The birth of BA originated from the Internet and big data. Since the emergence of the mobile Internet, the data of business operations has greatly increased, and big data has become an important basis for business operations and decision-making. In the past, it was enough for enterprises to do financial, market and operational analysis with Excel and Word Word. Now enterprises need to analyze a lot of data, so who can analyze so much data? There is no doubt that the era of simple Office analyzing data is gone forever. With the rise of "Internet of Things", big data will play a key role in the future economy. However, universities with traditional majors have no corresponding majors and are closer to statistics, computer science and business. But none of these majors can fully meet the needs of the big data industry.

Statistics majors don't know the laws of business operation and market, and they don't have computer-related knowledge. When faced with data storage systems and open source software for analyzing data, their knowledge reserves are insufficient. Computer majors are good at writing codes, but they don't know anything about business and statistics, and even many people lack the ability of business communication. Business students, however, have no background in science and engineering and have no excellent statistical and programming skills. Therefore, facing the demand of industry and market and the existence of compound talent gap, BA major came into being.

Students will learn about statistical modeling, data management, visualization and optimization, information security, decision-making and so on. At the same time, students will learn the following programming tools to analyze a large number of unstructured data sets, turn the analysis results into decisions that can improve business performance, and effectively show complex data to senior decision makers.