
First, the positioning app precision, real-world:
Shenzhen Dragon World Technology believes that: when the 4G network coverage, positioning can be more accurate, you can use more data to locate the operation, so that the error is reduced to a few meters, so that the two people before a paragraph inside the distance of 125px to become a reality. Of course, this can not rely entirely on the network, and the function of the hardware and our great Beidou also has a certain relationship. So if you want to achieve a more accurate positioning in advance, you can take to join the real picture, in the positioning process every certain distance automatically call the camera to shoot a real picture, and then with the data cloud inside the picture to compare, automatically adjust the positioning distance, and upload the picture, easy to check the position of the artificial.
Under this scenario, it is a very useful thing for some road users, road blind or people who want to locate in an unfamiliar environment, no matter where you are, as long as you open the software, you can find you accurately and quickly, so that the road is completely integrated into the phone, which can greatly facilitate outings to ensure the safety of the elderly and children as well as a full range of applications for O2O food service stores.
Second, the HD of the video app:
Currently on the market several video type of app, whether it is Tencent's micro-vision, or the traditional 9158, six rooms, YY's mobile client, as well as some of the beauty of the live and so on, to micro-video as a selling point of the video class of the app, there is a fuzzy and unclear, the picture is card, the sound is not clear problems, the user experience is very bad. If it is a video dating app, even you can not even see the appearance of dating clearly, I estimate that many people have dismissed the idea. In the 4G era, with the substantial increase in bandwidth, the video of high-definition, high quality, long time to become inevitable. In mobile devices, do not have to download to see high-definition video, but in more dating video software can clearly see each other's pores of high-definition video, so that dating is more real, the distance between people further closer, the video conversation will replace the voice conversation into the mainstream, anytime, anywhere to see your loved ones in the environment, anytime, anywhere to understand the current situation of your parents, anytime, anywhere to carry out the video shooting conversation. 4G era, let the video of your lover in the environment, anytime, anywhere to understand the current situation of your parents, anytime, anywhere to carry out the video shooting conversation. The 4G era, so that communication is no longer cold, with the real feeling, increase the warmth between people.
Third, the cell phone game heavy:
Now the mainstream market handicraft is divided into two types. The first type is to Plants vs Zombies, Angry Birds, Fishing Man, Tian Tian Cool Running as the representative of this type of casual light games, they usually play the number of innings, short time as the characteristics, do not need players long time online, suitable for use of the car, queuing and other fragmented time to play; the second type is to reverse the Three Kingdoms, I call MT,
These two types of handheld games have **** the same point is that The two types of handheld games have the same point of spending less cell phone traffic, need less time, in many cases is a kind of stand-alone operation, in the completion of a game or a battle after the need to upload data to the server will consume traffic, adapted to the 2G,3G era. Because of this, in the end game market shine in the heavy game, ARPG, DOTA these types of games, due to the real-time strong, interactive, the current launch of several games, most of the games need to be carried out in the WIFI environment, the constraints of the network environment also makes these games are not able to be in the mobile environment in a large-scale popularity. The emergence of 4G network, precisely for the heavy cell phone games to bring the foundation, up to 100M bandwidth, compared to the existing telecommunications ADSL dial-up Internet has been better, even in Qingdao, Guangzhou, a few places to test the "low-speed" downloads, but also be able to reach 4-6M, such speeds for heavy The newest addition to the lineup is a new, more powerful, and more efficient way to get the most out of your PC.
Fourth, improve the cloud computing industry:
The cloud computing industry will also benefit from the 4G network. At present, the domestic cloud service for individuals is basically the net disk, mainly data backup, and mobile bandwidth expansion, will make the "cloud" is no longer just storage, and give more meaning, more individuals will benefit from cloud computing and big data processing.
In short, Shenzhen Longteng world of science and technology to summarize: the arrival of the 4G mobile Internet era, the arrival of the 4G era will benefit the entire mobile Internet industry, which brings revolutionary changes, the cake is bigger, seize the opportunity to cut away from the largest piece of cake, the damage is only ignored by those who ignore the new changes.
The change of mobile Internet on people's lifestyle is mainly reflected in what details
Go out and must bring items in the most reflective of the mobile Internet products - cell phones, whether in the bus and subway, party or in a variety of meals, and even work time, may take the phone to look at play. The cell phone can be used for shopping, reading news, books, chatting, financial management, and so on
What changes have been brought to the way of learning by the mobile Internet
The mobile Internet allows people to learn anytime, anywhere, and to find answers to questions and get information on the Internet. But the time fragmentation of the mobile Internet makes it less easy for people to focus on learning with the Internet.