Live banding generally has the following process:

1, content planning: content planning belongs to the preparatory work before the live event, including the planning of live event ideas and writing marketing programs, in addition to the need to do a good job of docking anchor. Usually, companies will choose to cooperate with third-party advertising platforms to jointly plan live events.

2, live before the momentum: in order to achieve good marketing results, to achieve the corporate marketing objectives, before the start of the live broadcast, companies will usually do a vigorous promotion on social platforms, to create momentum for the live broadcast to create a good atmosphere for the event, to attract attention and increase popularity.

3, live activities: according to the activities of the specified time, arrange the activities of the link and docking anchor, start live broadcast. It should be noted that, for the live broadcast process of technical problems should be at any time and the live platform for docking to ensure the smooth progress of the live broadcast.

4, the second dissemination: after the end of the live event, the effect of the live event is summarized in a timely manner, and the production of a good live program for packaging, re-sold to the market, secondary marketing.

Development of Live Streaming with Goods

The rapid development of Live Streaming with Goods is built on top of the physical foundation layer of mobile communication, big data, cloud computing and other physical infrastructure, which forms a vibrant new type of communication application.5G, 4K, VR and other new technologies continue to provide users with a more stable, high-definition and immersive live streaming effect, and provide more diversified selling scenes and a more realistic shopping experience.