Current location - Loan Platform Complete Network - Big data management - What is the difference between the air conditioners sold in online stores and those sold in brick-and-mortar stores, actually?
What is the difference between the air conditioners sold in online stores and those sold in brick-and-mortar stores, actually?
With the development of the e-commerce industry now more and more quickly, now the major e-commerce platform above the goods are also a wide range of goods, almost anything can be bought. Some time ago, a friend of the editor's whim intends to buy an air conditioner on Taobao, but does not know the online store to sell air conditioning and physical stores to sell air conditioning will not be any different? Will there be a problem that the quality is not the same? Will there be fake goods? Then I'm going to give you a little bit of science.

In fact, most of the cases, online stores and physical stores and there is no difference, a lot of products, in fact, the quality is the same, just because the online and offline channels are different, in order not to affect each other, the same products will be sold in different models, the quality is actually the same, but because of the online cost of goods sold compared to the offline stores are still some lower, so, the price of the online is also lower than the offline physical store The price is relatively lower than the offline store.

So what is the difference between an online store and an offline store?

First of all, the air conditioner models sold in physical stores and online stores will be different. This is also to avoid online and offline killing each other, thus affecting the manufacturer's profits, and manufacturers are also the implementation of sub-channel supply. So the physical store has a physical store part of the exclusive models, while the online store platform also has an exclusive online sales model. So there are customers in the price comparison will suddenly find that we look at the model of the offline physical stores to the online store to see when it is not. Of course there are some models that are **** there, both online and offline sales.

Secondly, the quality of the product will be different. Formal offline stores or chain stores into the goods are supplied directly by the manufacturer or distributor, the product to ensure that the original factory production, quality is guaranteed. But the number of outlets on the e-commerce platform, and the specifications are uneven. So there will be some models with tampering, refurbishment, or even shortage of materials, etc., and it is more difficult to guarantee the source and quality of the products. Therefore, if you intend to buy electrical appliances from the online store, I recommend that you go to the regular official flagship store to buy a little bit, do not choose those low ratings in order to be cheap, and non-official authorization of the online store.

Lastly, the price of the product is not necessarily the same. With the increasingly fierce competition online and offline, the same model offline stores can sometimes be cheaper than online stores, and will be delivered to our homes, and installed. Now people have a lot of misconceptions, think online shopping must be cheaper than the physical store, in fact, this is the wrong idea, in fact, it is not so, we have to know the online store want to bargain, it is still very difficult, but the offline store is relatively good to talk about the price of a little bit, and chop chop chop, a few hundred price difference out, and even let the store to send us a little bit of freebies it.

So the air conditioning bought online and in the physical store to buy essentially no difference, the same model quality is similar, and the price is not much difference, can give us to the door, so the final choice or to look at our preferences. So what else do you think about this?